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QRTVTraveltrain Onboard Advertising
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QRTV - Queensland Rail’s On Board Passenger Entertainment Television Channels
• ThechannelsareavailabletoallpassengerstravellingonallQRTraveltrainTiltTrainroutesthroughout Queensland.
• Allchannelsarefreeofchargetopassengers.
• Therearetenentertainmentchannelsmadeupoffiveaudiochannelsandfivevisionchannels.Theyfeatureabroadselectionofviewingincludingmoviesandchildren’sentertainmentalongwithabrandnewdailynews/sportandentertainmentchannel.
• Thenewdailynews/sportandentertainmentchannelissourcedandpackagedbyOntrackMediaforQRusingtheresourcesofNetworkTenAustraliaandisupdatedtwicedaily.
QRTV - What is it?
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TotalQRTraveltrainpassengers:Approximately40,000permonthor1,300perday
Gender:
•Male 45%•Female 55%
Age:
•Under50 23%•Over50 77%
Purpose of Travel:
•Visitingfriendsandrelatives 45%•Holiday 30%•Appointments 25%
QRTV - Passenger Profile
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• QRTVisadedicatedentertainmentnetworkdesignedtoentertainandinformQRpassengers.
• QRTVhasadedicateddailynews/sportandentertainmentchannelupdatedtwicedailyfromtheresourcesof NetworkTenAustralia.
• QRTVoffersadvertisersauniqueopportunitytodelivertheircommercialmessageintoafocussedenvironmentand tointeractwithanaudiencethatcanprovidedirectresponseresultsfromanonlineandmobileenvironmentoveran extendedperiodoftime.
• QRTVMonthlyAdvertiserEntitlements:
Integratedcommercialsacrossallentertainmentplatforms. 30seccommercialcontentpackage(atotalof160x30seccommercials minimumplayedoveraone(1)monthperiod). Sponsorshipofentirechannelorproductexclusivitypriceonapplication. Bonus5secondgeneratedvisualtagfor’calltoaction’uponrequest.
QRTV - Advertiser Package
Ontrack mediaMediaShak
The QRTV Network
Queensland Rail’s Destination Network links all aspectsof theStatemovinganaverageof40,000passengerspermonth.
As themost decentralised State in Australia, Queenslandoffers large and affluent markets that are active in theResource, Tourism, Agriculture and Commercial sectors.Accordingly, many of Queensland Rail’s passengers areregionalcommuterstravellingbetweenmajorcities.
This offers a great opportunity for the local marketing ofgoodsandservicesinallregionalareas.
Ontrack mediaMediaShak
• 30SecOneMonthDeal QRTV=$4,800+GSTpermonth
• 30SecThreeMonthDeal QRTV=$12,000+GSTor$4,000+GSTpermonth
• 30SecSixMonthDeal QRTV=$19,200+GSTor$3,200+GSTpermonth
QRTV - Advertising Costs