© 2012 IBM Corporation
Meet IBM Cognos Insight Personal Analytics for Everyone Adrián Sueiro – Director KMG
25 Jun 2013
Agenda
Introduction
Business User Needs
Evolution of Analytics for Business users
Dashboard Demonstration
Introducing Cognos Insight
Getting started with Cognos Insight
Where to get more information
Wrap Up
“I can interact with my dashboard now, instead of looking at a static PowerPoint.”
Sales Operations Manager
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“I can share my dashboards very efficiently across the network”
BI Manager
“Planning has never been easier using Cognos Insight.”
VP Financial Planning & Analysis
5
“Dashboard and prototyping development is much easier and faster now”
IT Manager
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The Evolution of Analytics for Business Users
Complex analysis Limited visualizations
Great data interactivity
The Evolution of Analytics for Business Users
Complex analysis Limited visualizations
Great data interactivity
Limited data interactivity Pre-defined analysis
Great visualizations
The Evolution of Analytics for Business Users
•Complete data interactivity
•Comprehensive analysis
•Great visualizations
•Take action
The Evolution of Analytics for Business Users
The Evolution of Analytics for Business Users
The only desktop product that empowers decision makers to independently take
insight to action
Simple ‘drag and drop’ import,
create data from scratch, and
enrich without complex scripting
Simple ‘drag and drop’ import, create data from scratch, and enrich without complex scripting
Import and combine data without complex scripting Local data – ‘drag and drop’ a spreadsheet or desktop file Databases – unlock the value from corporate data sources Existing BI reports – leverage existing trusted reports Predictive data – to understand what is likely to occur
Create new data from scratch using the write-back engine Add or change whatever you want at a granular level User contributed data like forecasts added by co-workers
Enrich data for greater understanding Calculated data like comparisons to identify trends Data spreading for powerful ‘what-if’ modeling Annotations to add comments and collaborate with others
Create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes
Create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes
Slice and dice through data Intuitive gestures to explore
‘What-if’ analysis Define scenarios, fully understand why and optimize outcomes
Automatic comparisons Use built-in calculations and traffic lights
Change data views on the fly Customize views like groups and hierarchies
Search data Just type a word to automatically filter all associated data
60 second dashboards Raw data to analysis and published dashboard in 60 seconds
Complete control over look and feel
Complete control over the look and feel for a more compelling presentation
Rich set of chart types
Create powerful visual representations
Smart filters
Easily navigate using associations between related data
Linked visualizations
See how a change in one item effects the big picture
Complete layout control
Apply design themes for style, add widgets including Web content and scriptable action buttons
Easily extend within the Cognos family to collaborate, plan and take action
Easily extend within the Cognos family to collaborate, plan and take action
Publish applications
Make your application centrally available and manage deployment
Collaborate
Annotate, share, and automatically aggregate contributions
Wired for the enterprise
Easily grow into more powerful business analytics capabilities like managed reporting, performance management, predictive analytics and more.
Standardize
One complete business analytics solution with the Cognos family
Drag-and-drop data, smart filters, and intuitive analysis
Modify plans, budgets, and forecasts accordingly
Exchange files or publish and extend within the Cognos Family
Add compelling visuals, widgets and themes
Insight to Action
Model scenarios, test assumptions, and optimize
Model scenarios, test assumptions, and optimize
Unique Capabilities
Read and Write
Change or add new data, simple import, no scripting
Customize
You are empowered to create, not just consume
What-if Scenario Model
Model new scenarios, test assumptions, optimize
Plan
Modify plans, budgets, forecasts accordingly
Extend
Predictive analytics, managed reporting, performance management
Don’t just discover… Do something with it.
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Part of the IBM Cognos family Analytics in the hands of everyone
Insight to action with
every product
Right-sized for your
organization
Built to future-proof your
investment
IBM Cognos family Right-sized set of capabilities to fit the business need
Cognos Insight
Cognos Express
Cognos Enterprise
Dashboards ✔ ✔ ✔
Analysis ✔ ✔ ✔
What-if Scenario Modeling ✔ ✔ ✔
Planning and Budgeting ✔ ✔ ✔
Production Reports ✔ ✔
Microsoft Office Integration ✔ ✔
Enterprise-wide Collaboration ✔
Scorecarding ✔
Delivered through:
Web ✔ ✔
Desktop ✔ ✔ ✔
Mobile devices ✔ ✔
Applications & Business Processes (embedded) ✔
Personal
Edition
Standard
Edition
Licensed with Cognos
Express or Cognos
Enterprise Roles Commercial use and/or file
sharing permitted No Yes Yes
Import data from xls/csv Yes Yes Yes
Import data from databases No Yes Yes
Import from pre-built Cognos BI
reports or Framework Manager
packages
No Yes (1) Yes
Save work locally Yes Yes Yes
Share results with other Cognos
Insight users No Yes Yes
Publish data and UI to a Cognos
Server No No Yes (2)
Reuse and extend published
content with Web, Mobile and
other server user interfaces
No No Yes
Operating systems supported Windows Windows Windows
Subscription and support AnalyticsZone.com only Yes Yes
Cost Free Contact your sales
associate to learn more Included with various roles
IBM Cognos Insight Capability Comparison
Note: Prices Subject to Change. Cognos Enterprise is Cognos Insight, BI and TM1. Cognos Express may not bundle the most recent version of Cognos Insight. Publishing to a Cognos server requires at least one appropriate Cognos Administrator role.
(1) Requires the user to also be licensed to access reports and packages from a Cognos BI server (2) Some tasks require administrative privileges – see Cognos Insight Packaging and Pricing slide for details
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User Cost Standalone Share Files
Share
to/from
Cognos
Connection
Contribute to
TM1 application Notes
Personal Edition
only on
AnalyticsZone.com
Free
Non-commercial use
only
Import from
spreadsheets or
comma separated
value files
Standard Edition
Contact your sales
associate to learn
more
Sharing done via
email or network file
share
Provisioned from
Cognos BI
Included w/
Advanced Business
Author role
Above plus sharing
and provisioning from
Cognos Connection
Provisioned from
Cognos TM1
Included w/
Contributor role
Above plus
contribution and
provisioning from TM1
Applications portal
Provisioned from
Cognos Express
- Cognos
Connection
Included w/Advisor
User (Requires
Advisor or Complete
Connector)
Includes Cognos BI
interoperability as
above
Provisioned from
Cognos Express
Planner
Included w/Planner
User (Requires
Complete Connector)
Includes Cognos TMI
interoperability as
above
Cognos Insight Packaging and Pricing
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Prices Subject to Change. Cognos Express may not bundle the most recent version of Cognos Insight. Publish requires the administrative privileges provided with the TM1 Modeler license or a Cognos Express Administrator license. Publish and Distribute requires the administrative privileges provided with the TM1 Modeler license or Cognos Express Administrator license and a Cognos Insight user who has write access to the Cognos Connection folder (ABA license or higher)
Cognos Insight is “Wired for the Enterprise”
Consume
Leverage existing BI reports and SPSS predictive data
Share
Easily and securely share files through a central portal for
access control, versioning and provisioning for new users
Publish & Distribute
Content moved to server for governed deployment and can
easily be extended to mobile and web consumers
Contribute
Connect to planning workflow, make contributions and
changes
No silos. No rework. No dead ends.
Forums, Training, Examples, and more!
?
!
.com
.com
Sales, Marketing, Finance, HR, Ops, IT, Exec Mgmt, and more
Demonstration
Stay up-to-date on everything Cognos Insight!
Only Cognos Insight delivers…
Insight to Action Don’t just discover… do something!
Wired for the Enterprise No silos. No rework. No dead ends.
Personal Analytics without Compromise Meet the needs of both business users and IT
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