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Membership
Sites
Free & Paid Membership
Formats
Membership Sites: Free & Paid Membership Formats Page 1
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Free & Paid Membership Formats
©2014 All Rights Reserved.
No part of this publiatio! ma" be# i!ludi!g but !ot limited to# reprodued# i! a!"
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%he i!formatio! o!tai!ed herei! has bee! obtai!ed from soures believed to be
reliable at the time of publiatio!. %he opi!io!s epressed herei! are sub'et to
ha!ge $ithout !otie.
%he publisher dislaims all $arra!ties as to the aura"# omplete!ess or
ade(ua" of suh i!formatio!. %he publisher assumes !o liabilit" for errors#
omissio!s or i!ade(uaies i! the i!formatio! o!tai!ed herei! or from the
i!terpretatio!s thereof. %he publisher speifiall" dislaims a!" liabilit" from the
use or appliatio! of the i!formatio! o!tai!ed herei! or from the i!terpretatio!s
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Free & Paid Membership Formats
The reasons for running a membership site
)efore loo*i!g at the free a!d paid membership formats + 'ust
thought that + $ould go through some of the reaso!s for
ru!!i!g a membership site.
A lot of people are loo*i!g for the ultimate $a" to ma*e mo!e"
o!li!e. %heir dream is to be self,relia!t# $or* from home a!d
base all of their busi!ess o!li!e# $hih i! theor" is a great idea
a!d a! atuall" be do!e.
-!e of the $a"s people a! ahieve the above is b" ru!!i!g a
membership site. )" ru!!i!g a membership site "ou a! obtai!
a reliable mo!thl" i!ome a!d a large group of people that loo*
for$ard to $hat "ou have to sa" a!d $ho trust $hat "ou do
o!li!e. For these people "ou are a! epert i! "our field a!d a
perso! that a! be relied o! a!d that is $hat ever" +!ter!et
mar*eter is loo*i!g for.
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+t is ever" i!ter!et mar*eters dream to have a large group of
people $ho *!o$ "ou a!d trust "ou. A!d this is somethi!g that
"ou a! ahieve through ru!!i!g a membership $eb site.
-!e "ou have reated a bo!d $ith "our members# "ou a!
mar*et other produts o$!ed b" "ou as $ell as affiliated
produts to "our members. /ou therefore !ot o!l" get the
residual i!ome from the membership fee harged for aess
to "our site# but "ou also get tosell other produts to "our
selet group of people.
As "our membership gro$s# so $ill the opportu!ities that ome
"our $a". People $ill see "ou as the epert i! "our field a!d
other people $ill $a!t to 'oi!# this i!ludes other i!ter!et
mar*eters $ho $ill $a!t to advertise $ith "ou a!d have "ou
promote their produts from $hih i! tur! "ou $ill ear! a
ommissio!. %his i!teratio! $ith other mar*eters mea!s "ou
$ill be give! bigger a!d better busi!ess opportu!ities.
ets fae it but $ho $ould!t $a!t that 3ell this is $hat
o$!i!g a membership site a! do for "ou. +t is said that
membership sites have reall" i!reased i! popularit" i! the last
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fe$ "ears# a!d a ver" hot produt# believe it or !ot# is
i!formatio!. /ou a! sell (ualit" o!te!t or i!formatio! to "our
members a!d get paid (uite !iel" to do it.
Types of Membership Sites
%here are esse!tiall" t$o t"pes of membership sites the paid
membership site# a!d the free membership site.
Paid Membership Sites
%he paid membership site has a ertai! limited !umber of
members $ho pa" "ou a ertai! amou!t mo!thl"# bi,mo!thl"#
t$ie a "ear or "earl" to aess the i!formatio! the" !eed.
%hese fees a! var" from bet$ee! 56 to 510 to 5200
depe!di!g o! "our i!dustr" a!d $hat "ou are selli!g. %he
be!efits to this t"pe of membership site are obvious i! that it
produes a residual i!ome a!d beause almost 708 of "our
members $ill be reurri!g members "ou do!t have to fous
that muh atte!tio! i!to attrati!g !e$ lie!ts.
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%he obvious be!efit of a paid membership program is the
mo!etar" eleme!t ho$ever# setti!g up a free membership
program a! be 'ust as re$ardi!g.
Free Membership Sites
9o $hat are the be!efits of the Free Membership site A!d
ho$ does the free membership site $or*
-bviousl"# if "oure !ot hargi!g a fee the! "ou a!t be
ma*i!g a!" mo!e" from "our site. %his is !ot so: Remember
$he! + me!tio!ed before# that a membership site produes
o!e of the most sought after goals of a!" +!ter!et mar*eter#
a!d that is trust. /ou have established "ourself as a! epert i!"our field to "our membership group. /ou have do!e this b"
offeri!g (ualit" i!formatio! the" a! use# a!d i!formatio! that
members are loo*i!g for.
%his $or*s to "our adva!tage i! that at the same time "ou
offer free i!formatio!# "ou also offer other servies or produts
that are related to "our i!dustr". %his is alled affiliate
mar*eti!g# a!d the be!efit is that "ou a! mar*et a!" !umber
of produts a!d servies.
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/our email list $ill o!ti!uall" gro$ a!d "ou a! se!d all *i!ds
of i!formatio! about differe!t produts to the members $ho
have sig!ed up at "our site.
-f ourse o!e of the issues $ith free membership sites is that
"ou al$a"s have to be addi!g fresh o!te!t# updati!g it
o!sta!tl" a!d fi!di!g thi!gs that are of i!terest to "our
members# but eve! that is less epe!sive tha! ru!!i!g all of
those PP< ampaig!s or advertiseme!ts.
+f "ou still feel li*e "ou are !ot ma*i!g e!ough reve!ue from
"our free membership site# "ou a! al$a"s have a! optio! tolet "our free members to upgrade to a paid membership
versio! $here the" $ill reeive eve! more i!formatio! tha!
the" do from the free membership site.
3ith free memberships# the fou!datio! is usuall" based o!
allo$i!g free e!tr" $ith the i!te!tio! of selli!g a membership
upgrade. +! fat + have perso!all" 'oi!ed a fe$ membership
sites i! this $a" a!d later upgraded to their paid membership.
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=si!g teaser optio!s li*e this# "ou i!itiall" attrat a ustomer
$ith a !o obligatio!# !o ost offer. +! other $ords# "ou
elimi!ate the ris*s i!volved a!d i!stead of fori!g a visitor i!to
ma*i!g a (ui* deisio! to 'oi! "our site or eit "our page# "ou
are able to apture their i!formatio!# add them to "our
database a!d follo$ up at a later date# i! the eve!t the" failed
to upgrade right a$a".
%he free membership module $or*s ver" $ell if "ou have the
abilit" to reate (ualit" o!te!t o! the fro!t e!d to $et their
appetite# a!d $or* to$ards e!ouragi!g subsribers to
upgrade for aess to eve! more i!formatio! a!d>or resoures.
)uildi!g a subsriber database from free membership aou!ts
ma" seem less profitable tha! hargi!g a! e!tr" fee o! the
fro!t e!d# ho$ever b" apturi!g leads "ou $ill have a!
opportu!it" to ommu!iate $ith them through follo$ up
emails later o!# e!ouragi!g them to upgrade their aou!t for
full aess to "our material or resoures.
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+t@s said that the average visitor !eeds to visit a $ebsite up to
times before deidi!g to purhase a produt# a!d b" offeri!g
them free e!tr" o! the fro!t,e!d# "ou elimi!ate lost sales $hile
buildi!g a laser targeted maili!g list:
+t is up to "ou to deide $hih format $ill $or* best for "ou#
a!d i! m" !et post $e $ill move o!to the !et step $hih is
hoosi!g the soft$are that $ill esse!tiall" po$er "our e!tire
membership $ebsite.
Resoures
%he o!l" 1008 FR autorespo!der. ist$ire a! meet all "our
email mar*eti!g a!d !e$sletter !eeds. <li* o! the ba!!er to
he* it out.
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Promotion
!nstaMember is a great 3ordpress plugi!. %he !nstaMember
membership sript omes as a si!gle 3ordpress plugi! that
seamlessl" i!tegrates i!to "our 3ordpress blog. +t is eas" to
i!stall a!d use. !nstaMember has a! attrative dashboard
that provides a! eas" overvie$ of "our sales a!d "our
affiliates. +t has a! eas" i!tegratio! $ith Pa"pal# CDEoo#
Na!aast# a!d more. 3ith +!staMember "ou have the abilit"
to i!lude u!limited produts a!d pa"me!t optio!s o!e,time
pa"me!t# subsriptio!# reurri!g pa"me!t as $ell as free
membershipsG
<li* o! the ba!!er belo$ to he* it out.
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