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Stay relevant
DXIndex2019
Ellen Trolle, EVP
Who is SOS International?
How do we see the future?
Stay relevant focus
How do we succeed?
#stayrelevant#SOSinternational
Who is SOS International ?
SOS International is the leading assistance organisation in the Nordic region
#stayrelevant#SOSinternational
1961 2006 2014
Rødtkort
Sweden – Finland – Denmark - Norway
Technical Division
2012
- 40 % market share- Strongest setup in the Nordics
#stayrelevant#SOSinternational
COMPANY PRESENTATION
How do we see the future?
#stayrelevant#SOSinternational
#stayrelevant#SOSinternational
Reduce complexity
#stayrelevant#SOSinternational
Simple IT architecture
1 Callcenter
solution
4 different
systems to
dispatch technical
cases
4 different
systems to handle
cases
2 ERP systems
1 Callcenter
solution
3 different systems
to dispatch
technical cases
2 different systems
to handle cases
2 ERP systems
1 Callcenter
solution
1 system to
dispatch technical
cases
1 system to
handle cases
1 ERP system
COMPLEX BASIC SIMPLE
#stayrelevant#SOSinternational
Stay relevant
#stayrelevant#SOSinternational
111109/05/2019
DIVERSE MOBILITY
AUTONOMOUS DRIVING
ELECTRIFICATION
CONNECTIVITY
Mega trends
#stayrelevant#SOSinternational
Going digital
#stayrelevant#SOSinternational
Four digital workstreams
1.
Roadside
assistance
online
2.
Connected
car
3.
Operational
optimisation
4.
New tech
and future
growth
#stayrelevant#SOSinternational
COMPANY PRESENTATION
Connecting all the dots to stay relevant…
#stayrelevant#SOSinternational
COMPANY PRESENTATION
… by creating a digital customer journey…
#stayrelevant
By utilizing digitisation, new technology and data we
want to make mobility service:
✓ Automatic – easy and effective
✓ Convenient – value creating beyond
assistance
✓ Providing state of the art safety & mobility
✓ Smarter – tailored, proactive and
preventive
Our job is to create value in the customer journey,
when in need of assistance and beyond, on behalf of
our customers
161609/05/201906/05/2019
… by always taking on a customer centric view
#stayrelevant#SOSinternational
Digitalise through MVP approach
#stayrelevant#SOSinternational
”
Follow your truck
#stayrelevant#SOSinternational
Change business model#stayrelevant#SOSinternational
20
Moonshots 2025
3 out of 4 cases are created digitally
Reduction of classic operational costs by 30 %
All light cases are handled 100 % digitally
Relative reduction in Network costs by 25 %
1 out of 2 customers have ”next level service offerings” from SOS
1 out of 3 assistances are proactive/preventive
#stayrelevant#SOSinternational
Re-active Pro-active
Aiming for zero breakdowns
#stayrelevant#SOSinternational
App provides
you an
overview of car
status and
reliability
In case of issues
we contact and
help you solve
themOur 24/7
alarm center
receives car
data
Install the
dongle in the
cars OBD-port
and download
the app
Get help before
the accident
occur
Connected car
#stayrelevant#SOSinternational
2306/05/2019
”SOS International pushes messages and
advices if something seems wrong with
our car. We have all mobility services
gathered in one app – tailored just for our
familiy’s needs. It’s easy, convienient and
we feel safe on the road”
#stayrelevant#SOSinternational
How do wesucceed
#stayrelevant#SOSinternational
”Assumptions are the
mother of all fuck-ups”
…or are they?
#stayrelevant#SOSinternational
We need to change our riskwillingness…..
…and learn howto fail fast…
#stayrelevant#SOSinternational
Strategyimplementationfor real
#stayrelevant#SOSinternational
Create anddevelop therightorganisation
#stayrelevant#SOSinternational
New ways of working
Long livedproduct teams
#stayrelevant#SOSinternational
#stayrelevant#SOSinternational
Sum up
Define moonshots
Tell the Why
Set the right teams
From facts to fail fast
Find courage and pressstart
Stay relevant
#stayrelevant#SOSinternational
32
06/05/2019
#stayrelevant#SOSinternational
We help people