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Dear Customers,
METRO continues to deliver on its promise of bringing innovation to the market in terms of concepts.
I am pleased to share with you a glimpse into the world of METROs Own Brands developed under its strategic global brands: Fine Food, HoReCa Select, H Line, SIGMA & OK / Fairline.
Our Own Brands will play a pivotal role in delivering high quality & cost effective solutions for your day to day needs while fully understanding the role these will play in bringing you higher profitability in your work environment.
Whether you are a Trader, a Restaurant owner or run an institutional canteen, while managing the Office Purchases; we understand that your diverse set of needs is driven foremost by Quality. We at METRO ensure the required Food & Non Food safety laws compliance by partnering with all enforcement bodies & ensuring transparency in our practices & lead by example.
Finally, I look forward to having you on board as a permanent and loyal follower of our Own Brands, developed keeping in mind your professional needs.
Looking forward to be your partners in success!
Umer LodhiDirector Offer Management
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Committed to QUALITYCommitted to YOU
Quality standards followed by METROs own brand suppliers (where applicable)
HACCP is a management system in which food safety is addressed through the analysis and control ofbiological, chemical, and physical hazards from raw material production, procurement and handling,to manufacturing, distribution and consumption of the finished product.
HACCP (Hazard analysis & critical control points)
Food Safety Management
ISO 22000:2005
Quality Management System
ISO 9001:2008
Environmental Management System
ISO 14001:2004
MAS Food METRO defined minimum supplier assessment requirements covering quality, safety & legality compliance. These requirements implemented to all own brand suppliers. MAS requirements are developed to facilitate the suppliers to get certified against international standard in two steps. First supplier will go for MAS and then supplier will get the GFSI certification. So MAS is development tool for local suppliers
METRO Assessment Services Food
The Pakistan Standards and Quality Control Authority, under the Ministry of Science and Technology, is the national standardization body. PSQCA fosters & promotes standards and conformity assessment as a means of advancing the national economy, promoting industrial efficiency and development, ensuring the health and safety of the public, protecting the consumers, facilitating domestic and international trade and furthering international co-operation in relation to standards and conformity assessment.
PSQCA laws (where applicable)
BRC standard developed to enable retailers to exercise all due diligence in the avoidance of failure of the safety, legality and quality of non-food products, with particular reference to the EU General Product Safety Directive.
BRC (British retail consortium, Non-Food & Food)
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HoReCa Select features top-quality food and non-food products with outstanding ingredients and carefully controlled production processes that ensure excellent quality and flavor.Developed in close relation with professionals, all products and solutions of the HoReCa Select range guarantee professional performance at a price that is competitive.
OK / Fairline stands for reliable quality standards, convenient packaging sizes according to the various needs of our customers, and an optimal price- performance ratio. Put simply, for our customers OK / Fairline is always a good deal.
Fine Food is our value brand across the core needs of food requirements for Traders. Fine Food stands for high quality & fair prices.
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Sigma is our exclusive solution for office essentials for professional and private demands. It primarily serves the institutional segment of services, companies and offices. Quality and functionality are the hallmarks of this brand.
With first-class design and an innovative range, the high-quality products ofH-Line are fit for professional use in institutional canteens and eat-in facilities.H-Line expresses quality and comfort, providing professional hospitality with a consistent and affordable high-class look.
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Fine Food range of products are specifically designed for Traders with a focus on consumers. All Fine Food ranges deliver high quality products equivalent to top performing national brands along with significant price advantages for retailers ensuring healthy margins. Attractivepackaging a hallmark of Fine Food will ensure that the products have a quick off take from shelves thus contributing significantly to the profits.
Value for Money
Competitive prices
High quality products
Higher profit opportunities
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Bakery
Bread & Croissants
Plain Bread : MediumMilky Bread : MediumDesi Ghee Bread : MediumPlain Croissants : 4 pcsChocolate Croissants : 4 pcsCake Rusks : 750 gmMuffins (Assorted) : 6 pcs
Pack Size
Plain Cookies : 1 kg, 500 gmCoconut Cookies : 1 kg, 500 gmZeera Cookies : 1 kg, 500 gmAlmond Cookeis : 1 kg, 500 gmChocolate Cookeis : 1 kg, 500 gmKhatai : 1 kg, 500 gmKhatai Almond : 500 gm
Pack Size
Facts
Freshly baked in our in-store bakery everyday using state of the arttechnology
Adhering to the strictest quality standards
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Edible Grocery
Oil & Ghee
Cooking Oil Pouch :1 litreCooking Oil Tin : 2.5 litreCooking Oil Tin : 5 litreBanaspati Ghee Pouch :1 kgBanaspati Ghee Tin : 2.5 kgBanaspati Ghee Tin : 5kg
Cooking Oil Pouch : 1 litre X 5Banaspati Ghee Pouch : 1 kg X 5
Facts
Certified with ISO & HACCPstandards approved by PSQCA
Fine Food Oil is made using apremium blend of Canola andSunflower
Banaspati Ghee is made from a unique cholesterol free blend ofedible vegetable oils
Pack Size Pack Size
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Pulses
Facts
Sorted , graded and pre-cleaned
Double layered packaging for prolonged freshness
Controlled moisture levels (less than 12%)
Red LobiaWhite Chana SabatDaal Mong Daal Chana Sabat White Chana Daal Mash Masoor Sabat
Daal Masoor SmallDaal Masoor BigBlack Chana Sabit Mong Sabat Mong Chilka Mash Sabat Mash Chilka White Lobia
1 kg1 kg1 kg1 kg1 kg1 kg1 kg1 kg
1 kg1 kg1 kg1 kg1 kg1 kg1 kg
Pack Size Pack Size
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Super Basmati Rice : 2 kgSuper Basmati Rice : 5 kg
Facts
Sorted, Graded and pre-cleaned
Average grain length is 7mm
Double layered packaging forprolonged freshness
Processed and packed at a state of the art facility; BRC certified (British retail consortium) using the latesttechnology to Grade & Sort every grain
Super Basmati
Flour, Maida and Baisan
Whole Wheat Flour : 5 kgWhole Wheat Flour : 10 kgWheat Flour : 2 kgWheat Flour : 5 kgWheat Flour : 10 kgWhite Flour : 2 kgWhite Flour : 5 kgMaida : 2 kgBaisan Daal Chana : 2 kg
Facts
HACCP certified supplier
Made from 100% wheat grains
High grade poly packaging to maintain freshness
Controlled moisture levels
Pack Size
Pack Size
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Facts
PSQCA certified 100% Pure & cleaned
HACCP certified supplier Complete range of recipe mixes and ground spices available
Garam MasalaBiryani Masala Qorma Masala Karahi Gosht Msala Achar Gosht Masala Tikka Masala Murghi Masala Chat Masala Fruit Chat MasalaDahi Bara Mix
Red Chilli Powder Coriander Powder Turmeric Powder Black Pepper Powder Cumin Seed Cumin Seed Powder Ginger Powder Garlic PowderKasuri Methi Curry Powder
50 gm50 gm50 gm50 gm50 gm50 gm50 gm50 gm25 gm50 gm
50 gm45 gm50 gm50 gm50 gm50 gm50 gm50 gm50 gm160 gm
Product Productgm gm
Spices
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Vinegar & Sauces
Vinegar : 750 mlSoya Sauce : 750 mlChilli Sauce : 750 ml
Pack Size
Facts
Give great taste to all types of food especially Chinese cuisines
Processed and packed at a state of the art facility
Tomato Ketchup : 500 gm and 1 kgChilli Garlic Sauce : 500 gm and 1 kg
Facts
Above 40% tomato puree to ensure excellent taste
Best for cooking food and enhancing taste when used with fries, burgers, sandwiches and grilled or fried meat
Ketchup
Pack Size
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Mayonnaise : 500 gm and 1 kg
Facts
Pack Size
Enhance salad and snack time experience
Plain mayonnaise
Nutritious and healthy
Mayonnaise
Ginger Paste : 500 gm and 1 kgGarlic Paste : 500 gm and 1 kg
Facts
Packed in easy to handle jars
Combination of great taste and convenience
Hygienic and hassle free solutions for our customers
Ginger & Garlic Pastes
Pack Size
Black Plain Olive : 365 gmBlack Pitted Olive : 370 gmGreen Plain Olive : 365 gmGreen Pitted Olive : 370 gmGreen Stuffed Olive : 365 gm
Facts
Directly imported from Spain at excellent prices
Easy to handle jar packaging
Can be consumed as stand alone snacks
Enhance the taste of pizzas, salads, steaks and omelets
Olives
Pack Size
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Soft Drinks
Red Syrup
Farhat e Jan : 1500 mlFarhat e Jan : 800 ml
Farahat-e-Jan a is traditional refreshing & thirst quenching drink
Facts
Great value for money - excellent taste
Ideal for everyday use
Pack Size
Water
Natural Mineral Water : 19 litre x 1Natural Mineral Water : 6 litre x 1Natural Mineral Water : 1.5 litre x 1Natural Mineral Water : 600 ml x 1
Facts
PSQCA certified
Mineral water sourced frommountains
Contains natural minerals notartificially treated
Pack Size
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Deep Frozen
Frozen Vegetables
Facts
Sorted & graded - Fresh and healthy imported vegetables
Highly convenient to be used at home or during professional cooking
Processed and packed under strict hygienic conditions
Prepared under strict quality controls at a state of the art facility by cultivating fresh vegetables
Double layered packaging for prolonged freshness
Sweet Corn : 1 kgDiced Carrot : 1 kgGreen Peas : 1 kgChopped Spinach: 1 kgMix Vegetables (Corn & Peas) : 1 kgMix Vegetables (Corn, Carrot & Peas) : 1 kgMix Vegetables (Corn, Carrot, Peas & Beans): 1 kg
Pack Size
Frozen Paratha
Plain Paratha : 5 pcsPlain Paratha : 20 pcs
Facts
Processed and packed under strict hygienic condition
A great value offer for ourprofessional customers
Excellent taste, cut and consistent length for a great meal every time
HACCP certified supplier
Pack Size
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Frozen Convenience Range
Chicken Seekh Kabab : 18 pcsChicken Chappal Kabab : 12 pcsChicken Shami Kabab : 7 pcsAaloo Samosa : 1 kg (48-52 pcs)Vegetable Samosa : 1 kg (48-52 pcs)Chicken Samosa : 1 kg (48-52 pcs)
Chicken Spring Rolls : 960 gm (21-25 pcs)Chicken Shots : 1 kgChicken Crispy Wing : 1 kgChicken Hot Wing : 1 kgChicken Burger Fillet : 840 gm
Facts
Pack Size Pack Size
Mouth watering convenient ready to consume range
Hygienically processed and packed to ensure great and consistent taste
Vacuum tumbling technology used for marinating and preparation to achieve even distribution of recipe mix
Chicken from HACCP certified supplierAn efficient and effective solution for professional customers like Fast Food / Quick Service Restaurants