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begins with a Question
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Mordor IntelligenceHelping businesses grow without being extra cost
Contact Us: +1-617-765-2493 [email protected] www.mordorintelligence.com
Mordor Intelligence operates in the field of industry analysis &
consulting, helping clients shape their strategic decisions.
Amidst the current fast-paced and competitive business
environment, every customer has a unique information
requirement. Based on this cognizance, we offer custom
research services along with our syndicated reports, to help them
gain edge over competition. We have successfully catered to
over 500 clients (40% of which are Fortune 500) across the
following industries.
Who we are …
Aerospace & Defence
Agriculture
Food & Beverages
Sensors & Electronics
Automotive Industry
Healthcare
Packaging
Chemicals & Materials
Finance & InvestmentEnergy & Power
Q What does Mordor do?
Q What are the key features?
Q What are the benefits?
Why Mordor?
Note: The above image illustrates the clients whom we catered to during 2015-2017 (YTD)
Quick FactsA fully bootstrapped company that believes in logic and has passion for data
In-house research team size of 195 people (350 by 2017 year end)
Catered to over 500 clients, spread across 76 countries in less than four years
Established on-site data sourcing network in 31 countries
Support from industry-specific associations in 85 countries
Third party collaborations with consultants across 101 countries
• Market Intelligence
• Growth Think Tank
• Business Consulting
• Flash Off-Shelf Deliveries
• Customised Research
• Knowledge Centre
• Industry News Letters
• White Label Presentations
• Expert Advice
• CEO Snapshots
• Quarterly/ Half-Yearly/ Annual Market Data Updates
• Unique Design DNA Methodology
• Comprehensive Sampling for Data Inputs
• Reports Compiled from Industry Aggregate Data
• Demand & Supply-side Dynamics based Approach
• Product Mapping
• Hand-Crafted Support through Steering Discussions
• Industry Updates Post Report Purchase
• Cross Vertical Intelligence for Product Ecosystem Understanding
• Pre-purchase Support to Help you ask Better questions
• Dedicated Post-sale Support to Clarify your Queries
Automotive Industry
Automotive Industry experienced a positive growth during 2016. The overall automotive sales stood at 93 million in 2016, exhibiting a 4.65% growth
compared to the previous year. Though the major OEMs and suppliers managed to generate decent profits during 2016, 2017 is expected to witness serious
trouble unless some of the sub-sectors in the industry are consolidated. Stringent emission regulations and automotive standards across the globe are expected to
force the automakers to seek for better technologies. Advanced Driver Assistance Systems are now discovering their place in non-premium cars, owing to
higher demand from the customers. On the down side, a comparatively lower total shareholder return is expected to inhibit suppliers from reaping benefits.
High cost of raw materials (for the new technologies) is likely to pose a major threat to the automakers for better return on investment. Effective decisions
towards better technological adoptions and industry alliances would help the current manufacturers to sustain their existence.
Parts & Components
Machinery
Automotive Services
Sensors & Technologies
Equipment
Manufacturing Processes
Vehicles
Materials & Coatings
Mordor offers intelligence across the following sectors
Automotive 2016
Case : An emerging automotive interior component manufacturer
was considering expanding into the developed markets.
Solution: Automotive interiors is one of those sectors in the
automotive industry, which purely depends upon demand-side
dynamics and end-user requirements. For providing an
effective action plan to the client, understanding the ‘Voice of
the Customer’ was of greatest importance. To cater to this
requirement, Team Mordor conducted polls and surveys with
a sample size of 600, which included inputs from car owners,
aftermarket service providers, distributors and manufacturers.
The gathered information included data regarding upholstery
preferences, connectivity, infotainment systems, ventilation &
comfort and choice of interior aesthetics. Finally, in order to
provide a head start to the client, our team provided a
tentative ‘Plan of Action’, which incorporated strategies like
entry into untapped markets and establishing new supplier.
Voice of the Customer
Result: The provided data was used in the client’s think-tank
presentation. The statistical forecasts, survey analytics and
preference analysis were used to support their decision
making.
Interior Preferences while Purchase
Automotive Interior Market, 2015-2020 (in USD millions)
0
50
100
150
200
250
300
350
400
450
500
2015 2016 2017 2018 2019 2020
China India Japan Australia Indonesia South Korea Singapore Others Malaysia
21%
79%
47%
53%
BrazilUnited States
34%
17%
21%
28%
Aesthetics
Seating
HVAC
Infotainment
41%
26%
12%
21%
Aesthetics
Seating
HVAC
Infotainment
Case: Japan-based investor/car rental operator wanted to understand the
feasibility of entering the ‘Europe Vehicle Rental Market’.
Solution: Upon multiple discussions with the client, the team devised a plan to
help capture the financial implications of the project. For this purpose, we
employed a dynamic financial modelling approach to evaluate financial
parameters, including internal rate of return, net present value and break even
point, as measures of ROI. Furthermore, Automotive team was successful in
answering the following questions:
1. Who are the major rental operators in the region?
2. What is the rental frequency and pricing?
3. What are the major hubs of operation?
4. What is the fleet forecast for the next five years?
5. How is the demand for self-drive cars at country level?
6. What are the frequently deployed strategies & developments in the sector?
Sensitivity Analysis was carried out to calibrate risk more effectively; changes at
a macro-level were modelled by considering multiple scenarios, which helped to
optimise the overall profitability.
Result: Having understood the existing competition in the market, hubs in
operation and the anticipated demand, our client was able to execute market
entry strategies with strong supportive metrics.
Project Feasibility, ROI & ViabilityRental Car Fleet Lifecycle Analysis
Opportunity Matrix
Western Europe
North America
Central & Eastern Europe
Middle East
MaturityDevelopment Growth
Africa
Asia
Latin America
Decline
Time
Mar
ket V
alue
Probability of successLow High
Low
High
Impa
ct if
suc
cess
ful
Case: A major construction machinery & equipment manufacturer wanted to know the performance of it’s sub-divisions to decide whether to sell or invest more
in the firm.
Solution: A major challenge for our analyst team was to determine the ‘optimal capital structure’ for the company. Apportioning costs between various SBUs of
the company was a major challenge, with the market being highly competitive for each service line of the company. Further, an understanding was imperative
regarding which divisions were driving the company’s growth trajectory and which should be divested in a 3-5 year timeline. Our Team supported a detailed
financial analysis and developed innovative business metrics for competitive benchmarking. Product half-life, technology adoption and price vs performance
were few of the key metrics employed in the study to analyse the current state of the company and devise a corresponding plan-of-action.
Financial Planning & Analysis
Result: The provided data assisted our client to understand their competitive advantage, identify existing bottle necks and fine tuning strategies to maintain the
‘winning edge’ in the market.
Technology Adoption CurvePrice Performance Curve
Pric
e
Performance
Competitor A
Competitor B
Competitor C
Competitor D
Competitor E
Competitor F
Company’s Price-
Performance GAP
WINNER
LOSER
Time (years)
Per
form
ance
Disruption Point
Case: A leading automotive parts die casting manufacturer wanted to understand the current market scenario and the anticipated growth.
Solution: The analytical approach for this case involved the identification of all
dependent variables influencing the market. These factors include technological
advancements, market drivers, constraints, opportunities, potential challenges and
value & supply chain analysis. An ‘impact analysis’ for each individual variable
was conducted and a subsequent plan was proposed to modulate the dependence
of these factors. We also provided the client with a list of ongoing and upcoming
supplier contracts (Kieretsu) in the global die casting industry. Further, country
level understanding of the volume requirements, industry competitiveness, the
ability to integrate with existing supply chain and comprehensive profiling of key
vendors were provided to keep the client up-to-date with the industry.
Market Share Vs Revenue of major players (2017)
0
4
8
12
16
0 2.25 4.5 6.75 9
Company A Company B Company CCompany D Company E Company F
Component Supplier OEM Requirement Budget
XX XX XX XX XX
XX XX XX XX XX
XX XX XX XX XX
XX XX XX XX XX
Result: The provided data was analysed internally by the client and was
used in their business development discussion to support their future plan
of action.
Market Insights
Impact Mapping
Unimportant
Critical
Very Uncertain
Very Certain
Driver 3
Driver 5
Driver 2
Driver 1
Market Drivers
Driver 4
Restraint 3Restraint 4
Restraint 1
Market Restraints
Restraint 5
Restraint 2
Our Methodology
AnalysisDesk Research
End-User Insights
Association Data
Expert Review
Manufacturer Data
Distributors/ Traders Info
Supplier Inputs Consultant Interviews
Search Listen Understand
Presentation
Deliver
Copyright © 2017 Mordor Intelligence LLP All Rights Reserved. This document contains highly confidential information and is the sole property of Mordor Intelligence LLP. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of Mordor Intelligence LLP.
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