Mickey MiceWong Ming Sum F.2A (33)
Wong Siu Him Janus F.2A (34)Wong Timothy Pak Hong F.2A (35)
Project Aim
Introduce HK Disneyland
Identify the problems of HK Disneyland
Recommend solutions to solve the problems
IntroductionHad fun working together
Did a lot of research
Learned a lot about HK Disneyland
Identified the problems of HK Disneyland
Provide solutions to improve the image and popularity of HK Disneyland
Hope you will enjoy our presentation as much as we did in the process of preparing it
FactsFifth Disneyland in the worldAt Penny’s Bay, Lantau IslandAdmission Fee: $295Opening Hours:10:00am-8:00pm4 themes2 Resorts23 Attractions11 Shops9 Restaurants
DevelopmentAnnounced in November 1999
Invested by Walt Disney Company and the HK Government
Sleeping Beauty Castle ‘topping ceremony’ on September 23, 2004
Opened on September 12, 2005 by Chinese Vice President Zeng Qinghong
First Disneyland in China
Both Chinese and Western Culture can be found
Brought in a feng shui master to choose a lucky day for its grand opening
How to Get There?MTR
Tung Chung line
Disneyland Resort Station
Bus
Cross-Boundary Buses from Lo Wu Control Point / Sheung Shui KCR Station
FASTPASS
Reduce queuing time
“Reserve” a place of that ride
Enter through the FASTPASS
queue of the attraction
Disney on ParadeSuitable for all ages
Starts at 3:30pm
From Fantasyland to the Main Street USA
Last for 20 minutes
Disney in the Stars
Starts at 8:00pm
Shown in the sky above Sleeping Beauty Castle
Park Map
ThemesMain Street USA
Fantasyland
Adventureland
Tomorrowland
Main Street USA
American town in early 1900s
Wide variety of charming shops and restaurants
Lively marching bands and parades
Main Street USACity Hall
Hong Kong Disneyland Railroad
Main Street Vehicles
The Disneyland Story
FantasylandWalt Disney once said: "Fantasyland is dedicated to the young at heart and to those who believe that when you wish upon a star, your dreams come true."
FantasylandThe Many Adventures of Winnie the Pooh Sleeping Beauty CastleFantasy GardensDumbo the Flying ElephantMad Hatter Tea Cups Cinderella CarouselSword in the StoneSnow White GrottoThe Golden Mickeys at Disney'sStorybook TheaterMickey's Philhar Magic
Adventureland
Edge and heart of adventure
Features the terrain of far-off regions of the
world and landscapes
Fun-filled adventures
AdventurelandFestival of the Lion King
Jungle River Cruise
Rafts
Tarzan's Treehouse
Liki Tikis
TomorrowlandFilled with futuristic fun
Dreams inspire fantastic Disney adventures
Explore distant reaches of the universe and discover untold wonders
TomorrowlandBuzz Lightyear Astro Blasters
Space Mountain
Orbitron
Restaurants Plaza InnMarket House BakeryMain Street Corner CaféRoyal Banquet HallClopin's Festival of FoodsTahitian Terrace RestaurantRiver View CaféStarliner DinerComet Cafe
ShopsEmporiumMain Street SweetsTown Square PhotoMain Street MercantileThe Curiosity ShopMidtown JewelryCrystal ArtsSilhouette Shop
ShopsPooh Corner
Storybook Shoppe
Merlin's Treasures
Professor Porter's Trading Post
Star Command Suppliers
Space Traders
Future developmentsTwo New Themes• Frontierland
• Mickey’s Toontown
Future developmentsSix new attractions
• Autopia
• Stitch Encounter
• UFO Cool Zone
• “It's a small world"• Pirates of the Caribbean• Peter Pan's Flight
SurveyAim:
Find out what visitors felt about the park
Compare HK Disneyland with Ocean Park
Interviewed 100 people
Most were local citizens
Survey Results
Are Attractions At HK Disneyland Enough?
Yes24%
No59%
No Opinion17%
Survey Results
Opinion on Attractions in HK Disneyland
Excellent15%
Good42%
Neutral29%
Poor12%
Worse2%
Survey Results
3515
2
4
4
2
1
0 5 10 15 20 25 30 35
Space Mountain
Buzz Lightyear Astro Blasters
HK Disneyland Railroad
Jungle Cruise
Mickey's PhilharMagic
Shops
Adventures of Winnie the Pooh
Attractions Visitors Like Most
Survey Results
Queue Time At HK Disneyland
Too Long27%
Long35%
Neutral32%
Short6%
Survey ResultsVisitors' Opinion on Quality of Customer
Service
Excellent22%
Good 39%
Neutral36%
Worse0%
Poor3%
Survey Results
Marks Given By Visitors to HK Disneyland
7 Marks22%
10 Marks4%
0-2 Marks2%
6 Marks18%
3-5 Marks11%
9 Marks8%
8 Marks35%
Survey AnalysisMain challenges of Hong Kong Disneyland:
Park is too small
Needs more attractions
Long queues for rides
Prices are too high
Recommendations1. Offer half-day ticket with 40%
discount
2. Build more resting places
3. Encourage people to re-visit the park
4. Promote HK Disneyland to foreign tourists
5. Develop unique rides and attractions
6. Enhance corporate responsibilities
Comparison betweenHK Disneyland and Ocean Park
Preference of Visitors
HK Disneylan
d45%
Ocean Park41%
Neutral14%
Comparison betweenHK Disneyland and Ocean ParkOcean Park scored well on questions related to location and size
Cheaper in terms of transportation and admission fees
Hong Kong Disneyland led by Mickey Mouse clearly won when it came to cartoon characters
RecommendationsSurvey results were close
45% favours HK Disneyland
41% prefers Ocean Park
14% neutral
Cannot draw a definite conclusion
Recommendations• Two parks should not rage hostile
competition against each other
• Two parks have different purposes:– HK Disneyland is for amusement– Ocean Park is for educational & amusement
• The two parks form a cornerstone of the Hong Kong tourism industry
ConclusionAchieved the main objective of the report
Very rewarding and we believe the skills we acquired will be useful to us in the future
We believe Hong Kong Disneyland now plays an important role in local tourism industry, and will always be
Q & Asession
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