Microsoft’s Business Intelligence Strategy
John EngLead Product ManagerMicrosoft Corporation
Microsoft SQL Server Business Intelligence Overview
Agenda
> Trends in Business Intelligence > Microsoft’s BI Strategy> Q&A
The Business Problem
> Companies are under-leveraging their information and people assets
> Employees do not have access to a free flow of information
> Decision-makers cannot react in real time to changing needs
Analysis Paralysis
> I have too muchdata and not enough information
> Why don’t all of my reports tie together?
> Management needs answers yesterday
> Who has timefor analysis?
Today’s World – Silos of information
> Enterprise Resource Planning (ERP)
> Customer Relationship Management (CRM)
> Supply Chain Management (SCM)
> Web Clickstream data
> Internet Commerce
EnterpriseData
Warehouse
CallCallCenterCenter
MarketingMarketingCampaignCampaign
MgmtMgmt
CRM CRM and and
eCRMeCRM
InternetInternet
Financial/ Financial/ AccountingAccounting
ProcureProcurementment
HRHR
InventoryInventory
Intelligence is data with relevance and context
Business Intelligence Market Trends
Internet Impact
Adoption of Enabling Technologies
Competitive and Declining Business Conditions
Standardization of Enterprise Applications
•Global competition
•Slowing economy
•Increased productivity/ focus on profits
•Top Line Growth / Business Agility
•Web services
•XML / SOAP / HTTP
•Mobile Devices
•ASP / Hosting
•Bandwidth
•Huge data volumes (CRM, ERP, SCM)
•Real-time information / access via internet
•Partner and customer Interaction
•New sources of data
•KPI’s and schemas for CRM, ERP, SCM, clickstream applications
•Open and Std APIs
BIAdvantage
DEMAND DRIVERS ENABLING FACTORS
Operations
BI for the Masses
Analysts
Execs
> Strategic value of decisions increases towards the center
> Number of decisions increases away from the center
“I’ve got everything here at my fingertips; I find it’s made my life a lot easier...and made my customers so much happier with the customer service” - Andrea McGregor-Dawson, Relationship Manager, ASB Bank
“I’ve got everything here at my fingertips; I find it’s made my life a lot easier...and made my customers so much happier with the customer service” - Andrea McGregor-Dawson, Relationship Manager, ASB Bank
Where should we be?
> Empower employees to make great decisions> They’re the “face” of the company to the
customer> Need the power to take action any time, any
where, from any device > The company with the best (equipped)
employees wins
> Provide tools to end users to access data across the enterprise
Pervasive Business Intelligence
How we deliver on the premise
> BI Tools> Scale – large to small> Security> Interoperability
Abilities
> Embedded analytics> Applications> Devices> Web services> Real time/closed loop
Agilities
> Comprehensive BI platform> Open API> Manageability / Self tuning> Best of Breed partners
TCO
Best of BreedBest of BreedInteroperabilityInteroperability
Fast Time to Fast Time to MarketMarket
Pervasive Business Intelligence
Microsoft Business Intelligence strategy
Comprehensive Comprehensive BI PlatformBI Platform
Data Warehousing Alliance and Data Warehousing Alliance and Framework, Open Data Access Framework, Open Data Access APIs, Data Source ConnectivityAPIs, Data Source Connectivity
Integrated RDBMS, ETL, OLAP, Integrated RDBMS, ETL, OLAP, Data Mining, Meta Data, Mgt toolsData Mining, Meta Data, Mgt tools
Easy to Build and Manage, Easy to Build and Manage, Lowest TCOLowest TCO
MICROSOFT BI MOMENTUM
> OLAP Market $3.5B> OLAP Report
> #1 in OLAP> Microsoft was the clear leader
in 2001> Fastest growing OLAP server in
history> Industry Publications
> Intelligent Enterprise – #2 - Top 12 most influential companies enabling Enterprises
> DM Review DM 100 – #6
Business Intelligence Platforms Magic Quadrant
COMPREHENSIVE BI OFFERING
> SQL Server 2000 > Complete platform with scalable RDBMS,
including: Data Transformation Services Analysis Services (OLAP and Data
Mining) Metadata Services English Query
> Office XP> Excel – built-in PivotTable Service> Web components for custom development> SharePoint> Microsoft Data Analyzer
COMPREHENSIVE OFFERING
SOURCE SYSTEMS(LEGACY)
EXTRACTIONTRANSFORM
LOADMANAGE
DATA WAREHOUSEAND / OR DATA MARTS
Data Warehouse or Data Mart
(dimensional, subject oriented)
and
Operational Data Store
PRESENTATION / OLAP
OLAP including HOLAP, ROLAP,
MOLAP query services; may store atomic data;
may be frequently
refreshed
Data Mining Models forecasting;
clustering; scoring
OLE DB
XML/A
OLE DB
XML/A
END USER ACCESS AND ANALYSIS
Ad-hoc Query Tools
Reporting
Custom Apps
Analytical Apps
Web Services and
Mobile Apps
COMPREHENSIVE OFFERING
SOURCE SYSTEMS(LEGACY)
EXTRACTIONTRANSFORM
LOADMANAGE
DATA WAREHOUSEAND / OR DATA MARTS
Data Warehouse or Data Mart
(dimensional, subject oriented)
and
Operational Data Store
END USER ACCESS AND ANALYSIS
Ad-hoc Query Tools
Reporting
Custom Apps
Analytical Apps
Web Services and
Mobile Apps
DTS
OLEDB
DTS
SQL Server
Oracle
IBM
PRESENTATION / OLAP
OLAP including HOLAP, ROLAP,
MOLAP query services; may store atomic data;
may be frequently
refreshed
Data Mining Models forecasting;
clustering; scoring
OLE DB
XML/A
OLE DB
XML/A
Excel /MSDA /
Sharepoint / IE
Third Party (DWA Q&R)
Visual Studio
Data Warehousing
Alliance
Visual Studio
OLAP including HOLAP, ROLAP,
MOLAP query services; may store
atomic data; may be frequently
refreshed
Data Mining Models forecasting;
clustering; scoring
SQL Server Analysis Services
(OLAP)
SQL Server Analysis Services
(Data Mining)
SQL Server
DTS
DTS / HIS
DTS
Data Warehousing Alliance Members
Appsco Software Limited
Arcplan Inc
Ardent Software Inc
Artech
Baan Company
Best Software
Broadbase Software Inc
Business Objects
ChangePoint
Citicorp ITI Limited
Cizer Software Corporation
Cognos
Comshare
Data Mirror
Data Watch
Decisionism
Decision Support Panel
EMS Plc
Epicor
FRx Software Corp
HarmonyInfinium SoftwareInformaticaInformation BuildersKnosysLawsonManugisticsMaximal Innovative IntelligenceMetaEdgeMIS Technologies GmbhNetAcumenOLAP @ Work IncPolyvista Software Portola DimensionalRevelwood IncSagent TechnologySeagate SoftwareSilvon SoftwareSRC Software IncTargit A/STop TierVisual Insights
Market Momentum Customer Examples
> ASB Bank – Largest Bank in New Zealand> Oracle switcher; delivers customer
behavior/profitability info to 130 branch offices> http://www.microsoft.com/sql/productinfo/ASBBank.htm
> AT&T – Growth Markets> 1 TB Sales DB – cross-sells; 300% ROI in 6
months> http://www.microsoft.com/servers/net/ATTSQL.htm
> Disco S.A. – leading chain of Argentine supermarkets> 900 GB DB/DW for frequent shoppers club. Data
Mining for targeting promotions – deployed < 1 month
> http://www.microsoft.com/servers/net/disco.htm> Inmar – coupon promotion analysis
> Analyzes 5 Billion coupon transactions – legacy AS/400 data source
> http://www.microsoft.com/servers/net/InmarEnterprises.htm
> $8 billion operator of world’s largest digital wireless network> Business Problem – need to improve their understanding of key market
dynamics, plan more effective market penetration strategies and increase their business growth rate
> Increase customer focus and enable growth> Reduce Costs without Impacting Quality> Support People for Success
> Strategy - Focus on Key Metrics > Customer Churn, Product Affinity / Customer Demographics> Uptime of network & services> Response time to requests & problems
> Solution - Implemented ProClarity, SQL Server, Digital Dashboard and Map Info plug-in> Users
• 500 AT&T business analysts, sales professionals and product managers
• 11,000 field sales representatives via a Web-browser solution
> Results
• 300% ROI in 6 months
Customized ProClarity(500 Analysts/Mgr.s)
Web Site (11,000 Sales Professionals)
Digital Dashboard(350 Managers)
AT&T Growth Markets
Data Transformation Services
> A generalized facility for copying and transforming data between data sources
OLE DB OLE DB ODBCODBCFixed FieldFixed FieldASCII DelimitedASCII Delimited
SourceSource
OLE DB OLE DB ODBCODBCFixed FieldFixed FieldASCII DelimitedASCII DelimitedRepl. PublicationRepl. Publication
DestinationDestination
DTS Data PumpDTS Data Pump
InIn OutOut
ActiveX ScriptActiveX ScriptCopyCopyTrim StringTrim String……CustomCustom
X FormsX Forms
Connectivity> Minimum interface/dbpropset support
>7.0 – OLE DB 2.1>2000 – OLE DB 2.6
> Existing OLE DB Providers>Microsoft(MDAC)
• SQL Server 6.5/7.0/8.0, Oracle 7/8, ODBC, WebDAV, Active Directory
>Microsoft(SQL Server)• Text Files, DTS Packages, Replication DTS,
JET(Access, Excel, dBase, Paradox, …)>Microsoft(Other)
• DB2, VSAM, Exchange 2000, Project>Merant
• Oracle(7, 8i-2), Informix, Sybase, VSAM, XML>SAS
• Over 30 different mainframe environments
OLAP Capabilities>Analysis Services for SQL Server
> Powerful, easy-to-use analysis>Integration with
> Windows NT®, SQL Server, Office, third-party products> Any OLE DB data source
>Scalable from desktop to enterprise>Flexible architecture – MOLAP, HOLAP, ROLAP
Data Mining Services
> Reconcile> Model-driven analysis (OLAP) with> Data-driven analysis (Data Mining)
> Two core algorithms> Clustering (EM) > Classification (decision trees)
> OLE DB for data mining> Tight integration with SQL Server> Developed in partnership with Microsoft
Research
> Matching individuals to populations> Drive a marketing campaign> Understand different customer profiles to fine-tune
a product or service
Separate strategiesSeparate strategiesper clusterper cluster
Data Mining Services
> Understand and predict an attribute of an individual using a decision tree> Predict credit risk> Predict buying habits
MarriedGood (2)Poor (0)
Not marriedGood (0)Poor (1)
HighGood (2)Poor (1)
LowGood (0)Poor (2)
IncomeGood (2)Poor (3)
High income,High income,marriedmarried
Data Mining Services
Microsoft Office XP
> OLE DB for OLAP in Excel PivotTables
> Office Web Components for browser-based analysis
> Access 2000 compatibility with SQL Server
Microsoft Data Analyzer
> Graphical Analysis and Data Visualization
> Provides intuitive views of data to identify opportunities, trends and issues
> Easily Publish and Share Data> Extends the power of SQL
Server Analysis Services
RELATIONAL DATABASE SHARESUnix + WindowsUnix + Windows
OracleOracle53%53%
IBMIBM16%16%
InformixInformix4%4%
SybaseSybase4%4%
OtherOther6%6%
MicrosoftMicrosoft17%17% $5.4B Total$5.4B Total
24% Growth24% Growth
WindowsWindows
OracleOracle37%37%
IBMIBM19%19%
InformixInformix 1%1%
SybaseSybase 2%2%OtherOther3%3%
MicrosoftMicrosoft38%38% $2.4B Total$2.4B Total
40% Growth40% Growth
Data Source: Gartner DataquestData Source: Gartner Dataquest
2000 Revenues
For More Information
> Resources> http://www.microsoft.com/business/bi
> http://www.microsoft.com/sql/techinfo/BI/default.asp > http://www.microsoft.com/sql/evaluation/compare/default.asp