@MikeReiner
The Startup Game
Poor Questions
&
Poor Stories
Startups Ecosystem
Lack of
Validation
Lack of validation
The Mom Test
Dear Mom,
Don’t you think I’m great?
Love,
Your kid
Everybody will lie, not just your mom
Go out and talk to your customer!!!
Startups
Go out and…
Talk about their life, not your idea
Ask about specifics in the past
Future-tense opinions are lies
You gain nothing by convincing them
Bad Questions
Do you think it’s a good idea?
Would you buy a product which solved this problem?
How much would you pay for this?
Anyone will tell you that your idea is great…
…if you annoy them long enough
Better Questions
How do you currently deal with this problem?
When does this problem pop up?
Please show me how you...
How much money does this problem cost you?
I Wish I Knew This Sooner
How do you currently deal with this problem?
When does this problem pop up?
Please show me how you...
How much money does this problem cost you?
Startups Ecosystem
Ecosystems
Don’t attempt to build the next Silicon Valley
It’s all P2P
If Silicon Valley is
the baseline…
.
.If Silicon Valley is
the baseline…
Then London is here
Entrepreneurs
GovernmentSupport
Universities and Science
Parks
Incubatorsand
Accelerators
Experienced Mentors
Angel and Venture
Investors
Early Adopters &
Partners
The basics need to be in place
Create amazing experiences
When I moved to Estonia…
Example – Startup Hub
Example – Education
Degree without thesis?
Accelerator -> Validator
When you accelerate **** it
might briefly look like
chocolate, but certainly won’t
taste like it
Europe connecting hubs
I saw the angel
in the stone and
carved until I
set him free. Michelangelo
@MikeReiner
Thank you