(VERSUS
45% FOR >34 Y.O)
>34 Y.O RESEARCH ONLINE MORE OFTEN (ONCE EVERY TWO WEEKS) VERSUS ONCE
EVERY THREE WEEKS FOR MILLENNIALS
2/3YOUNG MILLENNIALS
RESEARCH NEW PRODUCTS ONLINE
INFO SEEKERSMILLENNIALS
25-34YOUNG MILLENNIALS
18-24
Young Millennials use the internet to find info on products and stores (versus 43% older people)
61%
>34 y.o 34%
SMARTPHONE TABLETPC
>34 y.o 52% >34 y.o 12%
61%
Young Millennials use social blogs and online forums as a source of info (versus 15% older people)
23%23%
Of all Millennials use smart-phones to research product and store information
55%55%
42%42%
SMARTPHONE IS THE MILLENNIALS DEVICE
BENEFITS OF ONLINE SHOPPING
WILLING TO PAY MORE FOR KM ‘0’ FOOD
WILLING TO PAY MORE FOR ORGANIC FOODS
PURCHASING PREFERENCES
BUT THERE IS A RELUCTANCE TO PAY MORE
55% 34% 7%
TIME SAVING
PRODUCT
versus 58% for >34 y.o
versus 51% for >34 y.o
50%50% 53%53%
51%51% 53%53%
versus 65% for >34 y.o 70%70% 70%70%INNOVATION
versus 73% for >34 y.o 70%70%71%71%
MANUFACTURER RESPECTS ENVIRONMENT AND LOCAL
versus 75% for >34 y.o 68%68%70%70%
PRODUCTS WITH ENVIRONMENTALY FRIENDLY
PACKAGING
MILLENNIALS
25-34YOUNG MILLENNIALS
18-24
MILLENNIALS
25-34YOUNG MILLENNIALS
18-24
39%39%FREEDOM TO BUY
37%37%WIDER ASSORTMENT
To learn more please contact: [email protected]
MILLENNIALS AS GROCERY SHOPPERSIRI European Shopper Survey 2018