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welcome
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bull
duck
car
goat
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CUT THE CAKE FOUR TIMES: HOW MANY
PIECES WOULD YOU GET?
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0 or 1?
2?
5?
8?
8?
36?
11?
12?
3?
4?
9?
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obviousobvious
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obviousobvious
obscureobscure
weirdweird
downright nutsdownright nuts
brilliantbrilliant
bizarre yet insightful
you’re kiddingyou’re kidding
hmmm…hmmm…you’re you’re
scaring me scaring me now…now…
wowwow
www.mindsatwork.com.au lateral
literalliteral
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MIDEARLY LATE
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MIDEARLY LATE
innovation this way
innovation this way
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george bernard shaw
dorothy parker
joseph conrad
paul gauguin
aaron copland
george eastman
ernest hemingway
rudyard kipling
florence nightingale
charlie chaplin
jane austen
noel coward
charles dickens
thomas edison
monet
mark twain
picasso
george gershwin
henry ford
d.w.griffiths
agatha christie
modigliani
orville wright
wilbur wright
dylan thomas
virginia woolf
charles darwin
giacomo puccini
edgar allen poe
shelleysalvador
dali
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“i get paid for doing the things that used to get me into trouble at school”
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a) passionateb) obsessivec) creatived) cunninge) all of the above
dropped out of school aged 16
took school magazine with him
set up own student press
called it Virgin Press
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a) passionateb) obsessivec) creatived) cunninge) all of the above
owns over 200 companies including:
an airlinea music publishing company
a softdrink companya motorbike company
a credit card firma mobile phone company
a cinema chainseveral radio stations
currently worth $3.5 billion
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kemmons wilson
carl fisher
john jacob astor
anne beiler
andrew carnegie
felix dennis
charles culpeper
soichiro honda
del webb
w t grant
vidal sassoon
henry kaiser
marcus loew
dhirubhai ambani
bill bartram
richard branson
richard desmond
thomas haffa
carl lindler
robert maxwell
ray croc
edmund saffra
h l hunt
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‘class clown’
‘trouble maker’
‘chatterbox’
‘doodler’
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oscar winning filmmakerbestselling authormillionaire
highest paid woman in TV history
makes $1M per week
HOW MUCH???? creator of
The Simpsons
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weak
strong
BELIEF IN SELF
BELI
EF
IN
SYSTEM
weak
strong
confidence
faithhopebelief
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weak
strong
“A graders
”
BELIEF IN SELF
BELI
EF
IN
SYSTEM
weak
strong
“The system works because, well, here I am!”
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weak
strong
BELIEF IN SELF
BELI
EF
IN
SYSTEM
“low hopers”
weak
strong
“I guess I do ok, for someone with my grades”
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weak
strong
BELIEF IN SELF
BELI
EF
IN
SYSTEM
“rejects”
weak
strong
“It’s all stupid… including me.”
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weak
strong
BELIEF IN SELF
BELI
EF
IN
SYSTEM
“rebels”
weak
strong
“The system is stuffed… fortunately I don’t need it!”
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the certified paththe certified path
someone’s pathwaysomeone’s pathway
another pathwayanother pathway
doin’ his own thingdoin’ his own thing
brilliantbrilliant
individual pathway
my waymy way
hmmm…hmmm…
her wayher way
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WE WILL LIVE ON THE MOONWE WILL ENJOY A CONSTANT STATE OF LEISURETECHNOLOGY WILL FREE US FROM WORK
SCIENCE WILL ERADICATE HUNGER AND FAMINEGLOBAL ECONOMICS WILL ABOLISH POVERTY
AND WAR
2000AD as seen
from 1970AD
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PRESENTWE WORK HARDER THAN EVEROUR LIVES ARE WHAT’S LEFT OVER AFTER
OUR JOBSTECHNOLOGY ISN’T THE SERVANT… IT’S
THE MASTER
THE OLD PLAGUES ARE COMING BACKWORLD POVERTY IS GREATER THAN EVERWAR IS THE BIGGEST BUSINESS ON EARTH
2000AD as seen from 2000AD
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KNOWLEDGE
WIDTH
DEPTH
WISDOM
DATA
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BROAD SHALLOW KNOWLEDGE
DEEP NARROW KNOWLEDGE
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NARROW SHALLOW
KNOWLEDGE
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STAGE ONE: MICROSWITCH
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STAGE TWO: MICROCREEP
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STAGE THREE: MICROSTALL
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STAGE FOUR: MICROFUSE
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“I enjoy working with people”
- HAL9000
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answer the question
find the right answer
question the answers
there’s always a better answer
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stop dreaming start dreaming
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fit in
be serious
stand out
you can’t be serious
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school ruleswork rules life rules
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school ruleslife ruleswork rules
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rigid fluid
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school life
the mind barrier
i am… i might be…
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school life
?
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What would you pack for YOUR kid?
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substitute?substitute?combine?combine?
rearrange?rearrange? reverse?reverse?
adapt?adapt?
modify?modify?
magnify?magnify? minify?minify?
eliminate?eliminate? repurpose?repurpose?
"It is easier to tone down a wild idea than
to think up a new one."
Alex Osborn
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Can we blend it with something
else?
Mix?
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SubstituteWhat could you use instead of it?What else could you use it for?
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Repurpose?Forget what it was for,
what could it do?
What else could you do with it?
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CombineWhat else would you use at the same time?
Can we crossbreed itwith other ideas?
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Can we pinch from another idea?
What else is like this?
Adopt?
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Magnify?
What would it be like if it was huge?What if we just enlarged one bit?
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Simplify?
Have we made it too damn hard?Can we strip it down to a cleaner idea?
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Modify?
Update the technology?Any old assumptions we could lose?
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How would it work somewhere else?Can it become part of another thing?
Adapt?
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Rearrange?
How many ways could we reconfigure it?What isn’t doing it’s best where it is?
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Minify?What if it was tiny?
Could we shrink one bit?
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Reverse?What if we did the
exact opposite?Would it work
backwards?Inside out,
upside down?
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Eliminate?
What’s weighing this idea down?
What would we do without it?
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substitute?substitute?combine?combine?
rearrange?rearrange? reverse?reverse?
adapt?adapt?
modify?modify?
magnify?magnify? minify?minify?
eliminate?eliminate? repurpose?repurpose?
"It is easier to tone down a wild idea than
to think up a new one."
Alex Osborn
www.mindsatwork.com.au
time
craziness
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time
craziness
first lull
second lull
wave
wave
wave
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time
craziness
1
30
been done
INTERESTING!
what are you, NUTS?
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MAKE IT WONDER
FUL
MAKE IT HAPPEN
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MAKE IT WONDER
FUL
MAKE IT HAPPEN
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realideal
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DREAM DESIGN DECIDE DO
Just Think.
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imagine
develop
evaluate act
I
D
EA
Just Think.
www.mindsatwork.com.au Minds atWork
the dreamer
OpenCreative
Risk takerPassionateInnovative
CourageousUnstructured
Self motivatedUnaccountable
Big picture thinkerA track record in ideas
Thinks beyond self interest
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Brings realism to the processUnderstands the dreamCreates the foundations
A bridge builderCreative flairCommercial
TranslatorStructuredOrganised
PracticalLogicalPatient “the time is
always ripe to do great
things”The Designer
the designer
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ForesightedA visualiserAnalyticalA judge
FairObjectiveBalanced
A mediatorA packagerDiplomatic
AuthoritativeRubberstamp
Point of no returnApolitical but with political savvy
the decider
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CriticalEvaluative
RealisticPracticalExecutor
TenaciousA communicator
DisciplinedDetailed
FocussedA proven completer
A reducer
the doer
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Why not?
What would it be like?
Which works best?
Just do it!
Imagine
Design
EvaluateAct
Just Think.
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Sacred
sacredsacred
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Sacred
sacredsacred
ForbiddenForbidden
MandatoryMandatory
ValuedValued
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Sacred
sacredsacred
Which rules can I bend?Which rules can I break?Which rules can I fake?
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Sacred
sacredsacred
EVERY OTHER DAMN THING!
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Sacred
sacredsacred
negotiable
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dolove
believe
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do love
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do love(get a job) (get a life)
(get a footy team)
believe
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do love
believe
i gotta job
i’ve got a
passion
carn the dockers
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do love
believe
i belie
ve what I do
i belie
ve what I love
i love what I do
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do love
believe
my magic
life
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the rainbow bridge
i am… i might be…
school life