8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 2/38
MINE
Welcome to this third phase of Mine graphics, the development of touch points.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 3/38
MINESPIRITUAL & EMOTIONAL DEVELOPMENT
The brand essence, the vision and values will be expressed in the following slides in physicaltouch points developed for use by the individuals and the communities involved.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 4/38
STYLE(for supporting imagery)MINE
The graphics embody the organizations values which are...
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 5/38
contemporary
contemporary,
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 6/38
contemporary
diverse
diverse,
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 7/38
contemporary
diverse
supportive
supportive,
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 8/38
contemporary
diverse
supportivevibrant
and vibrant.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 9/38
Business Cards
Diverse, contemporary
The first touchpoint is business card design. I’ve developed a set of three cards in order tocommunicate the diverse and contemporary nature of Mine. There will be many dif erentcommunities operating and although they will all embrace the same values each one will bevastly dif erent to the next, not only house shape and style but personality too.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 10/38
Business Cards
Diverse, contemporary
The cards are printed in two color on heavy card stock, to give a sense of stability andstrength. The die-cut cards fold in two and include a hole in the center giving added interest.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 11/38
Business CardsBusiness Cards
The inside of the cards contain pertinent information of the community representative.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 12/38
Business Cards Business Cards
Diverse, contemporary
The folded cards measure three and a half inches by two and fit into the wallet nicely.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 13/38
Diverse, contemporary
The cards can be stood on a table top and a set of them like this depict the diverse andubiquitous nature of the Mine communities.
E l
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 14/38
Envelope
Contemporary, supportive, diverse
The envelope I’ve designed has a clean, simple front side...
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 15/38
branded with the strong, vibrant Mine logotype in the bottom left corner on the front.
Envelope
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 16/38
Envelope
Diverse, contemporary, supportive
On opening the envelope a pattern of houses is revealed giving a sense of large vision andexcitement that the mission is indeed in progress. These envelopes will be used to send...
Letterhead
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 17/38
Letterhead
Contemporary, supportive
support letters... like this one printed two sided,
Letterhead
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 18/38
Letterhead
Diverse, contemporary, supportive
The letterhead also has a pattern of houses on the reverse...
Receipt Giving Statement
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 19/38
Receipt Giving Statement
Diverse, contemporary, supportive
and Giving Statements, again incorporating the house pattern and Mine colors.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 20/38
Diverse, contemporary, supportive
This piece is also two color, bringing print costs down to a minimum, part of thecontemporary world of Mine.
Wearable
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 21/38
Vibrant, contemporary
Mine Tshirts do not have holes in them, but they do incorporate the oculus on the front overthe heart. This symbolizes Jesus at the center of life, the core of the individual and thecommunity.
Vehicle Graphics
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 22/38
p
Vibrant, contemporary, diverse
Vehicle signage bears the houses pattern and the website address. The vehicle will be used totransport individuals goods if there’s a move and pick up larger items such as materials forgarden projects or waste taken to the dump. The van carries the logo and website on thereverse to spread the online community website.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 23/38
Large Signage Vibrant, contemporary, diverse
Environmental signs like this one incorporate the intriguing house pattern and the websiteaddress, again, driving trac to the website for more information.
Website home page
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 24/38
Contemporary, diverse, supportive
If the public happen to see the van or the signs, the web address will drive them here. This isa sample of the interactive community incorporating a message board, a blog and a place toshare and download materials.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 26/38
It will be printed on heavy card stock
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 27/38
Manifesto
and die cut through the middle, again giving voice to the central theme of Mine, God in themidst of everything we do.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 28/38
Manifesto
The weighty card stock communicates a sense of stability and strength.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 29/38
The manifesto tells the story of the brand from front to back.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 30/38
It also incorporates the organizations values.
Manifesto
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 31/38
Manifesto
Being a very tactile piece, the Manifesto when handled gives lots of visual meaning dependingon where you place it and look at it.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 32/38
I am excited at the meaning this piece gives in that regard. There seems to be muchinspiration for other pieces that I could design for the organization...
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 33/38
just based on playing and interacting with this piece.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 34/38
I look forward to further ideas that come out of this Manifesto design and the othertouchpoints that I have developed for the organization.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 35/38
Mine seems to be in its beginning stages just by working out these beginning artifacts. In thefuture I’ll be looking to develop more tools and artifacts that not only incorporate theorganizations vision and values but further assist to propagate the message and heart of Mine.
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 36/38
MINE
Thank you.(click to play sound)
8/8/2019 Mine Touch Points
http://slidepdf.com/reader/full/mine-touch-points 37/38
MINE
{ Sound mark }