Mobile Advertising
Who?
How?
What?
Agenda
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Mob Adv: concept
The use of the mobile internet as a marketing tool is growing at a rapid pace worldwide.
Mobile Advertising executions can be text or graphic banners, multimedia ads served onto MobileTV or via video, branding and sponsorship opportunities as well as mobile search by keyword or mobile directory advertising.
Interactive Advertising
The essence
What?
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interact Highlights
Who?interact as a solution integrator selects the
best technical solutions and servicesto be implemented and integrated into the MNO infrastructure.
Based in Rome, founded in 1995,since 2005 working with OT Group implementing CMS and Streaming solutions worldwide, thanks also to the partnership
with .
In 2009 interact set up a branch office in Cairo.
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Amobee Highlights
Who?Amobee is the first company to deliver a unified, telco-grade system for funding mobile content and communications through
advertising revenues.Proven experience of multiple channel launches (WAP,
Applications, SMS, Video etc.).
70+ Employees (60+ in R&D and Operations).Commercial offices in San Francisco, London and Paris
Strong financial backgroundGroup Contract with Vodafone and Telefonica
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Presence
Together!
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Solution description
How?Solution overviewMulti-channelAdv Agencies: value of local market knowledgeReportingUser profilingBusiness models available
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SDP and Ad Server
AD
SERVER
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Sell sideBuy side
The Ecosystem
Interactive Advertising
The facilitation
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» All mobile ad inventory types: video, messaging, music, apps, games, WAP, etc… using one holistic ad-server.
» All facets of Ad Operations: campaign management, targeting and reporting tools.
» Support all sales channels - remnant inventory management.
Holistic
» Distributed architecture (Java based Service Logic Execution Environment running on Tomcat servers).
» Carrier grade infrastructure (using Oracle, NetApp storage, Cognos and hosting by Equinix Amsterdam).
Telco Grade
Flexible» No two deployments are the same: from business model to
deployment type to ad selection algorithms.» We tailor each deployment to suit the specific local ecosystem.» Proven track record integrating with enabling vendors.» From low touch to full blown integration.
Holistic Solution for Mobile Operators
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Report to client
Forw
ard
rem
nant
In
vent
ory
Customer reports
Ad Selection and Delivery
Internal reports
Trafficking CareLoad
Creatives
Feed Campaign
Ope
rato
rA
genc
y
Media Sell
MediaBuy
Media Product Planning
Creative planning
Media planning
I/O creatives
Payments
Analyze reports
3rd party tagTracking
3rd Party Agency Ad Server
Accountability
Yield management and optimization
Efficiency
Mobile CentricYield
Management and Efficiency
Business Flow
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A Multi-Channel Solution
Wap Portal
What are you up to tonight?
*Ad* MacbookAir. The thinnest Notebookhttp;//wap.apple.com
MessagingApplication
& WidgetAudio/Video Streaming
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Ad Agencies: management
Local vs Global Agencies
Advanced Tools for Agencies
Training and Editorial Support
» Local agencies can target the subscribers easily, having a better knowledge of the market
» interact has privileged relationships with key market players
» Easy to Use interfaces for creation and tracking of campaigns
» Support of 3rd Parties tags
» interact & Amobee will help with production guidelines and best practices
» Full service as an option for operation start up 13
» Clear and relevant performance analysis» Based on Cognos 8 Business Intelligence
platform and Oracle DB
» The reporting module provides roles based access to all key system KPIs: Campaign, inventory, MIS for all inventory types via a web based interface
» Key features:Scheduling and auto-triggering based on thresholdsCustomizable queries and ‘at a glance’ dashboards with drilldown‘Near live’ data – collection every hourGraphical reportingHighly scalable
Business Intelligence & Reporting
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SDP is able to manage the user profiles, thanks also to the integration
with the MNO infrastructure
More info = better targeting
User Profiling
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Profiling, Targeting & Ad Selection
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» A to Z solution to manage user profiles: from Opt-in to Ad Selection
» Multi-channel approach: from collection to delivery
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Business Model Available
In House Solution: deploy the solution in your data centerbetter control, improved latency, increase your knowhow
Shared ASP mode: hosted in Amsterdamreduced impact on your infrastructure, better time to market
Dedicated ASP mode: hosted next to you thanks to interact & Amobee expertise, leave the management to us but have your own solution for mobile advertising
Choose your starting point!
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Thank you!
interact SpAVia Angelo Bargoni, 78000153 – Roma, ItalyTel. +39 0658318301Fax +39 0658318303
E-mail: [email protected]