Click.ru Performance digital Agency
Текст
SEM/PPC
SEO
Mobile adv.
Digital adv.
Research and analysis
Bulk Traffic
Automation
Enter the Russian Mobile market!
Bulk traffic
www.click.ru +7 495 989 97 00
Mobile advertising
This is a great possibility to be in touch with your consumers whatever you do or wherever you are
● At work● On holiday● In a shop● In metro● In traffic jam● Wherever...
www.click.ru +7 495 989 97 00
Internet in RussiaAudience in big cities
22%
78%
Russia 100k+, % of population, 12+age
70%
30%
59%
41%
2012 2013 2014F
Usage share of mobile grows every year
Mobile audience in Russian internet has grown to 21,2 mio users *
* according to TNS Web Index data, Russia 100k+, % of population, 12+y.o, September 2013 www.click.ru +7 495 989 97 00
This is 15% of the population!
Nobody has thought about mobile users!
Standard tools of promotion in the interaction with mobile users are highly inefficient or don't work at all.
Result — you loose your potential clients
Why 21,2 mio users haven't seen your advertiser?
www.click.ru +7 495 989 97 00
Why banner ads don't work?
Standard banners on the mobile screens are:
✓Small / unreadable
✓Displaying incorrectly or not displaying at all
www.click.ru +7 495 989 97 00
Why context doesn't work?
Standard contextual advertising doesn't use additional mobile features
✓ By clicking on the text ad you cannot make the order at once ( or make a call)
✓ There is no connection with a SIMcard, clients location and the nearest point of sale.
www.click.ru +7 495 989 97 00
Standard website when opening on the mobile screen devices
✓ Open too slow or does not open at all
✓ Displays incorrectly
✓ Search for an information is difficult or uncomfortable
www.click.ru +7 495 989 97 00
? ?
Why website doesn't work?
There are effective methods of communication with mobile users !
www.click.ru +7 495 989 97 00
✓ Banner ads on mobile networks, apps, games
✓ Banner ads on mobile popular websites
✓ Mobile search (contextual mobile ads)
✓ Mobile websites, responsive web design (RWD) or mobile landing pages
www.click.ru +7 495 989 97 00
Methods of an effective interaction
320x50 < fullscreenBanner 320х50
www.click.ru +7 495 989 97 00
Mobile display advertising
fullscreen
According to Google's data, the number of queries from mobile devices has grown 500% for the last two years.
Tools to increase effectiveness of mobile context
✓ By clicking on ads it is possibile to purchase or make a call at once.
✓ Geotargeting. Depending on user's location, the nearest point of sale is dispaying.
www.click.ru +7 495 989 97 00
Mobile contextual advertising (search)
What this is for?To convert mobile users into:• Potential clients• registrations• orders
Benefits:• Has smaller size, loads quickly• Adapted for mobile screens and other mobile devices features • Users can find useful information faster and easier
www.click.ru +7 495 989 97 00
Mobile landing page
Budget :• Minimal order value EUR 1 800 per month
KPI:• New conversions, 300 and more (orders, calls, installations)• The cost of one conversion start at EUR 1,45• The cost of click start at EUR 0,03
Discounts:• Free of charge preparation of the landing page and creatives
www.click.ru +7 495 989 97 00
Budget / KPI / Discounts
www.click.ru +7 495 989 97 00
Our partnersНаши партнеры
Digital Performance Agency
Natalia KarpiukInternational Sales Manager
Tel: +7 495 989 97 00 ext. 417Skype: natalia.karpiuk1
Email: [email protected] Web: www.click.ru/en