Overview:
Mobile Alerts for Investor Relations
“91% of people
keep their phone
within 3 feet, 24
hours a day.”
- Morgan Stanley,
Technology and
Internet Trends
Investor relations
communications
are time sensitive
to your target
audience…
• Text message (SMS) about a news event
• Delivered to your subscribers in real time synchronization with your news release
• Includes ‘clickable’ link to full story
• Full story should be available on a mobile device optimized site
What Are Mobile News Alerts?
• Discovery
– A ‘must have’ on
your IR pages
– Perfect place to
capture opt-in
subscribers to
your mobile
alerts service
Mobile News Alerts – User Experience
• Enter mobile number
to subscribe
• Identify your
‘category’
• Who subscribes to
your mobile alerts?
– Investors
– Analysts
– Media
– Employees
– Customers
Mobile News Alerts – User Experience
• Discovery
– A ‘must have’ on
your news
releases
– Perfect place to
capture opt-in
subscribers from
across the online
universe
Mobile News Alerts – User Experience
• After clicking ‘Subscribe’, user instantly receives a text message verifying subscription
• Also includes instructions on how to opt-out (unsubscribe)
• Once subscribed, every news release issued triggers a real time news alert to the subscriber
Mobile News Alerts – User Experience
Email vs. SMS Email SMS
Message Open Rates 22% Over 98%
Avg. Time to Open Message 6 hours 4 minutes
Financial Tables to Mobile Corrupted Preserved
• You may be sending the message by
email...
• But your target audience isn’t listening on
the email channel any more
• Customers, investors, analysts, media, and
even staff... We all have our email filters
turned on
Why Should You Care?
SMS vs. Social Media
• Your target
audience is
inundated with
messages via
social media too
SMS vs. Social Media
Why Should You Care?
• SMS is not just
a ‘young
people’ channel
– Used daily by a
broad spectrum
of population
• European Markets: Proven effectiveness and user adoption: Mobile news alerts proliferating in European markets for past 3 years
• Mobility trend in IR communications rapidly coming to North America
• Are you ready?
Mobile Alerts Are More Effective
• Your IR pages
– Anyone who visits these
pages should be on your
subscriber list
– Capture more ‘ghost’
visitors
– Capture at the peak of their
emotional interest in your
company
Getting Subscribers
• Your news releases
on your own
website
– Embed your
‘subscribe’ link in
your news releases
Getting Subscribers
• Your news releases on Business Wire – Embed your
‘subscribe’ link in your Business Wire news releases
– Automatically disseminate your ‘subscribe’ link across hundreds of websites every time you issue every news release
– Your clickable ‘subscribe’ works anywhere you news released is published online
Getting Subscribers
• Across the digital universe... via Business Wire – Embed your
‘subscribe’ link in your Business Wire news releases
– Automatically disseminate your ‘subscribe’ link across hundreds of websites every time you issue every news release
– Your clickable ‘subscribe’ works anywhere you news released is published online
Getting Subscribers
• Across the digital universe... via Business Wire – Embed your
‘subscribe’ link in your Business Wire news releases
– Automatically disseminate your ‘subscribe’ link across hundreds of websites every time you issue every news release
– Your clickable ‘subscribe’ works anywhere you news released is published online
Getting Subscribers
• Across the digital universe... via Business Wire – Embed your
‘subscribe’ link in your Business Wire news releases
– Automatically disseminate your ‘subscribe’ link across hundreds of websites every time you issue every news release
– Your clickable ‘subscribe’ works anywhere you news released is published online
Getting Subscribers
• #1 – Your audience
wants CHOICE
– If email is the only
communication
channel your
audience can
subscribe to, you’re
losing a lot of
potential subscribers
– Give them a choice!
Top 4 Reasons to Offer Mobile Alerts
• #2 – Convert more ‘ghost’
followers from your website
and news releases
– Your email subscriber list
represents a small fraction
of your target audience
– Offer more variety in
communication channels
and you will increase the
effectiveness and reach of
your communications
efforts
– What is a subscriber worth
to your business?
Top 4 Reasons to Offer Mobile Alerts
• #3 – Offering mobile
alerts is an indicator you
are keeping current with
communication trends
– Stay ahead of the
curve with your
competitors
– Be recognized by your
stakeholders for
forward-thinking
leadership in your
company’s IR
communications
strategies
Top 4 Reasons to Offer Mobile Alerts
• #4 – Keep a global
workforce in sync and
up-to-date on company
news
– Keeping a national or
global workforce in
sync is a challenge...
Especially when no one
reads emails
– Mobile alerts can
resolve this elegantly
through a channel
people pay attention to
Top 4 Reasons to Offer Mobile Alerts
• Turnkey mobile alerts service
• Operational in 2-3 days from order date
• Fully managed service for $100 per release
– Up to 1000 subscribers
– $75 for each additional increment of up to 1000 subscribers
Business Wire Mobile Alerts
• Follows best practices
– Auto-message composition
– Alerts sent to your
subscribers in real time
synchronicity with your BW
news releases
– MMA compliant auto opt-in
notifications
– MMA-compliant auto opt-out
features
– Fully managed SMS gateway
– Worldwide message
deliverability
– No additional fees for
international message
delivery
Business Wire Mobile Alerts
• Follows best practices
– Alerts link to your news
release in rich mobile
device optimized format on
Business Wire Mobile
– Device recognition platform
supports 5000+ devices...
Delivers the right user
experience for every phone
– Continuously updated
mobile OS and handset
library ensures ongoing
compatibility with target
audiences’ phones
– Proprietary technology
supports financial tables
rendered properly on mobile
Business Wire Mobile Alerts
• Includes
– A custom ‘subscribe’ link you
can publish on your IR pages
in seconds
– A custom ‘subscribe’ landing
page for your target
audience to subscribe
Business Wire Mobile Alerts
To subscribe to our news alerts, click here
• Includes
– A custom ‘subscribe’ link on
your Business Wire news
releases enables you to grow
your opt-in subscriber list for
free every time you issue a
news release
– Captures new opt-ins across
hundreds of websites via
Business Wire publication
networks
Business Wire Mobile Alerts
• Business Wire Mobile Alerts
– Mobile news alerts are the newest best
practice in IR communications
– If you care about reaching the broadest
possible spectrum, mobile alerts are a
must-have
– A European precedent that is building
momentum quickly in North America
– We made the investment so you
don’t need to...
– Robust, state of the art mobile alerts
platform
– Full service
– Business Wire... A trusted brand
powering your IR communications in
the mobile era
Business Wire Mobile Alerts
• Special offer for Business Wire
clients
– No charge, 100% functional custom-
branded mobile alerts demo for your
company (Offer Exp. Dec. 7, 2012)
– Experience your news alerts on your
own mobile device via the URL
– Share with your team
– Contact your Business Wire Account
Executive or email
[email protected] to activate
your mobile alerts today
Business Wire Mobile Alerts