Mobile Apps Webinar
Welcome to the continuing webinar series provided by BusinessCreator, Inc.
We are pleased to present
Daniel S. Rosemark, Esq. as our guest speaker
for this week’s presentation on mobile applications.
Dan is a practicing attorney and owner of iseekLAW
A mobile application for finding a lawyer in 3 easy steps!
A special thanks to the Women’s Bar Association of the State of New York for sponsoring the webinars
September 28, 2015
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Agenda
Introduction
A mobile app provides more visibility for your
Why iseekLAW was established – Numbers don’t lie
Design, build, tweak . . . Repeat
Native apps: The choice was clear vs. web-based & hybrids
iseekLAW – a legal directory for potential clients to find a lawyer in 3 easy steps
Getting the word out . . . From App Store Optimization to social media and beyond!
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Apps to help you find what you’re seeking . . .
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Lawyers are not alone in asking the question –
Should my firm have a mobile app?
Yes, but don’t go it alone . . .
When considering a mobile app, think about
• Type of Practice: Who are your clients – not
your current ones, but future ones
• Size of Practice
• Cost: Time and Money
• Dealing with bugs, updates and upgrades
Know your users
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There are 3 distinct segments among digital device users*
* Credit to Crown Castle for the information provided in this slide
It’s all about the next “G”
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All of the technology companies are preparing for the next generation of wireless connectivity and the exponential
growth data is expected to consume networks in next 10 years*
Devices # per Person Apps Time
2015
2025
Smartphone,
Tablet, LaptopAverage consumer owns
1-2 connected cellular
devices
Music and video are
the biggest drivers of
consumption
On average, consumers spend ¼
of their day consuming content
across their digital devices
Smartphone,
Tablet, Car,
Internet of Things,
M2M, Wearables
Many more devices
connected via cellular
Apps will move
towards continuous
connection with real
time internet
With the emergence of more devices
and services, consumers will increase
their time
* Credit to Crown Castle for the information provided in this slide
By the numbers
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The long and short of it is that we are using our devices
more each day and staying on them for longer periods of
time
From whiteboard to reality
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Development is just the beginning. From there you
will need support to turn the idea into a functioning
application:
Design and build
Updates/upgrades and “keeping up with the times”
Apple and Google produce newer operating
systems every year or so. At some point, they
perform an overhaul that renders prior versions
inoperable
Oh yeah, there’s a battle out there to get a new
device in your hand just about every year – new
size, more power, more pixels, etc.
Platform
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There are 3 main categories to
consider:
A website that is responsive
to the device’s display
A website (sort of) that looks
like an App, has some
functionality as an App, but
is not designed and
developed using the App
operating code – you can
even create a shortcut on
the display of the phone
An application built on the
native operating systems for
Google, Apple, Microsoft
and others
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Description
iseekLAW is legal search engine dedicated to helping the consumer find the right lawyer
from any mobile device in 3 easy steps. Use the navigation bar at the top of the screen to
know where you are in the search process. To further enhance search efficiency, we
leveraged multi-tap functions on the navigation bars so you can quickly move back and forth
through the screens.
iseekLAW is the first of its kind software application that can instantly download hundreds of
lawyer profiles based on specific criteria. Consumers can seek out attorneys by personal,
professional and biographical highlights such as hourly or contingent fee, how many cases
tried, areas of law, legal experience, achievements, minority and/or women owned office and
13 other search tools. By utilizing iseekLAW’s proprietary matching system, consumers get
more than a random list of lawyers.
As one of the first mobile legal directories, we continue to bring fresh ideas and innovation to
the legal profession. We incorporated social media into this app as we believe it is relevant
in today's world when considering your legal options. Once you locate a lawyer or several
lawyers in your area through the app, you have the ability to send questions directly to the
attorneys - not fill out long questionnaires. You can even ask how much will the attorney
charge for a particular matter or provide an evaluation of your recovery options and potential
worth of your case. All from your mobile device.
Let iseekLAW do the work by providing you with information you can use to match your
needs as efficiently as possible.
iseekLAW: Enhanced Social Media Directory for Lawyers, Attorneys and Law Firms
iseekLAW features
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• Updated for the most current iOS and Android software on mobile
devices and tablets including the iPhone 6, 6 Plus, Samsung and tablets
• Intuitive city and state entry system – start typing and desired city/state
will appear
• Streamlined status bar on top of screen allows multi-touch navigation
through the app
• Areas of Law are now categorized with easier to navigate icons
• New “Ask a Q” reaches all of the listed attorneys (or deselect if you
want) to get a rapid response – directly from an attorney
• Updated lawyer profiles that allow you to text, call or email the lawyer
right from the app
• Added mapping features to locate attorneys with pin drops and step-by-
step navigation
• Leverages social media – you can follow the attorney and their tweets,
press releases, posts, as well as Facebook, LinkedIn and Google+
pages
• Ask lawyers how much your case is valued
• Ask lawyers how much it would cost to handle your case
Step 1: Location
Start your attorney search by
identifying the location that is
important to the App User
Dynamic city and state entry
– once you start typing the
letters, the software picks the
relevant city/state
combination
OR
Utilize the mobile device’s
GPS to use your current
location
Note the status bar: It is “touchcentric”allowing back & forth toggle and let’s you know where you are in the process throughout the app
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Step 2: What Area of Law?
Choose the area of
law based on the icon
friendly navigation
buttons
OR
if not sure, the App User
can
just “Ask a Q” that will
go to
the subscribing
attorneys in
the states specified
Note the status bar: It is “touchcentric”allowing back & forth toggle and let’s you know where you are in the process throughout the app
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Step 2: “Ask a Q”
The App User enters their question which
will go to all the attorneys within the iseekLAW
Ecosystem –
If the App User wants to broaden the search to
more states, that works.
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Step 3: Result = LawyerApp User receives a list of lawyers to
consider
The lawyers are displayed by
“Sponsored” or “Standard” listings
From here, the App User has many
options:
• Further refine the search using the top
search features
• See where the lawyer is in relation to
the App User’s location
(automatic/GPS or provide manual
address) or where the lawyer is in
relation to the other lawyers
• Get directions to the lawyer’s office
Note the quote button. It did not “highlight” until the App User gets to Step 3. Once on Step 3, the App User can tap it – bring up the “Quote” dialog box.
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Step 3: Quote my case
This unique feature allows the App
User to reach out to the profiled
lawyers and create a bid approach -
the App User can find out:
• How much would it cost for a
particular legal service (simple
divorce, real estate closing, DUI,
etc.)
OR
• How much might my case be
worth (personal injury or property
damage, breach of contract, etc.)
The lawyers will receive the request
and can respond quickly
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Step 3: Lawyer Profile
No other app on the planet will provide the
App User with this amount of information at
their fingertips!
The profile page displays all the pertinent
information about the lawyer including
contact information. But we’ve taken the next
step and provide access to the lawyer via
text, check out their social media (Facebook,
Google+, Twitter, LinkedIn)
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Step 3: Lawyer Profile
We provide
information to help
the App User
narrow down their
choice of lawyer by
presenting it in a
clean and uniform
manner. After all,
the App User has
choices and we
want to make sure
the information is
available and at
their fingertips.
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More Media
The App User can also access all of the social media
created by and through iseekLAW – either website
link at bottom or by the tap icons. We have blogs,
press releases and other ways to share information.
After all, that is what social media is all about.
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Promoting the App
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App Store Optimization – Rankings in top search
categories#1 – Personal Injury Attorneys
#1 – Criminal Attorneys
#1 – DUI Attorneys
#1 – California Attorneys
#1 – Find Attorneys (we are above Lawyers.com,
Martindale-Hubbell, ABA, & others)
#2 – NY Attorneys
#2 – Divorce Attorneys
AdWords
Closing Comments
Thank you for attending today’s webinar.
iseekLAW is built for the sole purpose of making it easier to find a lawyer. We work very hard to make that happen by incorporating a logical method of categorization. We then let our extensive network of lawyer subscribers do the rest.
For more information about iseekLAW or mobile applications, please feel free to contact the following:
iseekLAW BusinessCreator, Inc.
Dan Rosemark Ed Kundahl, Ph.D., M.B.A(203) 297-8574 (855) 943-8736 [email protected] [email protected]
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