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Mobile Commons is an award-winning mobile communication platform for organizations to reach young adults quickly and efficiently.
Our powerful web-based platform lets you manage all your campaigns from one dashboard. Our dedicated mobile team will help you craft the perfect message and analyze the results.
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
About Mobile Commons
Benefits of the mobile channel3
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
1. Reach everyone
2. Acquire more students
3. Drive more action
The Issue5
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
Let’s face it: Students don’t open emails, answer phone calls, or listen to voicemails.
The Issue
“Our students don’t open their email. They don’t answer the phone and when we leave voicemails, they don’t listen. But as soon as we send a text, they respond immediately.”
-Director of Student Communication Center
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Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
The Solution: Text Messaging7
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
Text messaging is the way young people communicate.
Mobile Means Conversions8
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
Ask for email and expect an 80% conversion rate
Benefits of Mobile Communications9
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
1. Acquire more students
2. Drive more action
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
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About Mobile Commons
The Solution• Web application for managing
mobile communication:
• Text Messaging
• Phone Calls
• Mobile Web
• Mobile Transactions
• MMS - Pictures
PROMOTE
Add a text message call-to-action on all your media, events, websites, and social media.
DATA EDUCATE ACTION
Ask students about their zip code, graduation year, or other information and segment them into groups.
Send customized text messages to inform students about upcoming deadlines and events.
Send alerts to remind students to take required actions online or in person.
Thanks for your interest! What year will you graduate HS?
Remember to submit your transcripts and test scores!
Reminder! Early admissions deadline is November 30th!
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
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How it Works
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
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PROMOTE DATA EDUCATE ACTION
Get Students to Sign Up
A text message call to action can lead to a 3-10x improvement in user acquisition.
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
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Improve Information Capture
PROMOTE DATA EDUCATE ACTION
Ask questions to conveniently gather data from your students.
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
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PROMOTE DATA EDUCATE ACTION
Keep Students Informed
Send targeted information to students.• Application deadline reminders• Scripted educational campaigns• Sweepstakes and contests• Multiple choice quizzes and polls• Pictures and GIFs• Web and video links• One-on-one counseling• Tell-a-Friend referrals• Campus alerts
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
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Get Students to Take Action
PROMOTE DATA EDUCATE ACTION
Get students to respond and take action.• Respond with their information• Click on a link• Pay a bill online• Schedule an appointment• RSVP for an event• Ask questions in an SMS chat• Refer a friend
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
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Case Study: BGSU
Bowling Green State University uses text messaging to communicate with prospective and current students.• Announce room and roommate assignments
• Send updates about deadlines and bills
• Promote upcoming events
• Engage in live Q&A via SMS
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
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Case Study: BGSU
1. BSGU posts calls to action on social media to ask students to text in to find out their housing assignments.
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
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Case Study: BGSU
2. An automated SMS conversation asks whether or not the student has paid their housing deposit or if they are a commuter.
3. Based on the student’s situation, they receive a different response.
“Log on to school.edu and click on My Room and Meals ASAP to pay and list preferences. Housing assignments come out mid-May. Stay tuned.”
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
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Case Study: BGSU
Results:
• Hundreds of students opted in from five social media posts
• 94.3% response rate
• Long-term engagement, including reminders and Q&A.
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
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Case Study: Get Schooled Foundation
Get Schooled created a text message hotline to connect Hispanic students with financial aid experts
• Get Schooled created a text message hotline specifically for Hispanic youth who needed help in finishing high school and enrolling in college.
• Students text “FAFSA” or “DINERO” to 335577 to be connected with a financial aid expert volunteer in English or Spanish.
• Phone numbers were de-identified.
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
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Case Study: Get Schooled Foundation
Results: Financial aid experts answered questions and provided resources to hundreds of youths on how to pay for college
Text Messaging Demo
Text STUDENT to 662266 Opt in now to see how a sample text messaging campaign works!
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Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
Questions?
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
Thank you!
Michael Sabat VP of Business Development