Mobile Insights
Financial Publishers RoundtableOctober 2013New York
Mobile - Usage
Source: OurMobilePlanet
Mobile - Usage
Source: OurMobilePlanet
Mobile - Demographics
Mobile - Demographics
> 18 18-24 25-34 35-44 45-54 44-64 65+0%
5%
10%
15%
20%
25%
30%
3%
7%
12%
15%
26%
22%
15%
Demographic Distribution – [All StreetAuthority Sites]
Source: OurMobilePlanet
Mobile - DemographicsMobile Usage by Age
Mobile - Platforms
Apple iPad Apple iPhone Android Apple iPod0%
10%
20%
30%
40%
50%
60%
70%
62.90%
30.14%
6.22%
0.74%
2013 YTD Mobile Platform Breakdown[StreetAuthority - All Sites]
Mobile - Platforms
Mobile - Stats
Page CTR [All Sites 2013 YTD]
Desktop 2.5% CTRMobile 1.5% CTRTablet 3.1% CTR
Page RPM [All Sites 2013 YTD]
Desktop $45.00+Mobile $15.00+Tablet $35.00+
Time on Site [All Sites 2013 YTD]:
Desktop 2:35 min.Tablet 2:16 min.Mobile 1:44 min.
Traffic [Mobile Only - All Sites 2013 YTD]
7.4% of total traffic4.5% of clicks2.9% of total earnings
Mobile - Stats
Traffic [Mobile & Tablet - All sites 2013 YTD]
15.3% of total traffic14.0% of clicks11.9% of total earnings