Mobile Learning: the Potential, the Pitfalls and the PerilsAnne Bartlett-Bragg 16 September, 2014
Ripple Effect Group is an independent consulting team that designs smarter ways to connect people through technology.
Your favourite app
Mobile trends
mLearning - what is it?
mLearning examples
A little bit about designing for mobile
Prototype an app
Topics
What’s your favourite app?
Mobile Trends
http://google-au.blogspot.com.au/2013/02/insights-into-mobile-aussie-weekend.html
125%mobile penetration in Australia - there are 6 million more mobile subscribers than people.
Source: BuddeComm
Mobile penetration: Australian subscribers
Source: http://www.ourmobileplanet.com/
Mobile Operating Systems
What is mLearning (today)?
http://www.astd.org/Publications/Blogs/Learning-Technologies-Blog/2014/08/Three-Ways-Mobile-Learning-Stands-Out-from-Other-Learning-Technologies
Snapchat / photosharing
Express Plus Students (Centrelink)
CBA Property
Department of Health (Victoria)
Bad Example: Abercrombie & Fitch
Bad Example: Sydney Airport
Next Gen: Flipboard, Wired Magazine
Fitness: Jawbone / Fitbit
And there’s always a zombie....
DuoLingo
Mobile adventures
SMARTER, SIMPLER, SOCIAL
Unique/Standout: • engaging storylines of love, cheating, football and, of course, arguments about the rent
• audience decides what happens next with a weekly online vote • language points to study and interactive quizzes
FlatMates: BBC Mobile StoryTellingThe Flatmates is a weekly online soap opera for learners of English.
http://www.bbc.co.uk/worldservice/learningenglish/flatmates/index.shtml
A little bit about designing for mobile
Understanding context & situation
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Collaboration
User controland personalisation
Time and placeAs time and place of use is negotiated by the user, the app must be beneficial to both the user and the business
The app must allow the user to be connected to other people and the systems that support the work process or practice
The user must have ownership and autonomy over how they use the app
Anne
Anne Bartlett-Bragg/James DellowHeadshift Asia Pacific - May 2012
Based on: Kearney, M., Shuck, S., Burden, K. & Aubusson, P. 2012, "Viewing mobile learning from a pedagogical perspective" in Research in Learning Technology, Vol 20.
Four critical success factors for enterprise mobile app design
RelevanceThe functionality of the app must be relevant to the work process or practice at the times and places of use
Context example - Trainees (RACP)
Field research methodology (RACP)
Persona examples (RACP)
User journey example (RACP)
Device implications on design
Constraint
Opportunity
Smartphone‘Phablet’
Tablet
Navigation
Navigation
Navigation
Gestures
GesturesGestures
Presentation
Presentation
Input
Presentation
InputInput
The screen size of different mobile
devices can present different levels of
constraint or opportunity
The larger screen size of tablets combined with gesture controls
presents new opportunities to create innovative user interfaces
not seen on PCs or smartphones
Apps vs Responsive web
What does responsive imply?
Mobile internet access: Mobile Apps
Advantages
Offline mode
Superb user experience
Customised for device
Distribution network (app stores) available
Ability to use advanced mobile device functionality (e.g. tilt angle or motion of the device)
Disadvantages
High cost and maintenance
You have to use different platforms, SDK’s, languages for different mobile platforms
Advantages
Device independent
No downloads necessary Bug fixes and updates in real-time
No need to comply with T&C of app store providers
HTML 5 provides a rich user experience
Responsive design - build once
Disadvantages
You cannot sell your app.
For selling from your app you have implement your own checkout system
You may not be able to access all functions of mobile devices or OS
Flash support is not universal
Mobile internet access: Mobile Website
Mobile + Location Services
Mobile & local web are converging:
Location based services (GPS)
Indoor mapping
QR (Quick Response) codes
NFC (Near Field Communication)
Augmented reality
Benefits of location-based services
SMARTER, SIMPLER, SOCIAL
Enterprise Social Networks + Mobile
Social intranets on demand:• situated, • contextualised• participatory
SMARTER, SIMPLER, SOCIAL
Social Apps
Augmented Reality
Gamification It’s not just fun!
It’s about recognition and reward for actions
PrototypingDesign your own app
Low-fi Prototyping
Further references
https://www.youtube.com/watch?v=F1cOOWe6b0Y
+61 418 852 [email protected] @annebb
Thanks!
‣ Social Strategy
‣ Customer Engagement
‣Workforce Collaboration
‣ Social Intelligence
‣ Visual Thinking
