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Mobile Landscape

0

500

1000

1500

2000

Mobiles PCs TVs1.360B Feature phones340M Smartphones 1.2B Personal

Computers1.6B TVs

Mobiles bigger than PC, TV worldwide

7B Smartphone applications downloaded in 2009

29%

71%

AppleOther

7B Smartphone applications downloaded in 2009

27%

73%

Paid Free

Average paidapp cost: $1.90

Annual revenue (in billions)

0

37.5

75

112.5

150

Apps Music Worldwide Movies Internet content Videogaming Text Messaging

0

37.5

75

112.5

150

Apps Music Worldwide Movies Internet content Videogaming Text Messaging

Annual revenue (in billions)

0

37.5

75

112.5

150

Apps Music Worldwide Movies Internet content Videogaming Text Messaging

Annual revenue (in billions)

0

37.5

75

112.5

150

Apps Music Worldwide Movies Internet content Videogaming Text Messaging

Annual revenue (in billions)

0

37.5

75

112.5

150

Apps Music Worldwide Movies Internet content Videogaming Text Messaging

Annual revenue (in billions)

0

37.5

75

112.5

150

Apps Music Worldwide Movies Internet content Videogaming Text Messaging

Annual revenue (in billions)

0

37.5

75

112.5

150

Apps Music Worldwide Movies Internet content Videogaming Text Messaging0

37.5

75

112.5

150

Media

MusicMoviesInternet ContentVideogaming

Annual revenue (in billions)

0

37.5

75

112.5

150

Apps Music Worldwide Movies Internet content Videogaming Text Messaging

Annual revenue (in billions)

150,000 text messages are sent worldwide each second

0

37.5

75

112.5

150

Apps Music Worldwide Movies Internet content Videogaming Text Messaging

Annual revenue (in billions)

150,000 text messages are sent worldwide each second =

$1,000,000 revenue every 4.5 minutes

TRend Watch

‣ Nokia acquires mobile web browser provider Novarra - can it break its market share slide?

TRend Watch

‣ RIM continues to grow, especially in South America

TRend Watch

‣ Will iPad transform the media industry?

TRend Watch

‣ Could Microsoft WinPho7 reverse MS decline by YE 2010?

TRend Watch

‣ Will Apple-HTC patent throwdown retard Android’s dramatic growth?

TRend Watch

‣ Palm - dead phone walking?

Mobile Landscape


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