Mobile Marketing Basics
SMS, MMS, CTIA, MMA
Leverage Mobile for Big Profits for You and Your Clients
The Next Communication Platform
Mobile Database is Vital to Long-term Success
What is the most important piece of data that you could get from any customer?Or Potential Customer?
Their Home Address?
Their Email?
Their Mobile Number
Smartphones
• 64% of 25-35 year olds own a smartphone97% of adults 18-44 own a mobile device
1 in 4 mobile subscribers over the age of 55
own a smartphone
Average Open Rate on Email Campaigns is less
than 22%
Mobile Open Rates are
97% Overall90minutes
Time it takes the average person to respond to an email.
Time it takes the average person
To respond to a text message:
90 SECONDS.
Source: mannixmarketing.com
Source: CTIA.org
Source: Portio Research
Source: Nielsen 2012
Mobile Marketing Basics:SMS
Mobile Coupons get 10 times the
redemption rate of traditional coupons
91% of all U.S…. Citizens have their mobile
device within reach 24/795% of smartphone
users looked up local information, & of
those, 61% called & 59% visited the
business.
Source: Borrell Associates
Source: Morgan Stanley
Source: Google IPSOS
Mobile Marketing Basics:SMS
The majority of 25-34 year olds now own smartphones (64% and 53% respectively)
Source: Nielsen
Source: Google IPSOS
For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association - shows
the number of wireless subscriber connections (322.9 million) has surpassed the population (315.5 million)
– October 11, 2011
Facebook has only 50.6% of the North American
population – Mobile users with SMS enabled phones is 92%
Social vs. Mobile Marketing
®
Only 1/3 of Facebook’s 600 million+ user base uses
Facebook Mobile
Source: PRNewswire.com
Social vs. Mobile
SMS vs. MMS
SMS stands for short message service. SMS is also often referred to as texting, sending text messages or text messaging. The service allows for short text messages to be sent from one cell phone to another cell phone or from the Web to another cell phone.
Multimedia Messaging Service (MMS)
MMS is a descendant of SMS (Short Messaging Service). MMS extends text messaging to include longer text, graphics, photos, audio clips, video clips, or any combination of the above, within certain size limits.
MMS is frequently used to send photos and videos from camera phones to other MMS phones or email accounts. Most camera phones have MMS, but many non-camera phones have it as well.
FREE and Unlimited SMS Programs
SMPP, SMTP, GSMUnderstanding the different delivery methods:
SMPP – (Carrier Grade Messaging)The Short Message Peer-to-Peer (SMPP) protocol is a telecommunications industry protocol for exchanging SMS messages between
SMTP - Simple Mail Transfer Protocol (SMTP) is an Internet standard for electronic mail (e-mail) transmission across Internet Protocol (IP) networks
**These get blocked when delivered in Bulk. No data is available on actual deliverables because it is different all the time. Estimates range between 35-55% delivered.
GSM Modem – Low volume – non-compliant
Protection Part I
Papa John’s Mistakes are Common!Sent to list they already had acquiredReply STOP messages Failed
How do we protect ourselves and our clients?
• The right disclaimers• Hard coded opt-out trailers
on blasts• Education of Resellers to
ensure collateral materials carry the right language
Protection Part I
Opt-in!• Engage with a Keyword• Web-Form• Tablet Form• Mobile Form• Paper disclaimer
STD SMS & Data Rates May apply, up to 4 addtl. msg per mos, Reply STOP to End, HELP for help.
The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain.
Protection Part II
Portfolio of Patents includes all of the following;
• SMS with a Link (URL)• MMS that provides content
(audio/video/ringtone)• Social Media Postings
Common Short Codes (CSCs) are short numeric codes to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to short codes to access a wide variety of mobile content. Common short codes are easy to remember and they are compatible across all participating carriers. CSCs are either five-digit or six-digit numbers. CSCs can be leased by anyone interested in interacting with nearly 200 million wireless consumers.
Protection Part II
Who was Named?
A Chance to Dominate Nationally Now!
Who gave in and acquired a License?
What does that mean for us?
Mobile Internet growth
By 2014, mobile internet should take
over desktop internet usage
Source: PRNewswire.com
Your Website on a Mobile Device
When people are searching for your type of business from their phone…
What do they see?
Do they see you at all?
Get your App/mobile website today:• Automatically directs all mobile users to
new site• SEO Optimized for better rankings on
“Mobile Searches”• Send your mobile site right to customers
phones via Text
What does it look like if they do?