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Page 1: Mobile Video Market Trends 2016

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Page 2: Mobile Video Market Trends 2016

Agenda

Quality ChangeResolution / fps / Color DepthCodecs

New MediaCoding MachinesCPU->GPU / Cloud

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Improving Video Quality

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Increase temporal resolution

More frame: 24 ~ 100 Fps

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Increase view points, viewing angle

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More View (3D): Stereo, Multiple view, free view

Increase views – Virtual & 360

1 view 2 views M views -> 360

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Improving Video Resolution

More pixels: SD – HD –UHD (4k, 8K)

Increase spatial resolution

HDTVUHDTV

SDTV

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Moving to HDR

HDR quality is noticeable from any distance and screen sizeResolution is only apparent when you are close

HDR is more important for video quality than 4K (Netflix)

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Improving Video Quality

More pixel’s info (Better pixel)

Higher contrast: SDR vs. HDR

Standard(SDR)

Enhanced(EDR)

High(HDR)

10 16 f-stops

n f-stops = a difference of 2n : 1 contrast ratio

Quantization bit: 8 – 10 – 12

strong contrast between the bright parts and the dark parts of an image

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SDR

HDR

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Problem of Static Range

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10-6 106

10-6 106

Picture

High dynamic rangeReal world

0 to 255

10-6 106

10-6 106Picture

High dynamic rangeReal world

0 to 255

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Wider Color Gamut

Current color gamut is limited Current HDTV (BT.709) – 1990 Created for CRT, and HDTV Around 100 nits. 8 bpp

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More Colors: REC. 2020 for UHDTV 10, 12 bpp.

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Media Coding trends

CPU Coding -> GPU Coding PC->Cloud Private API from Intel & Nvidia Pulic/Standardized API

OpenVX OpenCL FFMPEG

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Moore’s Law

Serial scaling performance has reached its peak.

Processors are not getting faster, but wider

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GPUs

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CPU vs GPU

GPU devotes more transistors to data processing

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GPU Video coding options

Intel Intel Media SDK API – High level APIFEI API – Lower level API which enables improved coding

controlNvidia

NVEncode SDK – High level APIFFMPEG

H264_QSV Encoder (and decoder) filter for Intel GPUNVEnc filter for Nvidia GPU

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Comparison Quality vs Performance

Source: http://on-demand.gputechconf.com/gtc/2016/presentation/s6226-abhijit-patait-high-performance-video.pdf

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Application

Increased usage of live videoTwitch, YT GamingFacebook live

Music as a monetization featureYoutube is turning to music

AR and VR

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Audio Trends

We see regular streaming going toward higher bitrates with the following formats:

FLAC / ALAC – usually 1411Kb (already exists in some sites). Lossless compression of PCM

MP4 AAC SLS – MP4 AAC Scalable Lossless codec. A relatively new format from 2014. The Codec is made of a base layer encoded as basic AAC with one or more enhancement layers

MQA - Master Quality Authenticated – A new codec for lossless audio

Hi-Res Music – A new “Quality certification” by RIAA Requires streaming with MQA or MP4 AAC SLS coding About 1.5Mb Bitrate Peeling

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Oclus RIFT

Audio is usually 4 separate channels but streamed together in a single Ogg file unlike 5.1 for example which are jointly coded channels

No possibility for Audio throttling

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HTTPS, DRM, SPDY, QUIC

Increased use of Encryption and DRMExpect 80% of video traffic to be encrypted/DRMedMove toward ABR

SPDY -> HTTP2.0 (not much of a difference) QUIC traffic might increase to 10% Of total traffic

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Thank you!More About me:

Yossi CohenYossi [email protected]@gmail.com+972-545-313092+972-545-313092

Video compression, computer vision and Machine Learning instructor


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