of consumers are unsure if
they can trust the security of
a mobile wallet2
Starbucks set the tone for fast track mobile wallet
adoption in 2012, superseding expectations and catapulting consumer loyalty
of Starbucks sales occur through mobile transactions1
DETOUR
MOBILE WALLETS: ARE WE THERE YET?
MOBILE WALLETADOPTION CITY
WELCOMES YOU
EXIT 2020
What are the roadblocks to mobile wallet adoption and what factors will
accelerate habitual consumer use?
SOURCES:1. PaymentsSource, "Starbucks Hits a Mobile Milestone: One in Five Payments are Mobile, 2015, http://www.paymentssource.com/news/technology/star-
bucks-hits-a-mobile-milestone-one-in-five-payments-are-mobile-3021929-1.html
2. Carlisle & Gallagher Consulting Group, Mobile Wallet Reality Check: How Will You Stay Top of Wallet?, 2012, https://www.carlisleandgallagher.com/lp/mobile-wallet.html
3. The Guardian, US slow to take bite of Apple Pay, 2015, http://www.theguardian.com/technology/2015/jun/08/us-retailers-slow-apple-pay
4. Forrester, U.S. Mobile Payments Will Reach $142B by 2019, 2014, http://blogs.forrester.com/denee_carrington/14-11-17-us_mobile_payments_will_reach_142b_by_2019
#CGINSIGHT@InspiredbyCG
TARGET BREACH
EMV
SECURITY
EMV
SECURITY
ROAD CLOSED AHEAD
DEAD END
“Mobile payments will chip away at the physical POS and account for 20% of all U.S. payment transaction
volume by 2020.” - Sam Maule, CG Emerging Payments Practice Lead
SPEEDLIMIT
35
Customer adoption is
slow, but global providers will drive
acceptance
of all U.S. digital
transactions use Apple Pay3
50%
20%
U.S. mobile payments to
national brands and local
merchants will grow from $52B in 2014 to $142B
by 20194
$142B
1%
Consumer apathy, merchant acceptance and security
concerns dead-end fast track adoption for mobile wallets
ROAD CLOSED AHEAD
EXIT 2020
WHAT DRIVES ADOPTION
Loyalty & Rewards
Consumer Education
Merchant Acceptance
User Experience
Biometric Capabilities
Contactless Adoption