Mobile APPeal
• Smartphones and other mobile devices are used by millions everyday to:– Search for / purchase services and products– Read the Newspaper– Check bank accounts / pay bills–Make hotel reservations– Listen to music / watch video (1.5 million apps available in the Apple app store and Google Play)
– Conduct social interactions (Facebook, Foursquare, etc.)
Mobile APPeal
• 1/3 of world population has Internet access• 2x as many people have mobile Internet access compared to fixed connections
• 70% of people in developed countries have Internet access
• 7 billion people on earth • 6 billion cell phone subscribers
Source: International Telecommunications Union, Measuring the Information Society (10-11-2012)
Growth of Mobile• 88% of American adults have a cell phone• 46% of all adults own a Smartphone• 44% of Smartphone owners access the
internet on their device• 57% have a laptop• 19% of adults own a tablet• 19% have an eBook reader
Source: PEW Research Center
Did You Know?
The Future of Mobile• 2013:– Number of mobile-connected devices will exceed the world’s population
• 2017:–Mobile video will represent 66% of all mobile data traffic.
– Tablets will account for more than 12% of global mobile data traffic.
Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017
Why Do I Need a Mobile Web Site or Mobile Web App?
• The Speed of Business is Getting Faster– Customers expect instant responses – Customers expect better service– Customers & prospects expect to find my products or services 24/7
– Prospects expect easy access to information• Products / services• Business hours• Phone numbers / one click to call • Map/directions
Majority of Small Businesses Using Mobile Connected Devices
Small Business Customers are using mobile devices to conduct business,
too!
68% of small business use their mobile devices in tandem with their stationery / desktop computers to check messages, email and texts.
One Half of all Local Searches are performed on Mobile Devices
Customers who visit a mobile unfriendly site will likely go to a competitors site.
With more & more people accessing websites through mobile web browsers, it’s time to
Mobilize & Grow Your Business
Mobilize & Grow Your Business
• Engage customers– One click to call–Maps and directions– Share news – Video (YouTube)– Image gallery– Enable visitors to share information on your business via Facebook, Twitter, Google+
Mobilize & Grow Your Business
• Offer better customer service & experience– Provide business hours– Call back (customers can request a call back)– Leave a message– Reviews / testimonials– Custom forms
Mobilize & Grow Your Business
• Increase traffic (exposure for your business)– Highlight products / services– Offer coupons– QR Codes
• Increase sales– One click to call– Custom order form– Shopping Cart (Paypal or Google Checkout)– Take reservations
Viewing a Desktop Web Site with a Mobile Device
• Navigation is difficult, if not impossible• Scrolling necessary to access information• Data downloaded too large for mobile devices• Contact information static
Desktop PC vs. Smartphone
• Screen size 19” – 24”• Horizontal or sidebar navigation
• Mouse clicks• Small check boxes / links
• Images are large and static
• Contact info is static
• Screen Size 2.75” – 5”• Collapsible widgets / sliders
• Finger taps• Large check boxes / links
• Images adapt to browser size
• Contact info interactive
Desktop PC Smartphone
Primary Goal:
• Get Noticed – You need to be found where customers are looking … on the mobile web
• Get Listed – Being optimized for mobile will improve your listing in top search engines
Focus of Mobile Website or App
• Task oriented• Simplified navigation• Calls to action• Clickable phone number• Clickable address• Fast loading
Options to Mobilize Your Business
• Build a mobile version of your website– Mobile Responsive Website– Hosted Mobile Website
• Build a Custom Mobile or Web App• Think mobile in all your advertising campaigns or marketing efforts
Mobile-Ready Audit
• Simplify the web design to be mobile-friendly• Make sure mobile users can find what they want quickly & easily
• Include big icons or buttons for navigation• Simplify content - shrink the text and use visual graphics or videos to convey your message
Mobile Responsive Website
Pros:• Highly optimized for all mobile devices• One site to develop & maintain• One URLCons:• Still a bit “cutting edge” with vendors being difficult to find
Cost: $800 & up, plus on-going maintenance of site & URL
Hosted Mobile Site
Pros:• Reach a more global audience• Highly optimized for mobile devices• Less expensive to build and maintain• Online tools to build and manage site• Link to or feed content from main websiteCons:• Two websites / URLs to maintainCost: $300 & up, plus ongoing maintenance of two sites / URLs
Native Apps vs. Mobile Apps
NATIVE APPS MOBILE APPS
Viewable by everyone with a mobile browser, regardless of their choice of hardware or operating system.
Custom Mobile Phone or Web App
• Needs to be focused on the end-user’s experience and expectations
• Like desktop computer software• Store resources locally• Utilize the computing power and memory of the mobile device
• Perform operations instantaneously• Can be tied into the functionality of the device (iPhone, Android)
Custom Mobile Site / AppPros:• Content highly customized for your customers• Designed for a single screen size or a smaller range of sizes
which gives greater design control over the user interface• Need to be promoted / advertised Cons:• Viewable only with appropriate device(s)• Requires an HTML5, Android or iPhone/iPad web developer• Ongoing maintenance by web designer• Updates may require submission approvals and require users
to download updatesCost: $500 - $5K, plus monthly hosting fees of $30-$50 and
ongoing maintenance of two site designs
Mobile Apps for Business Operations
• Quickoffice Pro – All-in-One Microsoft® Office online / offline tools
• Dropbox – cloud-based file storage that saves to your computers, phones and Dropbox website
• Expensify – Ability to snap photos of receipts and categorize or sync them with your tax and accounting software
• Evernote – Record and remember everything that happens (text, photos and audio notes)