MOBILE…TABLET….TV STATS & NUMBERS Paris, November 2011
Smartphone Penetration France- Germany- Israel- Italy- Spain- UK
Highest penetration: • Spain (33%), followed by Israel (31%), the UK (30%), France (27%) , Italy (24%)
and Germany (18%). • Males between the age of 18 and 29
Smartphone Use and Trends FRANCE
• Most people use their smartphones for internet browsing (78%) or searching, for email (77%) and to search for a product (60%).
• 67% use an app • 61% access social networks • No significant differences between men and women use
Smartphone Use and Trends FRANCE
• Trends are mostly equal between both age groups. • Except that 74% of smartphone users between the ages of 18 and 29 access social
networks via their mobile device. Only 51% for the people between 30 and 49.
Smartphone Use and Trends FRANCE • Trends remain: Internet browsing, using an app and emailing.
• Women, especially the ones aged 18 to 29, are more active (79%) than men (69%) when it comes to mobile socialization
• The most predominant groups to have used an app are women 18-29 and men 30-49 • Men use more often than women their mobile to play games , especially the ones
between 30-49.
Smartphone Use and Trends GERMANY
• Most people use their smartphones for internet browsing (74%) or searching, for email (70%), to listen to music (63%) and to play games (58%).
• 58% use an app • 50% access social networks
Smartphone Use and Trends GERMANY
• Trends are mostly equal between both age groups. • Except that 61% of smartphone users between the ages of 18 and 29 access social
networks via their mobile device for only 46% for people between 30 and 49.
Smartphone Use and Trends GERMANY • Trends : Internet browsing, emailing, listening to music and playing games.
• Women, especially the ones aged 18 to 29, are more active (65%) than men (59%) when it comes to mobile socialization
• The most predominant groups to have used an app are women between 18-29 • Women use more often than men their mobile to play games
Smartphone Use and Trends ISRAEL
• Most people use their smartphones for internet browsing (76%), to listen to music (71%), to email (67%) and to access social networks (63%).
• Men are the most active users
Smartphone Use and Trends ISRAEL
• A significant difference between age group 18-29 and 30-49. • 18-29 are the most active especially for browsing the internet (82%), listening to
music (76%), social networking (75%), emailing and the use of an app (65%).
Smartphone Use and Trends ISRAEL
• Men aged 18-29 are the most active users
Smartphone Use and Trends SPAIN
• Most people use their smartphones for internet browsing (70%), to email (67%), to listen to music (56%) and to access social networks (53%).
• Not a significant difference between men and women
Smartphone Use and Trends SPAIN
• 62% of mobile users between the age of 18 to 29 access social networks whereas 50% of mobile users between 30 to 49.
• People aged 30 to 49 search for product more often than the ones from 18-29
Smartphone Use and Trends SPAIN • The use of an app and the product search are the lowest trends for men and women.
Smartphone Use and Trends UK • Most people use their smartphones for internet browsing (76%), to email (72%) , to
listen to music (71%), to access social networks (62%), and 60% have used an app. • Product rate search is high (58%) compared to other European countries. • Men are more active than women except for social media use (58% vs 67%)
Smartphone Use and Trends UK
• Very similar trends between the two groups and activities (not like in the other countries)
• Except: 18-29 access more often social networks (74%) via mobile than people aged 30 to 49 (61%).
Smartphone Use and Trends UK
• Very similar for men and women. • Women lead on accessing social networks via mobile.
Smartphone Use and Trends ITALY • Most people use their smartphones for internet browsing (73%), to email (70%) , to
search for products (57%), to listen to music (56%), to access social networks (54%) • 44% used an app and 47% use their mobile to read the news. • Men are more active than women but surprisingly, women listen to music and play
games more often than men.
Smartphone Use and Trends ITALY
• Younger people are more active in general. • 18-29 year old access more often social networks (63%) via mobile than people aged
30 to 49 (52%).
Smartphone Use and Trends ITALY
• Very similar for men and women. • Women aged 18-29 access social networks and used an app more often than men.
Slide 21 © Fjord 2010 | Confidential
Mobile advertising and awareness
Slide 22 © Fjord 2010 | Confidential
Mobile advertising and awareness
Slide 23 © Fjord 2010 | Confidential
Mobile advertising and awareness
Slide 24 © Fjord 2010 | Confidential
Mobile advertising and awareness
Slide 25 © Fjord 2010 | Confidential
Mobile advertising and awareness
Slide 26 © Fjord 2010 | Confidential
Mobile advertising and awareness
Slide 27 © Fjord 2010 | Confidential
Mobile advertising and awareness
Slide 28 © Fjord 2010 | Confidential
Mobile advertising and awareness
Slide 29 © Fjord 2010 | Confidential
Mobile advertising and awareness
Slide 30 © Fjord 2010 | Confidential
Mobile advertising and awareness
Slide 31 © Fjord 2010 | Confidential
Mobile advertising and awareness
Slide 32 © Fjord 2010 | Confidential
Mobile advertising and awareness
Slide 33 © Fjord 2010 | Confidential
M-Commerce Trends
Slide 34 © Fjord 2010 | Confidential
M-Commerce Trends
Slide 35 © Fjord 2010 | Confidential
M-Commerce Trends
Slide 36 © Fjord 2010 | Confidential
M-Commerce Trends
Slide 37 © Fjord 2010 | Confidential
M-Commerce Trends
Slide 38 © Fjord 2010 | Confidential
M-Commerce Trends
Slide 39 © Fjord 2010 | Confidential
Slide 40 © Fjord 2010 | Confidential