6-phase process
6 Phases
1. Preparation
2. The red carpet
3. Presentation of problem/possibility
4. Idea generation
5. Professional input
6. The blue carpet
D: Byrge, C. (2010). Conceptualisation of creativity practices through action research: The case of the creative platform at aalborg univeristy, Aalborg University
1. Preparation
Plan everything ahead (process script)
Physical environment should support mental environment
Make it possible for you to engage 100% without loosing control
D: Byrge, C. (2010). Conceptualisation of creativity practices through action research: The case of the creative platform at aalborg univeristy, Aalborg University
2. The red carpet
D: Byrge, C. (2010). Conceptualisation of creativity practices through action research: The case of the creative platform at aalborg univeristy, Aalborg University
Forget what we just did / have been thinking about
Get use to engagement instead of reflection
Practise: No-experienced judgement, Parallel thinking, Task focus and
Horizontal thinking
3. Presentation of problem/possibility
D: Byrge, C. (2010). Conceptualisation of creativity practices through action research: The case of the creative platform at aalborg univeristy, Aalborg University
Difficult to be creative on:
religion, traditions, culture and organisation
Bascom, W. (1969). Creativity and style in African art. In D. P. Biebuyck (Eds.), Tradition and creativity in tribal art, Berkeley, University of California Press
Maduro, R. (1976). Artistic creativity in Brahmin painter community, Research monograph 14, Berkeley, Center for South and Southeast Asia Studies, University of California
Silver, H. R. (1981). Calculating risks: The socioeconomic foundations of aesthetic innovaiton in an Ashanti carving community, Ethnology, 20, 101-114
Mar’i, S. K., & Karayanni, M. (1983). Creativity in Arab culture: Two decades of research, Journal of Creative Behavior, 16, 227-238
Ludwig, A. M. (1992). Culture and creativity, American Journal of Psychotherapy, 46, 454-469
3. Presentation of problem/possibility
Problem definition should be:
open ended and allow for originality
Runco, M. A. & Sakamoto, S. O. (1999). Experimental studies of creativity. In R. J. Sternberg, Handbook of creativity, New York, Cambridge University Press
3. Presentation of problem/possibility
Problem should be presented:
Short and precise
D: Byrge, C. (2010). Conceptualisation of creativity practices through action research: The case of the creative platform at aalborg univeristy, Aalborg University
4. Idea generationPragmatic tools for creativity:
Word-stimuli, Picture-stimuli, Principle-stimuli,
Provocation-stimuli, Personanalogy-stimuli etc.
3D case as practice for following task:
D: Byrge, C. (2010). Conceptualisation of creativity practices through action research: The case of the creative platform at aalborg univeristy, Aalborg University
3D case Task 3D case Task
5. Professional input
Horisontal Transfer
Defi
ning
Pro
blem
Horisontal Search
1. Principal Level
2. Practical Level 3. Practical LevelD: Byrge, C. (2010). Conceptualisation of creativity practices through action research: The case of the creative platform at aalborg
univeristy, Aalborg University
Choosing the radical ideas
D: Byrge, C. (2010). Conceptualisation of creativity practices through action research: The case of the creative platform at aalborg univeristy, Aalborg University
Ideas we have seen before
Radical new ideas
Beerkegmade ofZink
Beerkegmade ofrubber
Beerkegmade ofpaper
What professional input do we need to finish this
idea?
D: Byrge, C. (2010). Conceptualisation of creativity practices through action research: The case of the creative platform at aalborg univeristy, Aalborg University
Beerkegmade ofpaper
Knowledge onpapermaterials
Knowledge onpaperconstructions
Knowledge on paperin food packaging
We need to find such professional input
D: Byrge, C. (2010). Conceptualisation of creativity practices through action research: The case of the creative platform at aalborg univeristy, Aalborg University
Knowledge onpapermaterials
Knowledge onpaperconstructions
Beerkegmade ofpaperKnowledge on paper
in food packaging
Applying the professional input
Once the professional input is found a new idea generation should take place
D: Byrge, C. (2010). Conceptualisation of creativity practices through action research: The case of the creative platform at aalborg univeristy, Aalborg University
4. PhaseIdea
generation
5. PhaseProfessional
input
6. The blue carpet
Prepare the participants for reality
Break with: No-experienced judgement, Parallel thinking, Task focus and
Horizontal thinking
D: Byrge, C. (2010). Conceptualisation of creativity practices through action research: The case of the creative platform at aalborg univeristy, Aalborg University