Download - Mom Study 2013: Online Safety

Mom Study 2013 Online Safety

11.26.13

Who was Involved?

The “Mom Study 2013” is based on qualitative and quantitative research and was conducted with more than 900 momSpotters® throughout the United States during the month of March of 2013. This report is available for download at www.buzzmg.com/reports.

Composed based on data from 01.01.2013 – 03.08.2013

943 Participants 7,000 Panelists

100% Female

Survey fielded online

Ages 21-55 21-30 13% 31-39 33% 40-49 42% 50-55 12%

Mom Study 2013: Online Safety

Location CA 10%

TX 4%

NY 12%

FL 4%

IL 12%

PA 7%

OH 4%

GA 6% MI

5%

NC 4%

NJ 5%

Rest of the USA 27%


Community

City 35%

Suburbs 53%

Rural 12%


Ethnicity African American

14% Asian American

4%

Caucasian 70%

Hispanic 10%

Mixed 2%


Marital Status

Single 9%

DaSng 1% In a

relaSonship 12%

Married 69%

Divorced 9%


Education

High school Diploma 31%

Associates Degree 20%

Bachelors Degree 36%

Masters Degree 12%

Doctorate 1%


Employment

employed full-‐Sme

employed part-‐Sme

unemployed employed part-‐Sme from home

employed full-‐Sme

from home

a fullSme homemaker

50%

16%

4% 4% 2%

24%


Household Income

Less than $8,000

$8,000 -‐ $33,000

$33,000-‐ $82,000

$82,000 -‐ $170,000

$170,000 -‐ $370,000

More than $370,000

I don't want to specify

1%

15%

45%

30%

5% 1% 3%


Number of Children

One Two Three Four Five Six

25%

37%

22%

9%

3% 3%


Infant: 0-‐12 Months

Toddler: 1-‐2 yrs

Child: 3-‐7 Tween:8-‐12 Teen:13-‐19 Young Adults: 20-‐30

11%

23%

54% 57%

43%

21%

Age of Children


Children’s Residence

With me full Sme With me the majority of the

Sme

With me part of the Sme

Outside of my home,

independently

90%

4% 2% 4%


Does your child have a laptop or television in their

bedroom?

Laptop Television


Yes 59%

No 41%

Yes 45%

No 55%

My child belongs to:


No social networks 1-‐2 social networks More than 3 social networks

43% 49%

8%

Do you monitor your child’s online activity?


Yes No

75%

25%

I talk to my kids about online safety every ____:


Day Week Month Never -‐ they're too young

I don't talk to my children about online

safety

20%

34%

24%

11% 12%

I began talking to my kids about online safety when they were____ :


Younger than 6 years old

6-‐9 years old 9-‐12 years old Older than 12

27%

41%

22%

10%

I see the biggest risk for my kids online as___:


Predators Cyberbullies Inappropriate content

54%

13%

33%

Do you feel that you are able to protect your kids online?


Yes No

69%

31%

I use parental controls for my child’s____:


Computer Cell phone Tablet device E-‐reader TV

76%

38% 31%

12%

54%

Key Findings Moms are split on many issues but agree on one important thing monitoring their child’s online activity(75%). According to Moms, 59% of their kids have a television in their room, and 45% have a laptop in their room. They also reported that 57% of their kids use social media.

Moms are proactive about protecting their children online as 78% stated they talk to their kids at least once a month. Some Moms are talking to their kids about online safety weekly(34%) and others daily(20%). They usually start talking to kids between ages six and nine(41%), but some(27%) start before age six.

Moms see predators (54%) as the biggest risks to their kids online even more so than inappropriate content(33%) and cyber-bullies (13%). Nevertheless, 69% of Moms feel that they can protect their kids online.


Buzz Marketing Group 1515 Market St.

Suite 1810 Philadelphia, PA 19102

215.399.5679 www.buzzmg.com

Contact Us