MOONWHALE VENTURES
Blockchain Consulting for your Business
Introduction: Moonwhale2 Pillar Blockchain Services & Consultancy | HQ Singapore
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§ Supporting MNC, SME, Listed Companies to expand Business, or to develop
new Business Units / Revenue Streams
§ STO as Alternative to traditional Growth-Financing (TOKENIZATION)
§ Support on Fundraising, Token Economy, Investor Relation
§ Extensive Network to Investors, Industry and Corporations for Partnerships
§ Identify, Analyze and Implement Blockchain Technology to optimize parts of
your Value Chain (Supply Chain, Payment System, Reward Schemes) and to
Improve Security of Legacy Systems
§ Healthcare, Banks & Financial Institutions, Supply Chain & Automotive, Retails,
Agriculture, Media & Entertainment, Transportation and Government
Security Token Offering (STO) Consulting2
Blockchain-Technology Consulting1
Blockchain technology is improving
business processes in value chains
within many industries.
Through tokenized assets or utility
token, EVERYONE is able to
participate as investor in Initial Coin
Offerings (ICO), Security Token
Offerings (STO) or Initial Convertible
Coin Offerings (ICCO / Equity).
Moonwhale is specialist in this
disruptive technology, and supports
Startups and existing Businesses to
create and expand, finance, increase
security and efficiency.
Market Opportunity
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Danny Christ
Co-Founder & CEO
Based in Kuala Lumpur (MY). 20+ years in IT,
operations and supply chain. Blockchain
consultant at GLG (US) and NSCS (Malaysia).
MBA from Strathclyde Business School (UK).
Stefan Bergstroem
Co-Founder & Chairman
Based in Stockholm (SE). Experienced angel
investor and serial entrepreneur. Invested in 18+
Tech-Startups. ICO Advisor and Blockchain
Innovation Centre in the Nordics’.
Eike Schramm
COO
Based in Hamburg (GER). Entrepreneur, 4+
years exp. in Startups, M&A and VC. Previously
VC at Deutsche Telekom Capital. MSc Finance
from Cass Business School (UK).
Iliya Zaki
Head Marketing and Business Development
Based in Singapore (SG). Co-Founder, Marketing
and Community Manager for Crypto Projects,
Admin for DataDash, Master's Degree in Media
Composition.
Jerry Floros
CBD, ICO Advisor, Investor Relations
Based in London (UK). 33 years background in
finance, engineering and maritime. Founder of
MoneyDrome Edge, blockchain investment
platform. Member FinTech Circle Institute, British
Blockchain Association, Crypto Valley Association.
Janet Lee
Board Advisor, Investment Acquisition
Based in Singapore (SG). Founder & CEO of
Venture Capital Network, a financial service
platform. 25+ years experience in the fields of
wealth management & capital markets.
Bram Weerts
Board Advisor
Based in Amsterdam (NL). Entrepreneur with a
strong background in digital transformation and
strategic consultancy. Worked with RWE, Dell &
Gartner. Co-Founder of Kea Company.
Shon Tran
Board Advisor, Industry and Investor Relations
Based in Houston (US). Venture and Angel
Investor, and global M&A activities. Advisor and
board member of multiple int. corporations. PhD
in Behavioral Economics
Stephan Horvath
Board Advisor, Strategy and Investor Relations
Based in Dubai (UAE). Partner at Burj Financial,
investment advisory firm. 20+ years C-level exp.
in consulting. Masters in Economics from
Technical University of Stuttgart (GER).
Konstantin Dimitrov
CTO, Enterprise Blockchain Solutions
Based in London (UK). Serial entrepreneur and
founder of DICE project. 20+ years experience
in IT and development incl. DLT. Masters in
Computer Science and Engineering.
Samuel Bretzfield
Board Advisor, Technology Development
Based in Los Angeles (US). CEO of bGlobal.
Technology entrepreneur and investor with over
20 years of leadership experience working with
global F500 enterprises.
Daniël de Blocq van Scheltinga
Board Advisor, Finance and Business Strategy
Based in Hong Kong (CH). Founder of
Polarwide., financial advisory. Vast experience in
corporate restructuring, finance and M&A.
Master of Law from Leiden University (NL).
Team & AdvisorsUSA to Asia, 300 Years of Experience in Financial Markets and Venture Building
Blockchain Adoption is HappeningYour Opportunity to Become an Early Adopter and Stay Ahead
Industrial and Commercial Bank of China filed patents using
Blockchain technology to verify digital certificates instead of a
trusted central authority
Facebook is developing a Cryptocurrency for WhatsApp transfers
Bank of America is working to automate the process of creating
letters of credit
Apple filed a patent for Blockchain technology to timestamp data
Royal Dutch Shell is working with BP to create an energy
commodities platform
Toyota Motor Corp is exploring how Blockchain could secure self-
driving cars
Samsung Electronics announced “Nexledger” platform for tracking
global supply chains
Oracle’s BaaS offerings are allowing businesses to make proof of
concepts (POCs) with DLTs
Who is Already Involved? Gartner‘s Hype Cycle for Emerging Technologies, 2018
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Goldman Sachs is reportedly setting up a cryptocurrency trading
desk in New York that will be running by the end of June 2018
Mining Giant BHP Billiton will use Blockchain to record the
movements of wellbore rock and fluid samples, and better secure
real-time data
Maersk partnered with Blockchain-Startup GuardTime, which
worked with Microsoft and EY, to launch a marine insurance
Blockchain platform
Swiss bank UBS is leading a pilot that aims to automate regulatory
requirments for the MiFID II/MiFIR rules through Blockchain
Walmart, Kroger, Nestle, and Unilever, partnered with IBM to use
Blockchain to improve food safety through enhanced supply chain
tracking
The UN’s Climate Change Coalition is researching how distributed
ledger technology (DLT) could improve its climate change initiatives
Alibaba’s ZhongAn is leveraging Blockchain to process and store
patient data in a secure manner for over 100 hospitals across China
Who is Already Involved? 52% Of S&P 500 Companies Have Disappeared In The Last 15 Years
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Everyone is a Tech CompanyBusinesses Need to Adopt the Latest Technology to Competetive
Brazil’s Ministry of Planning, Budget, and Management is piloting a
blockchain identity application using uPort, a self-sovereign ID
platform
Spanish bank Santander launched an app called One Pay FX that
uses distributed ledger technology to allow customers to send
international money
IBM is using the Stellar Blockchain protocol to help financial
institutions clear and settle international payments in seconds
Nasdaq and Citi are using blockchain technology to automate
payment processing
JPMorgan submitted a patent for applying distributed ledger
technology for settling transactions between banks
Amazon Web Services has partnered with Kaleido to offer a full-stack
blockchain enterprise platform on the cloud that integrates
blockchain services with AWS services
Baidu manages intellectual property rights of images on the
Blockchain
Who is Already Involved? 2016– 2018 YTD Number of Compromised and Breanched Data Records
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Everyone is a Tech CompanyBusinesses Need to Adopt the Latest Technology to Stay Safe
Google is developing a distributed ledger to allow third parties to
send and verify transactions, and plans to provide a full-stack
blockchain service for developers that companies can run on their
own servers
Tencent and Huawei are leading a blockchain consortium of over
100 different Chinese companies called Fisco, which is launching it’s
own blockchain that focuses on fast transactions while providing
“observatory” nodes for government regulators and auditors
Ant Financial, the parent company of Chinese payment service
Alipay, partnered with Standard Chartered, launched a blockchain-
based remittance service that enables real-time money transfer
between Hong Kong and the Philippines
Cisco is creating its own permissioned, enterprise blockchain
German insurance giant Allianz confirmed that it’s testing a token for
moving money between its global affiliates to mitigate currency
conversion costs and other inefficiencies between the units
Pfizer and Roche has participated in a Blockchain pilot to track who
touched what drug at what time
Who is Already Involved? Factory Of The Future
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Everyone is a Tech CompanyBusinesses Need to Adopt the Latest Technology to Stay Efficient
Blockchain-Technology Consulting
Blockchain for optimizing your Value Chain and
Transaction Security
Industrial Application of BlockchainBlockchain Disruption Across Industry Sectors
Financial institutions will have
enhanced customer satisfaction
due to the security and trustless
features of Blockchain
technology
Banks & Financial
Institutions
Clinical data across hospitals
and allied medical institutions
enable patients to control their
data and increase the quality of
care to patients
Healthcare
The Blockchain ensures that
the data of citizens are secure,
protected, and accurate to
maintain trust in the
government
Government
The Blockchain will reduce
fraud, increase operational
efficiency, and ensure faster
transactions for passengers and
other stakeholders
Travel & Transportation
The insurance industry will be
revolutionized due to the
incorruptible nature of the data,
which ensures transparency in
the system
Insurance
Blockchain allows innovative
mobility services, adding
traceability and secure financial
transactions
Supply Chain & Automotive
Media & Entertainment
An ecosystem of assurance is
built around digital content with
Blockchain’s immutable, secure
and trustless network
The retail segment is heavily
reliant on inventory control,
operations management, and
consumer satisfaction
Retail
Agriculture
Blockchain will provide
transparent tracking of
agricultural products from growth
to consumption to ensure food
authenticity 9
Automation
Third party eliminationSecure and shared
transaction ledger
Robustness
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Cost reduction Regulatory Coverage
Better Customer Experience and Reduction Cost
Why Blockchain for Your BusinessCreate Value-Chain Operational Efficiency
Moonwhale Blockchain ConsultingIdentify Opportunities and Gaps – Strategize - Development & Integration
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1. Identify 2. Strategize
3. Develop 4. Train
§ Create operational efficiencies through Blockchain applications
§ Determine industry- and sector-specific Blockchain use cases for your
business
§ Identifying legacy systems, security risks and recommendation for
complexity reduction
§ Identify existing and suitable Blockchain applications for implementation
§ Proof of concept services to showcase the business and technical viability
of a Blockchain application and its market potential
§ Customized recommendations on Distributed Ledger Technology (DLT) for
the entire Value Chain (loyalty & rewards systems, payment systems, data
storage and sharing solutions, supply chain, financial transactions and
insurance) and to optimize Security with Decentralized Business Networks
(data storage, data transfer, payment systems, communications)
§ Full cost-benefit analysis and SWOT analysis of Blockchain implementation
§ Training of employees handling and maintaining the new system structures
§ Training of customers and clients on new ways to interact and transact
accordingly to business optimizations implemented
§ Training all stakeholder on business improvements, change-management
§ Utilize or build permissioned private Blockchain protocols, applications and
platforms to optimize or replace legacy systems
§ Integrate DLT and Smart Contracts in existing infrastructure
§ Development of Token Ecosystem customized Cryptocurrency to launch
your customised crypto coin, e.g. customer loyalty & reward products
§ Design fully automated, decentralized and autonomous, self-governed and
self-executing business contracts and workflows
Security Token Offering (STO) Consulting
Financing your Business Expansion or New
Business Model through Tokenization
Security TokensTokenization Democratizes Capital Markets and Transforms Traditional Financing
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Security tokenization is projected to become a multi-trillion dollar industry
Commodities
Art & Collectables
Real Estate
Equity Shares
Debt Financing
Reserve Assets
$10tn+
Problems with Traditional Securities
§ Often requires larger investment amounts
§ Tied-up capital, especially in private placements like Venture Capital
§ High costs due to complex fee structures for issuers and buyers of securities
§ Access to significant funding only through institutional investors
Solutions through Security Tokenization
§ Allows fractional ownership, leading to smaller requirement of investment amounts
§ Tokens can be traded on secondary markets,
providing much better liquidity to investors
§ Low fee structures as regulatory compliance is
incorporated on the blockchain and allows for automated processes (e.g. dividend events)
§ Virtually everyone can participate, not limited to
institutional investors which makes it easier for companies to raise funds
Moonwhale STO & ICCO ConsultingSecurity Token Offering and Initial Convertible Coin Offering for Your Business Expansion
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Tokenization Fundraising
Business
ExpansionDevelopment
§ Options to consider: ICCO (Initial Convertible Note Offering), DSO/ STO
(Digital Securities Offering, Security Token Offering), IEO (Initial Exchange
Offering), TAO (Tokenized Asset Offering), ETO (Equity Token Offering),
§ Commodities, Equity, Debt Financing, Reserve Assets, Real Estate
possibility to tokenize, fractional sales to a broader investment audience
§ Fundraising through STO: We take you through the whole STO process –
from conceptualization of your token model to the fundraising event
§ STO allows for the tokenization of your company’s assets and equity. The
issuance of your company token to the public is a new financing method to
fuel the next growth stage of your business
§ Benefits of STOs are profit-sharing rights, tokens are more liquid than
privately held shares, fractional ownership makes it more affordable for
smaller investors, and ease of attracting a cross-boarder investor base
§ Creating collaterals incl. STO / ICCO token economics, whitepaper,
investor pitch deck
§ Building website, Smart contract development and connections with token
issuing platforms
§ Advise on legal framework and compliance incl. KYC, AML, SAFT
§ Fundraising and marketing plan execution
§ Opportunity for guidance to next round: IPO
§ Identify new business opportunities and revenue streams within your
organisation
§ Analysis if STO or ICCO is the right choice to finance your expansion
§ Strategy development for STO / ICCO and general integration of existing
Blockchain applications
§ Recommendation of token model and its features
§ Creation of the development proposal plan
Appendix
Contact, Partners and References
Contact & Partners Get in Touch
www.moonwhale.io/business-consulting
Our Partners
Venture Capital
Network
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Sweden – Social Crypto Trading
Germany – Solar Power
UK – Fundraising by Cryptomining
Estonia – Ecommerce
USA – Autonomous Company
Egypt – P2P Transportation
France – Food Delivery
Spain – GDPR Compliant ExchangeUK – Clinical Management
Korea – Credit Scoring
Austria – Freelance on the Blockchain
Ukraine – Sharing Economy
Singapore – AIO Wallet
ITALY – Smartwatch, crypto wallet, exchange Malta – Derivatives Crypto-Exchange
UK – Mapping the World
Germany – AI, Big-Data ‘Crypto Bloomberg’
Germany – IoT, Medical Blockchain
USA – Supply Chain
Reference - Blockchain Projects
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Estonia – Crypto platform
USA – Device filtering Ads, SecuritySwitzerland – Fitness App
France – Fund Management
MOONWHALE VENTURES
Blockchain Consulting for your Business