•Face to face interviews in-home. •Multi stage sampling method used.Fieldwork was conducted in October, 2012.
QUANTITATIVE
STATETOTAL NO INTERVIEWED
LAGOS
KANO
P. HARCOURT
ONITSHA
YOLA
CALABAR
BENIN
JOS
ABA
ILORIN
ABUJA
1200 interviews
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS PUNCH SUN VANGUARD
ILORIN PUNCH NATION TRIBUNE
BENIN VANGUARD PUNCH GUARDIAN
NORTH
KANO DAILY TRUST VANGUARD THIS DAY
YOLA VANGUARD PUNCH/NATION
ABUJA PUNCH THIS DAY SUN
JOS VANGUARD SUN NATION
SOUTH
P.H NATION SUN PUNCH
ONITSHA VANGUARD SUNDAILY
INDEPENDENT
CALABAR PUNCH VANGUARD SUN
ABA NATION SUN THIS DAY
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS MULTIVITE ASTYMIN CHEMIRON
ILORIN CYPRIGOL MIM ASTYMIN
BENIN CHEMIRON
NORTH
KANO ASTYMIN
YOLA - -
ABUJA ASTYMIN MULTIVITE MIM
JOS MULTIVITE ASTYMIN CHEMIRON
SOUTH
P.H MULTIVITE CHEMIRON CYPRIGOL
ONITSHA CHEMIRON
CALABAR BULLET
ABA CHEMIRON BULLET
Note: respondents in Yola did not know mention any brand
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS INDOMIE MIMEE HONEYWELL
ILORIN INDOMIECHICKI
CHICKEN CHERIE
BENIN INDOMIE DANGOTE
NORTH
KANO INDOMIE DANGOTE CHERRI
YOLA INDOMIE GOLDEN PENNY
ABUJA INDOMIE DANGOTEGOLDEN PENNY
JOS INDOMIEGOLDEN PENNY
SOUTH
P.H INDOMIE TOMMY DANGOTE
ONITSHA INDOMIE TOMMY CHERRI
CALABAR INDOMIE TOMMY DANGOTE
ABA INDOMIE DANGOTE TOMMY
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS COKE FANTA PEPSI
ILORIN COKE 7UP SPRITE
BENIN COKE PEPSI FANTA
NORTH
KANO COKE MIRINDA PEPSI
YOLA COKE PEPSI
ABUJA COKE FANTA FAYROUZ
JOS COKE SPRITE SCHWEPPES
SOUTH
P.H COKE PEPSI FANTA
ONITSHA COKE FANTA PEPSI
CALABAR SPRITE COKE FANTA
ABA COKE FANTA SPRITE
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS AIT STV TVC
ILORIN NTA CHANNELS AIT
BENIN STV AIT NTA
NORTH
KANO NTA AIT
YOLA GOTEL NTA
ABUJA AIT NTA CHANNELS
JOS NTA STV AIT
SOUTH
P.H NTA STV AIT
ONITSHA NTA ABS AIT
CALABAR CRBC NTA AIT
ABA NTA ABIA TV BCA TV
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS DSTV STARTIMES HITV
ILORINDSTV
MYTV STARTIMES
BENIN DSTV STARTIMES MYTV
NORTH
KANO DSTV
YOLA DSTV
ABUJA DSTV
JOS DSTV STARTIMES MYTV
SOUTH
P.H DSTV MYTV STARTIMES
ONITSHA DSTV STARTIMES
CALABAR DSTV HITV STARTIMES
ABA DSTV HITV
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS KNORR MAGGI
ILORIN MAGGI KNORR AJINOMOTO
BENIN KNORR MAGGI ROYCO
NORTH
KANO ONGA MAGGI KNORR
YOLA MAGGI
ABUJA MAGGI KNORR ROYCO
JOS ROYCO MAGGI KNORR
SOUTH
P.H MAGGI KNORR ONGA
ONITSHA MAGGI KNORR ONGA
CALABAR ONGA MAGGI KNORR
ABA MAGGI/KNORR ONGA
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS GUINNESS LEGEND TURBOKING
ILORINGUINNESS
LEGEND WILFORT
BENIN GUINNESS LEGEND
NORTH
KANO GUINNESS
YOLA GUINNESS LEGEND
ABUJA GUINNESS LEGEND
JOS GUINNESS LEGEND WILFORT
SOUTH
P.H GUINNESS LEGEND TURBOKING
ONITSHA GUINNESS LEGEND TURBOKING
CALABAR GUINNESS LEGEND TURBOKING
ABA GUINNESS TURBOKING LEGEND
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS DANGOTE ELEPHANT
ILORIN DANGOTE ELEPHANT PORTLAND
BENIN DANGOTE ELEPHANT BURHAM
NORTH
KANO DANGOTE ASHAKA BUA
YOLA ASHAKA DANGOTE PORTLAND
ABUJA DANGOTE ELEPHANT BURHAM
JOS DANGOTE ASHAKA BUA
SOUTH
P.H DANGOTE UNICEM EAGLE
ONITSHA BURHAM DANGOTE IBETO
CALABAR UNICEM DANGOTE PORTLAND
ABA UNICEM DANGOTE PORTLAND
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS PEAK DANO HOLLANDIA
ILORIN PEAK 3CROWN COAST
BENIN PEAK COWBEL 3CROWN
NORTH
KANO PEAK 3CROWN LUNA
YOLA PEAK COWBEL
ABUJA PEAK COWBEL 3CROWN
JOS PEAK
SOUTH
P.H PEAK COWBEL LOYA
ONITSHA PEAK JAGO LUNA
CALABAR PEAK 3CROWN COWBEL
ABA PEAK
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS EVA CASCADE RAGOLIS
ILORIN EVA VISTERI COSSY
BENIN EVA
NORTH
KANO FARO SWAN
YOLA FARO
ABUJA EVA SWAN NESTLE
JOS SWAN EVA
SOUTH
P.H EVA RAGOLIS COSSY
ONITSHA SWAN EVA AQUAFINA
CALABAR EVA SWAN RAGOLIS
ABA EVA SPRING RAGOLIS
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS FIRST BANK GTB ZENITH
ILORIN GTB FIRST BANK ACCESS
BENIN FIRST BANK UBA ECO BANK
NORTH
KANO FIRST BANK GTB ECO BANK
YOLA GTB FIRST BANK UBA
ABUJA ZENITH GTB UBA
JOS FIRST BANKDIAMOND
BANK GTB
SOUTH
P.H UBA FIRST BANK UNION BANK
ONITSHA GTB FIRST BANK UBA
CALABAR FIRST BANK ECO BANK GTB
ABA FIRST BANK ACCESS UNION BANK
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS TOYOTA HONDA BENZ/NISSAN
ILORIN TOYOTA HONDA BENZ/NISSAN
BENIN TOYOTA BENZ HONDA
NORTH
KANO HONDA TOYOTA BENZ
YOLA TOYOTA HONDA BENZ
ABUJA TOYOTA HONDA PEUGEOT
JOS TOYOTA HONDA PEUGEOT
SOUTH
P.H TOYOTA HONDA BENZ
ONITSHA TOYOTA HONDA FORD
CALABAR TOYOTA HONDA NISSAN
ABA TOYOTA HONDA BENZ
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS MILO BOURNVITA OVALTINE
ILORIN BOURNVITA MILO OVALTINE
BENIN BOURNVITA MILO OVALTINE
NORTH
KANO MILO BOURNVITA OVALTINE
YOLA MILO BOURNVITA OVALTINE
ABUJA MILO BOURNVITA OVALTINE
JOS BOURNVITA MILO OVALTINE
SOUTH
P.H MILO BOURNVITA OVALTINE
ONITSHA MILO BOURNVITA OVALTINE
CALABAR MILO BOURNVITA OVALTINE
ABA MILO OVALTINE BOURNVITA
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS OMO ARIEL KLIN
ILORIN OMO ARIEL KLIN
BENIN OMO ARIEL KLIN
NORTH
KANO KLIN ARIEL OMO
YOLA ARIEL OMO
ABUJA ARIEL OMO KLIN
JOS OMO KLIN ARIEL
SOUTH
P.H OMO KLIN ARIEL
ONITSHA OMO KLIN ARIEL
CALABAR ARIEL KLIN OMO
ABA OMO ARIEL KLIN
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS MR. BIGG'S TFC TANTALIZER
ILORIN MR. BIGG'S TANTALIZER ROYALS
BENIN MR. BIGG'S
NORTH
KANO AL-AMIR UMMIR MR. BIGG'S
YOLA MR. BIGG'S TASTY MEN OASIS
ABUJA MR. BIGG'S TANTALIZER
JOS MR. BIGG'S JUICY GRIL
SOUTH
P.H GENESIS MR. BIGG'S TANTALIZER
ONITSHA MR. BIGG'S CRUNCHIES TANTALIZER
CALABAR MR. BIGG'S CRUNCHIES
ABA MR. BIGG'S CRUNCHIES
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS 5ALIVE CHIVITA FUNMAN
ILORIN 5ALIVE CHIVITA DANSA
BENIN 5ALIVE CHIVITA FUNMAN
NORTH
KANO5ALIVE/CHIVIT
A CHIVITA LACASERA
YOLA CHIVITA FARO LACASERA
ABUJA 5ALIVE CHIVITA DANSA
JOS CHIVITA 5ALIVE RIBENA
SOUTH
P.H 5ALIVE CHIVITA DANSA
ONITSHA 5ALIVE CHIVITA FUNMAN
CALABAR 5ALIVE CHIVITA
ABA 5ALIVE CHIVITA
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS NOKIA B/BERRY SONY ERIKSON
ILORIN NOKIA SAMSUNG TECHNO
BENIN NOKIA SAMSUNG B/BERRY
NORTH
KANO NOKIASAMSUNG/BBE
RRY LG
YOLA NOKIA SAMSUNG
ABUJA NOKIA B/BERRY SAMSUNG
JOS NOKIA SAMSUNG
SOUTH
P.H B/BERRY SAMSUNG
ONITSHA NOKIA SAMSUNG
SONY ERIKSON/TECH
NO
CALABAR NOKIA SAMSUNG
ABA NOKIA SAMSUNG TECHNO
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS MTN AIRTEL ETISALAT
ILORIN MTN GLO AIRTEL
BENIN MTN GLO ETISALAT
NORTH
KANO MTN ETISALAT GLO/AIRTEL
YOLA MTN GLO AIRTEL
ABUJA MTN ETISALAT GLO
JOS MTN ETISALAT GLO
SOUTH
P.H MTN ETISALAT AIRTEL
ONITSHA MTN AIRTEL ETISALAT
CALABAR MTN GLO ETISALAT
ABA MTN GLO AIRTEL
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS DELTA PREMIER LUX
ILORIN DELTA LUX DETTOL
BENIN DETTOL LUX PREMIER
NORTH
KANO DETTOL DUDU OSUN SEPTOLYOLA DETTOL DELTA -
ABUJA DETTOL DELTA PREMIER
JOS DETTOL EVA LUX
SOUTH
P.H EVA DELTA PREMIER
ONITSHA DELTA DETTOL -
CALABAR EVA PREMIER DETTOL
ABA PREMIER DETTOL TURA
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS MOUKA VITA VONO
ILORIN UNIFOAM MOUKA VITA
BENIN MOUKA VITA
NORTH
KANO UNIFOAM VITA
YOLA VITA MOUKA
ABUJA VITA MOUKA UNIFOM
JOS VITA MOUKA
SOUTH
P.H VITA MOUKA
ONITSHA MOUKA VITA VONO
CALABAR VITA MOUKA
ABA VITA MOUKA
MARKETING REGION
CITIES IST 2ND 3RD
WESTLAGOS AMSTEL MALTA GUINNESS MALTINA
ILORIN MALTINA MALTA GUINNESS HI-MALT/AMSTEL
BENIN MALTA GUINNESS AMSTEL MALTINA
NORTH
KANO MALTINA MALTA GUINNESS AMSTEL
YOLA MALTINA MALTA GUINNESS
AMSTEL
ABUJA AMSTEL MALTA GUINNESS MALTINA
JOS MALTINA MALTA GUINNESS AMSTEL
SOUTHP.H MALTA GUINNESS MALTINA AMSTEL
ONITSHA AMSTEL MALTINA MALTA GUINNESS
CALABAR MALTA GUINNESS AMSTEL HI-MALT
ABA MALTINA MALTA GUINNESS AMSTEL
MARKETING REGION
CITIESLager beer
IST 2ND 3RD
WEST
LAGOS STAR GULDER HARP
ILORIN STAR TROPHY GULDER
BENIN STAR GULDER HARP
NORTH
KANO STAR GULDER HEINEKEN
YOLA STAR HARP GULDER
ABUJA STAR GULDER/HARP HEINEKEN
JOS STAR HARP HEINEKEN
SOUTH
P.H STAR GULDER HEINEKEN
ONITSHA STAR GULDER 3’3
CALABAR STAR GULDER HARP
ABA STAR GULDER HARP
MARKETING REGION
CITIES IST 2ND 3RD
WEST
LAGOS RAYPOWER WAZOBIA RHYTHM
ILORIN HARMONYRADIO KWARA RAYPOWER
BENIN RAYPOWER RHYTHM
NORTH
KANO WAZOBIA BBCRADIO NIGERIA
YOLA GOTEL RADIO NIGERIA
BBC
ABUJA RAYPOWER WAZOBIA CAPITAL FM
JOS RHYTHM RAYPOWER -
SOUTH
P.H BBC WAZOBIA HOT FM
ONITSHA HOT FM RHYTHM WAZOBIA
CALABAR CRBC AKBC BBC
ABA COOL FM BBC CRBC