Mother’s Day in numbers
$15.63 Billion spent in 2011 in the U.S.
4th largest revenue generating holiday
Top gift trends are: Flowers; treat mom to a special meal; day spa experience
MOM, you are my
STAR
BY ELLEN MASON & KARINA MENDOZA
MO THE R ’ S DAY CE LE B RAT IO N
DE L MA R FA IRGROUN DS
M AY 1 2 T H 2 0 1 3M AY 1 1 T H 2 0 1 4M AY 1 0 T H 2 0 1 5
Venues Bing Crosby hall Lunch area Kid zone
Wyland centerDay SpaLounge
Bing Crosby HallRed Carpet Entrance
Lunch Area
Photo Booth Area
Green Screen Booth
KID ZONEInflatable Bouncers & Sliders
Arcade Games
Children’s favorite food stands
Children Security Picture Registration with ipad app parent and child first/last name parent driver’s license contact phone number for text messages
Wristband with matching stub parent must present it to pick up his or her kid
Licensed, insured and bondedchild care personnel in the kid zone
Always a Lady’s Choice
Spa Treatments include:
Makeup
Shiatsu Facial
Manicure /pedicure
Hair styling
Lounge Area
GUEST SAFETY FIRSTSweet Ending
Shuttle Services to Hotels & Airports
Target Market
Families with children between 6 - 12 years old
Household income above $100,000/ year
California, Arizona & Nevada residents
Promotion
Brochures and pamphlets
Social media network accounts: Facebook and twitter
“Mom, you are my star” website will include but not be limited to: Event info/contact Printable maps (directions) Registration Links to hotels and restaurants Ticket purchase at $150 adult and $75
child (up to 12 years of age) Promo codes also available
San Diego Welcomes BackDriving the Drive Market
Accommodation discounts
Free upgrade for prepaid rooms with redeemable promo code
*with participants hotels
Complimentary kids meal with one adult purchase
*with “Mom, your are my star” promo code at participant restaurants
Free admission to san Diego attractions (e.g. SeaWorld, zoo, museums) with
*special promo code
Newsletter from sandiego.org (Convis) with all upcoming events and special
deals links
*Special code: one per purchased “mom, you are my star” ticket