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Company
LOGO
mothErs lovE Co., ltDFinal presentation
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Contents
Introduction & company overview1
Production department report2
Marketing department report3
Finance department report4
Dilemma report & Conclusion5
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Final result
Objective Actual Status
Sales Increase 8% peryear
Year 1: $3,215,400Year 2: $5,999,400
Year 3: $7,818,050
Market share 25% 20%
Quality Increase orremain constant
Increase steadythrough 12quarters
Net income $651,887 at theend of year 3
$751,110 at theend of year 3
Rank Top 3 Top 1
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Production department
Product description
Objective & KPIs
Quality
Unit produced & plan capacity
HR investment & productivity
1
2
3
4
5
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Product Description
Baby Cloth
Material: cotton, jeans, silk
Design: follow the fashion trend and diverse in two seasons,sunny and rainy
Unique Feature: printed T-shirt design (go direct or online) Other service: A-Z service
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Product Description
Baby Toy
Imitational Toy
Jigsaw Puzzle
Technique Toy
Exercise Toy
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Objectives and KPIs
Increase quality of both products rapidly
Avoiding overtime workers
Prevent form over plant capacity
HR development and Productivity above the average industry
Quality higher than average industry
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Quality
Cloth - Quality
Actual Quality
Indusry Quality
Plan Quality
Achieved
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Quality
Toy - Quality
Actual Quality
Indusry Quality
Plan Quality
Achieved
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Unit Produced & Plant Capacity
Plant Capacity
Unit Produced
Plant Capacity(100%)
Plant Capacity(120%)
Achieved
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HR Development and Productivity
HR Development
Plan
Actual
Industry
Achieved
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HR Development and Productivity
Productivity
Pro.1
Industry Productivity (Pro.1)
Pro.2
Industry Productivity (Pro.2)
Achieved
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Recommendation
Plan to improve the quality of product
Invest more money in HR Development
Send employees to training program
Hire professional staffs an workers
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Marketing department
Market share
Advertising
Price & sale
Objective & KPIs
4
3
2
1
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objECtivE & kPis
Increase 2% sale per quarter
Reach the top 3 in Baby product industry
Achieve 25% market share after 12 quarters
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Sale
Achieved
GoalIncrease 8% sale annually
Cloth - sale
Forecast Actual Toy - sale
Forecast Actual
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Price
Cloth - Price
Mother's love IndustryToy - Price
Mother's love Industry
Achieve
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Advertising
Cloth ads
TV
Newspaper Ads
Magazine Ads
Toy ads
Magazine Ads
Newspaper Ads
TV
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Market share
Mother's Love20%
Bambi15%
Baby Genius14%
Baby Care14%
Rosy Smile15%
Ha Ha He He11%
Baby Smile11%
Market share Highest
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Recommendation
Corporate with other companies in buymarket research cut down the cost andknow clear about others companys
decisions Launching direct marketing
- Direct mail
- Catalogue marketing- Online marketing
- Telemarketing
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Finance department
KPI &objective
Net income
Ratio
Dilemma
Recommendation
Future plan
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KPIs & Objective
NetIncome
Increases by 2.05 times from quarter 5 to quarter 8
ROA
Be at least at 6% by the end of year two.
Gross
ProfitMargin
Grows by 30% per year
CurrentRatio
Decreases to 1.73 by the end of the first year
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Net income
-1600000
-1400000-1200000
-1000000
-800000
-600000
-400000-200000
0
200000
400000
600000
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12
Mother's love
Industry
Achieved
Net income grows by 2.05 times from quarter 5 to quarter 8
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ROA analysis
ROA
Actual Industry average
ROA will be at least 6% by the end of the second year!!!
Achieved
Overall, our ROA is higher than the
industry average
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Current Ratio Analysis
Current ratio
Forecast
Do not investexcess cash
BorrowMortgage
instead of Shortterm loan
High current ratio
Current ratio decreases to 1.73 by the end of the 1st year
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Gross Profit
Gross Profit Margin increase by 30% per year
Gross Profit Margin
Mother's love Industry average
Frequency
Gross profit
Histogram of Gross Profit Margin
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Dilemma
In quarter 8
Situation: drunkworker
Option selected: 3
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Pros
Option 3: Institute a company-wide Chemical Abuse Awareness program
Improve the productivity
Highlight employees awareness A warning to employees
Cons
High cost: $24,000 Lack of experience
Unfair to non-drunk workers
Dilemma
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Recommendation
Noemergency
loans
Do not holdtoo much
excess cash
To produce
most desiredproductquantity
(allocated
efficiency):Price =Marginal cost
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Future plan
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FuturePlan
Short - term plan (Year 4)
We plan to increase the quality at least 20.0 at the end of 4th year for bothproducts
Productivity will raise to 520 for product 1 (now 426)
Productivity will raise to 650 for product 2 (now 518)
HR Development cost 50,000$ for every quarter of this year
Unit product double from 3rd year
Long-term plan (After Year 4)
Increase the quality of both products at least 20% each years
Plan to produce stationary for children such as pencil, pen, rubber
Other children accessories such as shoes, glasses, hats and jewelries
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FuturePlan
Shoes:
Jewelry:
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Short term plan
Glasses:
Hats:
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Future plan
Reach30% market
Share(22.4%)
Increase15%
Net profit
Remain theLeader
position
Short - term plan (Year 4)
Long - term plan (Year 4)
Expand businessThroughout
Asia
New productChildrenstoothbrush
Leader in VN-- Top 5 in Asia
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About Us
When women have children, children are their love
SO
They give children the best
Our CompanyIntelligenceDynamicEfficiencyAccuracyLeadershipWe Provide the bestSoIf you have baby,you have our products
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Company
LOGO