P E R F O R M A N C E M E D I A K I T
MOTORTRENDGROUP
MotorTrend Group is the largest automotive media company
in the world. Comprised of iconic brands, MotorTrend Group
has remained ahead of the automotive world and developed the
single most relevant resource for any auto enthusiast and in-
market shopper. It is also the only linear television network and
subscription video on-demand platform dedicated entirely to
automotive content.
PERFORMANCE GROUP MEDIA KIT
2 0 2 0
2 B + M O N T H L Y V I E W S
P A G E 0 3M O T O R T R E N D G R O U P . C O MP A G E 0 2 P E R F O R M A N C E G R O U P M E D I A K I T
M A L E : 9 5 %
A V E R A G E H H I : 7 9 K
A V E R A G E A G E : 3 2
A U D I E N C E
P A G E 0 5M O T O R T R E N D G R O U P . C O MP A G E 0 4 G R O U P A U D I E N C E O V E R V I E W
MotorTrend Group owned and operated sites empower our
audiences through unparalleled expertise, information, and
reviews. We’ve built a premium, safe environment for a qualified
audience of enthusiasts that take action. In fact, research shows
our audience has 5X higher CTR than Google benchmarks when
data targeting is applied.
THE FASTEST SITES
ON THE WEB
D I G I T A L
3 . 2 M I L L I O N + U N I Q U E S
P A G E 0 7M O T O R T R E N D G R O U P . C O MP A G E 0 6 D I G I T A L O V E R V I E W
As the leading authority in automotive
news, our brand engages in a two-way
conversation with a community that
delivers the most trusted information
to our communities. We are experts in
targeting and amplification, and our
data-driven solutions can be activated
anywhere across and beyond the MTG
automotive ecosystem.
AMPLIFY
ENGAGEMENTS O C I A L
7 3 M M + F O L L O W E R S
P A G E 0 9M O T O R T R E N D G R O U P . C O MP A G E 0 8 S O C I A L M E D I A O V E R V I E W
Uniquely positioned at the intersection of information and
inspiration, MotorTrend TV is the single most relevant resource
for automotive superfans. Offering cross-platform distribution
of the most authentic automotive programming on the planet,
MotorTrend is the highest-ranked cable network on engagement
with advertising, and the MT GO app allows cable subscribers to
tune-in all day, every day, everywhere.
MOTORTRENDTELEVISION
L I N E A R
7 3 . 5 M M H O U S E H O L D S
P A G E 1 1M O T O R T R E N D G R O U P . C O MP A G E 1 0 L I N E A R T E L E V I S I O N O V E R V I E W
With more than 500,000 subscribers, we have the world’s
only streaming video-on-demand service dedicated entirely
to automotive content. It is a one-stop shop for the greatest
selection of original automotive shows, live motorsports
coverage, and complete libraries of your favorite MotorTrend
TV series.
STREAMING
VIDEO-ON-DEMAND
S V O D
5 0 0 K + S U B S C R I B E R S
P A G E 1 3M O T O R T R E N D G R O U P . C O MP A G E 1 2 S T R E A M I N G V I D E O O V E R V I E W
3 5 S H O W S
P R E S E N T I N G S P O N S O R S H I P
E P I S O D E I N T E G R A T I O N
O R G A N I C P L A C E M E N T
P R O D U C T U S A G E
S E G M E N T S P O N S O R
O R I G I N A L P R O G R A M M I N G
P A G E 1 5M O T O R T R E N D G R O U P . C O MP A G E 1 4 O R I G I N A L P R O G R A M M I N G O V E R V I E W
All Girls Garage taps into the expertise of three women working
behind the gears at an automotive shop. These women approach
complex projects that rival those undertaken by their male
counterparts in order to prove that they have what it takes to
run a female-dominated car shop.
ALL GIRLS GARAGE
N E W S H O W
P R E M I E R E A P R I L ( S V O D )
A P R I L 1 8 T H ( L I N E A R )
1 6 E P I S O D E S / 3 0 M I N S
P A G E 1 7M O T O R T R E N D G R O U P . C O MP A G E 1 6 N E W S H O W O V E R V I E W
SEAMLESS
INTEGRATIONS
Bespoke series, vehicle first looks, event
coverage, walk-arounds, unveilings, and
everything in between. Our branded
content capabilities are best-in-class.
With a singular vision and multiple outlets,
we create millions of engagements with
a qualified audience of auto enthusiasts
and influencers.
1 0 0 + I N D U S T R Y A W A R D S
B R A N D E D C O N T E N T
P A G E 1 9M O T O R T R E N D G R O U P . C O MP A G E 1 8 B R A N D E D C O N T E N T O V E R V I E W
The MotorTrend YouTube channel comprises one of the
largest automotive channels in the world. With over 6.4 million
subscribers, our viewership constitutes the most authoritative
community in the automotive industry. Don’t forget to like,
comment, and subscribe.
WELCOME BACKTO THE CHANNEL
Y O U T U B E
6 . 4 8 M I L L I O N S U B S
P A G E 2 1M O T O R T R E N D G R O U P . C O MP A G E 2 0 Y O U T U B E C H A N N E L O V E R V I E W
MotorTrend Group owns and operates 45+ highly
anticipated events, which provide exhibitors
and sponsors the opportunity to engage with
an influential enthusiast audience of more than
1.5 Million annually through immersive live
event activations. In addition, we provide media
exposure, industry networking, and experiential
marketing opportunities to our exhibitors.
E V E N T S
P A G E 2 3M O T O R T R E N D G R O U P . C O MP A G E 2 2 E X P E R I E N T I A L O V E R V I E W
At MotorTrend Studio, we’ve created a unique hybrid content
creation model designed to meet the everchanging relationships
between brands and their consumers. We accomplish this through
a unified team of creatives, producers, directors, strategists,
editors, and mechanics living under one roof, creating content
across multiple disciplines and platforms. This foundational
belief insures conceptual continuity, fiscal economies of scale,
and authentic connectivity to the most influential automotive
consumers in the world.
SINGULAR VISION
MULTIPLE OUTLETS
S T U D I O
P R E M I U M C O N T E N T S T U D I O
P A G E 2 5M O T O R T R E N D G R O U P . C O MP A G E 2 4 M O T O R T R E N D S T U D I O O V E R V I E W
MotorTrend Magazine is world-famous. As an institution in the
automotive industry, we have been delivering premium content,
in depth analysis, and culturally relevant material since 1949.
We celebrate our heritage, while boldly looking to the future —
reimagining motor entertainment for a broader, more diverse
audience.
OVER 70 YEARS OFEXPERIENCE
P R I N T
1 . 5 + M I L L I O N S U B S
P A G E 2 7M O T O R T R E N D G R O U P . C O MP A G E 2 6 P R I N T M A G A Z I N E O V E R V I E W
T H A N K Y O U
P A G E 2 9P A G E 2 8 M E D I A K I T @ M O T O R T R E N D G R O U P . C O M