No company is safe online, and there are no guarantees in content publishing. Should this stop you from being online? No. But it should prompt you to have sound digital policy.
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Digital policies
Example policy Company X shall keep all corporate and marke5ng data stored within na5onal jurisdic5ons, and the company shall prohibit data from traveling through the territory or infrastructure of countries other than the na5on in which the designated website is hosted.
[Digital policies] High level statements of beliefs, goals, and objec5ves in order to comply with laws, manage risk, or drive compe55ve advantage.
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Policy steward characteris5cs
• Understands and can apply laws and regula5on related to digital to the organiza5on • Understands and can interpret laws and regula5on for the organiza5on’s market segment • Understands high-‐level organiza5onal objec5ves • Can act as an objec5ve mediator between various organiza5onal stakeholders with varied interests and objec5ves
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Policy steward responsibili5es
• Ensure that the organiza5on establishes and maintains a full set of relevant policy • Effec5vely disseminate policy to appropriate stakeholders • Ra5onalize corporate policy and digital policy • Monitor shiZs in the digital space and other ver5cally-‐specific policy and compliance concerns that may impact organiza5onal digital policy
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• Accessibility • Branding • Children’s Online Protec5on • Content Localiza5on • Data Breach • Data Localiza5on • Domain Names
• Language and Localiza5on • Hyperlinks and Hyperlinking • Intellectual Property/Copyrights • Privacy & PII • Security (including Cloud) • Social Media • Digital Records Management
Sample digital policies
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Policy author characteris5cs
• Understands digital and can envision and ar5culate the tac5cal and organiza5onal implica5ons inherent in implemen5ng certain func5onality • Can speak of digital in “plain language” • Understands the high-‐level implica5ons of certain tac5cal digital development choices
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Policy author responsibili5es
• Speculate on and interpret the impact of digital ac5vi5es on the organiza5on • Conceive of an appropriate organiza5onal posi5on on a par5cular policy topic • DraZ and maintain digital policy
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