7/27/2019 Movotek prepaid airtime service for Nigeria Market.pdf
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WELCOME
Movotek Innovations Limited. Website: www.movotek.com Email: [email protected] 1
Movotek Innovations Limited is a creative and promising Hong Kong-based startup
dedicated to providing a variety of electronic payment turnkey solutions.
Prepaid Airtime Voucher Distribution Solution Provider
Prepaid Service in Nigeria
http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/mailto:[email protected]://www.movotek.com/7/27/2019 Movotek prepaid airtime service for Nigeria Market.pdf
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2
Prepaid Service in Nigeria
POS Terminal
Cell Phone
Bluetooth PrinterAndroid Tablet
Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/products/pos-terminal-mil300/http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/products/pos-terminal-mil300/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/7/27/2019 Movotek prepaid airtime service for Nigeria Market.pdf
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Trends | Rising African Consumer
Brand conscious
Price sensitive...extremely
Not loyalswitches quickly
Love promotions and giveawaysIncreasingly connected...cellular & Internet
Increasingly urbanMoreeducated and aware, some with international qualifications
Very entrepreneurial
Morediscretionary spending power but selective
Most are young (below the age of 35)
Most are young (below the age of 35)
Increasingly speak and read Englishfinancial services
3Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/7/27/2019 Movotek prepaid airtime service for Nigeria Market.pdf
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4
The Prepaid Airtime Distribution Channels in Abuja
Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://www.movotek.com/mailto:[email protected]://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/7/27/2019 Movotek prepaid airtime service for Nigeria Market.pdf
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Context | Snapshot of Nigeria
Population (millions): 151.3 (largest in Africa)
GNI per capita ($): 1,160
GDP ($ billions): 212.1
GDP growth (%): 5.3
South Africasand NigeriasGDP in
norminal prices comprises over 50% of SSAsGDP
5
Source: World Bank African Development Indicators 2010
Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
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Context| Banking Profile of Nigerian Adults
Bankpenetration is relatively low
85% of adult females are unbanked21%Currently
Banked
86% of rural population are currently unbanked
Only 21% of the adult population has a bank
account, which is equivalent to 22 million people
74% of the adult population have never been banke
d, which is equivalent to approximately 64 million
About 4 million other adults are previously banked,
in other words, have left the banking system
6
Source: Enhancing Financial Innovation and Access
Banked definition: currently have any of these:
ATM card, debit card, value card, credit card, savings
account, current account, fixed deposit account, m
ortgage loan, overdraft, Islamic loan or Islamic finan
cing investment.
Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/7/27/2019 Movotek prepaid airtime service for Nigeria Market.pdf
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Context| Why the unbanked are unbanked!
Traditional commercial banking as we know it is operated on highmargin low volumecommercial template
There is a disconnect between classic banks and lower income customers.
Bottom of the Pyramid customers do not want the services offered by banks. and typical
ly do not buy the services offered by the existing banks while banks presume that they ar
e not very profitable to service
Thedocumentation hurdles set by regulators and the banks are typically too high for cu
stomers at the bottom of the pyramid to scale;
Lackof complex systems to handle high volumes of transactions (with very high levels o
f availability) and bespoke business processes which are uncommon to traditional banki
ng principles
Inadequate financial services infrastructure and limited customer touch points
7Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/7/27/2019 Movotek prepaid airtime service for Nigeria Market.pdf
8/18
Context | Telecoms in Nigeria
Total connections 2010 forecast 88,267million
% Growth in total connections p.a. 20.68%
Prepaid as % of total connections 98% plus
Market penetration 57.3%
Prepaid ARPU (USD/month) 8to 14
8
Source: BMIT
Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/7/27/2019 Movotek prepaid airtime service for Nigeria Market.pdf
9/18
Context | Active GSM lines in Nigeria
Total active lines(GSM+CDMA+fixedlines): 80.69
9Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/7/27/2019 Movotek prepaid airtime service for Nigeria Market.pdf
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Movotek Overview Movotek Innovations Limited is a creative and promising Hong Kong-based startup
dedicated to providing a variety of electronic payment turnkey solutions.
Being a pioneering player in transaction processing and enterprise-wide systemsintegration, we have manufacturing sector situated in mainland China whichcontributes competitive price, high quality and satisfying after-sales services to ourHong Kong headquarters.
Our services but not limited to, consist of Electronic Voucher Distribution, PrepaidAirtime Distribution, mobile top-up, mobile recharge, ePayments (bill payment, utilitypayment), lottery/gaming/betting, loyalty programs, money transfer/mobile money,etc.
Not only do we provide broad range of electronic payment services, Movotek meets
customers demands with excellent cost performance products such as POS (Point ofSale) terminals, thermal printers/paper, iPad, iPhone, Android tablets and so forth.
Movotek always carries the mission of optimizing user experience and enhancingcustomer satisfaction. We sincerely look forward to serving our valuable customerswith cutting-edge technologies and concepts.
10Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
Movotek Innovations Limited Keywords:
Electronic Voucher Distribution, Electronic Voucher Distribution System, Prepaid airtime,
E-Voucher, e-top up system, mobile recharge system, voucher top up, prepaid top up,
top up recharge, prepaid card system, mobile recharge system, airtime top up
software, POS Mobile Money Transfer, Mobile top up, Mobile Recharge, Prepaid airtime
Voucher Distribution, Loyalty Programs, POS Bill Payment, POS Terminal, POS Printer,
POS Machine.
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next steps
Expand existing footprint by growing the distribution of virtual, prepaid products, in partnership with
Nigerian network operators and utility providers.
11Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
http://movotek.com/http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/http://movotek.com/http://movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/7/27/2019 Movotek prepaid airtime service for Nigeria Market.pdf
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Key focus areas
12Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/7/27/2019 Movotek prepaid airtime service for Nigeria Market.pdf
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Products and Services
Secure POS Solution Electricity
Airtime
Bus Tickets
DSTV Internet
Virtual money
Water
13Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/7/27/2019 Movotek prepaid airtime service for Nigeria Market.pdf
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Secure POS MPaymentsolution User friendly
Manual and automated ordering menus
Excellent shift and stock controls
High margins
Multiple levels of security access, sales analysis and reporting functionality
Multiple different POS terminal devices can incorporated our software and be integrated to our system
14Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
Automated reporting systems
Webinterfacefor management report Not limited to high turnover stores
Efficient and secure transaction proces
sing
http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/7/27/2019 Movotek prepaid airtime service for Nigeria Market.pdf
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Movotek Prepaid AirtimeDistribution Solution
Print and vend airtime...Anywhere, Anytime
Light and compact
Display sold PIN either:
Onthe mobile unit
Print on thermal printer
SMSto client
No stock kept on mobile unit
Sell all denominations of all networks
Canutilize the mobile unit for normal
calls and SMS
15Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
k
http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://www.movotek.com/mailto:[email protected]://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/mailto:[email protected]://www.movotek.com/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/http://movotek.com/solutions/prepaid-airtime-voucher-distribution/7/27/2019 Movotek prepaid airtime service for Nigeria Market.pdf
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Movotek Airtime Top Up
16
Virtual Warehouse
Selected Super
Dealer Networks
Selected dealer
networks or vendors
End
User
Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
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POS strategy In assigning projected figures to the various regions, we considered the
following parameters holistically: Network availability: the number of networks present have a direct effect on
recharge sales
Population: the number of people within this region as well as the area
Economic viability: this considers the availability of businesses, education,
institutions and places of considerable availability in the area
17Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
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Contact USMovotek Innovations Limited
Suite 4, Level 7, Bright Way Tower, Mong Kok Road, Hong KongTel:+86 187 1839 0486
Fax:+852 3590 2333
Email:[email protected]
Web: www.movotek.com
18
https://twitter.com/Movotek
http://movotek.tumblr.com/
18Movotek Innovations Limited. Website: www.movotek.com Email: [email protected]
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