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LAVA
International Ltd
BY GROUP 1
ABHIRAM RAMCHANDRAN (150103010
A!"HA#A DI!"HI# (150101010
BHUVAN #HA!UR (15010$031
!UNDAN !UMAR (1501030%&
PIYU"H VA#" (1501010%3"IDDHA#R#H !ANOI (1501031'1
"#U#I RLAN (15010$0)'
#ANU"HR "AR!AR (1501031)$
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ABOU# LAVA
*ta+li*,ed in $003a* Pa-etelCo../ni-ation*
o/ndedin $00)a* Laa
International Ltd2
M/ltiBrand
"trate4
La/n-,ed6OLO in
$01$
La/n-,ed7r*t
8indo9*".art:,o
ne Iri*8in 1 in
$01&
Ca:t/red
%2$;.ar
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Prod/-t LineSMARTPHONES FEATURE
PHONESTABLETS ANDACCESSORIES
Late*t ".art:,one*=• Pi>el "erie*• Iri* 65 &G• Iri* 61 "el7e•
lair "erie*• Iri* /el "erie*
".art:,one* Under10!=• Iri* 61 "el7e•
lair ?1• Iri* 6%• Iri* Al@a
".art:,one* Under5!=•
lair $• Iri* Ato.$
!!# Uno Pl/*!!# UltraBond
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INDU"#RY OVRVI8
10 .illion /*er*and 4ro9in4 at$; CAGR @ro.
$013 to $01'
".art:,one*,i:.ent in
India 4re9 &&;to $25 .illion
/nit* in /ne/arter #i::ed to
oerta
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Mar E 15;
Inte>E 10;LenooE 5;
Laa F 6OLOE 5;
Ot,er* E 3';
By Volume
"o/r-e = Co/nter:oint Re*ear-, Mar
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Mo+ile P,oneMar
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Geora!hi" Demora!hi"
P#y"hora!hi"
Beha$ioral
Ur+an= Hi4,earnin4
:eo:le are.ore
Hi4, In-o.e= INR 1$0000:er ann/.and a+oe
>:erien-er*= Yo/n4 andent,/*ia*ti-
*ee
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#ar4etin4
6OLO BRAND
#ar4eted at ,i4, end /*er and te-, *a
nt,/*ia*ti- :eo:le in t,e a4e 4ro/: o@ $5&0ear*
Ur+an and *e.i /r+an re4ion*
Hi4, /alit +etter *eri-e and @/n-tionalit
LAVA BRAND
Lo9 and .iddle in-o.e -on*/.er*Rea*ona+le :ri-e
Lot* o@ @/n-tionalitie* and +etter ae*t,eti-* atlo9er :ri-e*
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Po*itionin4
Laa Inte> 6OLO
Motorola
"a.*/n4
A::le
Hi4, Pri-eLo9 Pri-e
Hi4, eat/re*
Lo9 eat/re*
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POP and POD
• Laa International ,a* la/n-,ed 6OLO 6)00 t,e7r*t *.art :,one 9it, Intel in*ide2 "o Intel in*ide-an +e /*ed in :o*itionin4 t,e *trate4 @or $011'
• LAVA B5 :,one ,a* ABCD
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"8O# ANALY"I""tren4t,
Pri-in4
C,oi-e o@*ele-tin4
O:eratin4 "*te.
InnoationRe4ional
Lan4/a4e**/::ort
Per-eied a* alo9 end :rod/-t
A@ter*ale*
-/*to.er *eri-e
Ma
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"OM O #HCOMP#I#OR"Com!a%y
&'P#
SAMSUNG Mi"roma( LENOVO I%te(
Prod/-t
Gala> ""erie* Note
"erie* Y"erie* #a+and Grand
Cana* #/r+oand Y/re
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"#RA#GYPRODUCT PRICE PLACE
o-/* on *ellin4*.art:,one*4lo+all and
e>:andin4 t,eir.ar
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PROMO#ION"o oined ,and* 9it, Inter+rand in $01$ to
/nder4o a i*/al identit -,an4e
oGot ne9 lo4o +rand F i*/al identit +a*edon t,e -ore -on-e:t o@ JCreate Po**i+ilitie*K
oLa/n-,ed JArt .eet* ".artK -a.:ai4n $013
o #ied 9it, IIA and !BC to :ro.ote it* Iri* Pro"erie*
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Di*tri+/tion C,ain at
LAVA"ta4e1• Good* are tran*:orted @ro. t,e .ot,er 9are,o/*e to t,e Clearin4 and
or9ardin4 A4ent (CA in eer +ran-,• #ill t,i* :oint t,e title o@ o9ner*,i: doe*nt -,an4e
"ta4e$
• Pri.ar *ale ,a::en* @ro. t,e CA to t,e di*tri+/tor• 1*t al/e addition ,a::en* in t,i* *ta4e2 #,e o9ner*,i: -,an4e* ,and* @ro.
t,e -o.:an to t,e di*tri+/tor at t,i* *ta4e•
All :ri.ar *ale* tran*a-tion* are re-orded and are aaila+le on t,e-o.:an* "AP :ortal
"ta4e
3
• "e-ondar *ale ,a::en* @ro. t,e di*tri+/tor to retailer• #,i* i* t,e *e-ond al/e addition2 #,e -o.:an doe*nt ,ae a--/rate data
on t,e e>a-t *e-ondar *ale*
"ta4e&
• #ertiar *ale ,a::en* @ro. t,e retailer to end /*er• #,i* i* t,e 7nal al/e addition2 #,e e>a-t tertiar *ale data i* aaila+le readil
on t,e "AP :ortal
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IMPLMN#A#IONo
Leera4in4 t,e o::ort/nitie* oered + t,ene>t te-,nolo4 9ae internet o@ t,in4*
o&0; in-rea*e in .ar
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• #,o.a* Bono.a* 4ae @o/r *et o@ *
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THANK
YOU