www.marcjacobs.com
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
h-p://www.youtube.com/watch?feature=player_embedded&v=s18G
VhINd9M
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
BRAND GENERATED CONTENT
NegaFef
Brand generated content
PosiFef
Brand generated content
PosiFef
User generated content
h-p://www.youtube.com/watch?v=NIWye8Qw3mg
h-p://www.youtube.com/watch?v=mKCl-‐PI3ZdE
h-p://www.youtube.com/watch?v=Jw7Yuc5YWSA
NegaFef
User generated content
h-p://www.youtube.com/watch?v=WFP8P8E3OuE
h-p://www.youtube.com/watch?v=Ygd0AaibxEs
Positief User generated content
Negatief User generated content
Conclusie
• Weinig negaFef • Veel posiFef • Aanbeveling: zo door gaan!