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Introduction
Global leader in public relations, corporate communications, financial communications, social media and events
Made up of MS&L Worldwide, Publicis Consultants, Publicis Events global networks and specialist firms across the world
First office opened in 1938 and offices around the world have a rich history of communications innovation during times of change
Flagship Global Brand Network for the Publicis Groupe, the world’s 4th largest communications company
The MS&L Group was formed in 2009and is a global communications leader.
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The MS&L Group FamilyPublicis Groupe Global Brand Network for PR & Events
Publicis Groupe Global Brand Networks
Specialist agencies
(StarcomMediavest, ZenithOptimedia, Digitas, Denuo, Razorfish)
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PETER MILLERCFO
ANDERS KEMPEPRESIDENT OF
EUROPE
FABRICE FRIESPRESIDENT OF
FRANCE
GLENN OSAKIPRESIDENT OF
ASIA
JIM TSOKANOSPRESIDENT OF THE AMERICAS
OLIVIER FLEUROTGLOBAL CEO
Global Management Team
TRUDI HARRISCOMMUNICATIONS
DIRECTOR
LARRY RANDKEKST & COMPANY
JOHN ROSSANTEXECUTIVE CHAIRMAN
PUBLICIS LIVE
PASCAL BEUCLERCHIEF STRATEGY
OFFICER
SOPHIE MARTIN-CHANTEPIE
HR DIRECTOR
Isabelle Chouvet xioioxioxioxi xio
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2500 People • 86 Offices • 28 Countries
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Global Clients
More than 1,000 clients in 50 industries around the world
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Proprietary tools and technology
MS&L Group teams worldwide draw upon numerous proprietary tools and technologies to help clients navigate difficult marketplaces or engage audiences
Reputation Now
The Multilogue
Multiloguer
IM MS&L
Database of 10,000+ global influencers and campaign management tool
Research driven approach to influencer marketing strategy and execution
Platform for global online discussions among organizations
Real-time reputation tracking tool pulling global data across languages
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What We Do
COPORATE RESPONSIBILITY
EMPLOYEEENGAGEMENT
CORPORATE IDENTITY & DESIGN
PUBLICAFFAIRS
CRISIS & ISSUESMANAGEMENT
CORPORATECOMMUNICATIONS
CORPORATECOMMUNICATIONS
MOBILEMARKETING
SPONSORSHIP &ACTIVATION
LIVE EVENTS &EXPERIENCES
SOCIALMEDIA
BRANDMARKETING
ENVIRONMENTALCOMMUNICATIONS
GOVERNMENTRELATIONS
MEASUREMENT &ANALYTICS
B2BMARKEING
FINANCIAL COMMUNICATIONS
Comprehensive communications services across corporate, financial, events, public
relations and social media
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MS&L Group was the most awarded PR network in the inaugural year of the Cannes Lions PR category in 2009
Recognized Global Leader
Top Global PR award in Travel, Tourism and Lifestyle category for Yubari City, Japan, “No Money But Love” campaign
Top Global PR award in Consumer Goods category for P&G’s “Protecting Futures” campaignwith Always/Tampax
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Award-Winning Work
Hanmer MS&L India wins Product Brand Campaign of the Year in Asia Pacific for LifeCell India
MS&L Worldwide selected as top global agency in Corporate Responsibility by CRO Magazine
MS&L China and MS&L Japan win global “Best in BSA” award from the Business Software Alliance
MS&L China wins Best use of Digital/Social Media for Coca-Cola during 2008 Olympics
WOMMIE Award for buzz creation (Word-of-Mouth Marketing Association) USA?
Gold standard of corporate blogging• Innovation of the Year• Best Use of the Internet in 2008 USA
A sample of some of the 250+ awards won by MS&L Group in 2008-2009:
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In the last year, numerous MS&L Group offices were named
“agency of the year”in their respective regions and categories.
Best-in-Class teams
2009 India Agency of the Year“Agenzia dell’ Anno 2008”
Super company2008 Financial Agency of the Year
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Ahead of the Curve in Social Media…
First to create a CSR Website for a Fortune 5 Company
Wrote blogger relations “Rules of the Road” for WOMMA
First European digital platform to measure political influence
First to develop bi-lingual (English and Mandarin) social media release and program for major Beijing Olympic sponsor
First use of Facebook social networking for celebrities in India
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A long history of communications innovation
1940s
Implemented Landmark Strategy
for Defending Corporate Raiding
1950s
Introduced FirstDirect-To-Consumer Product for Women with groundbreaking PR
campaign
1960s
1970s 2000s
1990s
Developed First Corp Olympic Sponsorship at Rome Olympic
Games by Working with Acrilan to Donate Uniforms
Created Best Practice forCorporations to engage
online audiences through corporate blogging
Launched World-famous
“I Love New York”Campaign
Created Innovative Practices, such as Spokesperson Training, an
Internal Publications unit and Test Kitchen for its Food/Beverage Clients
MS&L Group agencies have been at the forefront of the communications and PR industry innovations for more than 70 years, leading the way through times of change.