Putting Yourself at the Center of the Conversation

Putting Yourself at the Center of the Conversation

Escape the Technology MazeOctober 21-22, 2009Hyatt Fisherman’s Wharf

What’s Most Important To You, Today?

1.Identifying Goals2.Mapping the Conversational Terrain3.Prioritizing the Conversation4.Joining the Conversation5.Seeding Conversations6.Bringing People into the Conversation7.Closing the Deal8.How Community Fits9.Finding the ROI

1.Identifying Goals2.Mapping the Conversational Terrain3.Prioritizing the Conversation4.Joining the Conversation5.Seeding Conversations6.Bringing People into the Conversation7.Closing the Deal8.How Community Fits9.Finding the ROI

Identifying GoalsIdentifying Goals11

Mapping the Conversational Terrain22

Prioritizing the Conversation33

Joining the Conversation44

Seeding ConversationsSeeding Conversations55

Bringing People into the ConversationBringing People into the Conversation66

Closing the Deal77

88 How Community Fits

Finding the ROI99

What Ended Up Being Most Important, Really?

1.Identifying Goals2.Mapping the Conversational Terrain3.Prioritizing the Conversation4.Joining the Conversation5.Seeding Conversations6.Bringing People into the Conversation7.Closing the Deal8.How Community Fits9.Finding the ROI

1.Identifying Goals2.Mapping the Conversational Terrain3.Prioritizing the Conversation4.Joining the Conversation5.Seeding Conversations6.Bringing People into the Conversation7.Closing the Deal8.How Community Fits9.Finding the ROI