Conventions Of Music Video’s

Justin Bieber- Somebody To Love

Jenna Pinder

THERE IS A RELATIONSHIP BETWEEN THE LYRICS AND THE VISUALS. (GOODWIN)

he lyrics in this certain music video establish a general feeling or

mood rather than offering a coherent meaning. Only certain key lines

within Somebody To Love mirror the visuals such as the certain

dance actions e.g. ‘Step to the beat of my heart ‘– Usher puts his hand on

his heart.

he visuals and lyrics together as one create a light mood for the

audience with the upbeat dancing, and the cutesy lyrics.

PARTICULAR MUSIC GENRES MAY HAVE THEIR OWN MUSIC VIDEO STYLE AND ICONOGRAPHY

ustin Bieber’s somebody to love can be easily categorized into the RnB genre.

ustin Bieber has chosen a simple but effective video style, with the video all shot in the studio, with the

use of lighting- high key lighting which spotlights Bieber.

he use of dancers and the style of dancing also fits with the genre with the use of hip-hop/street moves.

ieber’s choice of style also reflects the genre, dressed in all black clothing-leather jacket, hoodie and black

skinny jeans with the coloured sneakers, this is

lso reflected in ushers style with the sunglasses and

ark clothing. This brand image in itself creates an

conography for the RnB genre.

THERE IS A DEMAND ON THE PART OF THE RECORD COMPANY FOR LOTS OF CLOSE UPS OF THE MAIN ARTIST/VOCALIST.

(GOODWIN)

hroughout the video there are excessive amounts

f close ups of Bieber and Usher

he main focus of the close ups are the eyes and

outh to grab the audience’s attention

lose ups establish the artist as a whole. This

ngages them with the audience and makes the video

ore personal, making the audience feel like they are

irectly looking at them.

THE ARTIST MAY DEVELOP THEIR OWN STAR ICONOGRAPHY

ustin Bieber’s hair is part of his signature look, which is perfectly

styled giving him that current teen look. Ushers sunglasses are his

signature look and are featured in many of his music videos

he chosen wardrobe which is all dark clothing also contributes to his

pop/RnB style.

he spotlighting on Justin Bieber and his dancers contrast against the

black studio background with the main focus on his performance

which again contributes to his own star iconography