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MISSION, VISION, PHILOSOPHY,GOALS AND OBJECTIVES

SUBMITTED TOMR.PRADEEP.SDEPT OF MED-SURG

KIN

SUBMITTED BYMS.VIJAITHA.V

2ND MSc (N)KIN

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INTRODUCTION

An end results of an organizational strives is

termed as achievement of mission, vision,purpose, objectives, goals, targets etc

Many times these terms are used

interchangeably as all these denote end result

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MISSION STATEMENT

Mission statement defines the organizations

purpose and primary objectives.

Mission statements are the starting points of anorganizations planning and goal setting process.

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Mission and Purpose

Mission and purpose are used interchangeably

though at theoretical level, but there isdifference.

Mission relates the organization to the society in

its operation.

Mission statement helps the organization to linkits activity to the needs of the society.

Purpose defines the business which theinstitution will undertake.

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Characteristics

According to Vern McGinis, a mission should:

Define what the company is

Define what the company aspires to be

Distinguish the company from all others Serves as frame work to evaluate current

activities

Stated clearly so that it is understood by all.

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COMPONENTS

1. Customers

2. Products or services

3. Markets

4. Technology

5. Survival, growth, and profitability6. Philosophy

7. Self-concept

8. Concern for public image

9. Concern for employees

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Developing a mission statement

STRUCTURE OF A MISSION STATEMENT

Purpose and value of the organization andorganizations primary client.

What are the responsibility of the organizations

What are the main objectives supporting thecompany in accomplishing its mission

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HOW IT SHOULD BE

The mission statement of an organizationdescribes the purpose for which that organizationexist.

Mission statement provide information and

inspiration. It is a team work, so that the team should be

properly trained.

All individuals with in the organization should be

treated with respect. Organization purpose or mission moves and

guides towards goal.

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Mission or purpose statement incorporates the

culture of the organization, including strongleadership, rules and regulation, achievement ofgoals and the notion that people are moreimportant than work.

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A mission statements shouldanswer three key questions:

1. What are the opportunities or needs that we

exist to address? (the purpose of theorganization)

2. What are we doing to address those needs?(the business of the organization)

3. What principles or beliefs guide our work? (thevalues of the organization)

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Sample mission statements

" Our mission is to improve the health of

the people and communities we serve ,

Our mission is toprovide health servicesto society.

Through distinguished quality educationand scientific research, the college ofNursing prepares students to becompetent in their professions, health

organizations, and communities

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VISION

Vision statement reflects the ideal image of the

organization in the future.

Organization create a focal point for strategicplanning and are time bound (5-10 years)

It gives direction for the employees about howthey are expected to behave.

Statement describes the goal to which theorganization aspires, the vision statement isdesigned to motivate employees to achieve adesired organizational purpose

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VISIONING

One of the most important things to do in the

preparation stage is to VISUALIZE things in yourmind.

Mayor Rudolph Giuliani

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VISIONING VS PLANNING

Visioning

proactive plan forthe future.

It is a view of thefuture thateveryone canbelieve in.

Planning

process thatprovides specificdirection andmeaning to theday-to-dayactivities.

Planning helps thevision into motion.

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Criteria for vision

A vision engages in the heart and in

the spirit.

... leads toward a worthwhile goal.

... gives meaning to an effort.

... is simple. ... is attainable.

... can change over time.

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Developing a vision statement

The vision statement includes vivid description of

the organization as it effectively carries out itsoperations

culture specific

Written in present tense

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SAMPLE VISION STATEMENT

Our vision is to be regional integrated healthcare

delivery system, providing premier healthcareservices ,professional and community education,and healthcare research,

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PHYLOSOPHY

The statement of philosophy is defined as an

explanation of the systems of beliefs thatdetermine how a mission or a purpose is to beachieved.

An organizational philosophy states the beliefs,concepts and principles of an organization.

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Nursing service philosophy

It is a statement of beliefs that flows and is

congruent with the institutions philosophy.

The belief system of the nursing philosophyshould reflect on all the nursing members

C t f i i

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Components of nursing servicephilosophy

Nursing / Nursing practice

Patient / Client

Nurse

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GOAL

According to Merriam-Webster a goalis: the end toward which effort isdirected.

Goals are dreams.

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DEFINITION

Goal is defined as the purpose towards which an

endeavor is directed

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Purpose

Legitimacy

Source of motivation

Guides to action

Rationale for decision

Standard of performance

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Types

Long term goals

Short term goals

Immediate goals

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Qualities of effective goals

S specific

M- measurable

A- action oriented

R- realistic

T- time bound

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OBJECTIVES

Objectives are more specific and easier to

measure than goals

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Guidelines for objective setting

Clear

Consistent with organizational mission

Rationale and realistic

Achievable

Start with to

Time bound

Periodically reviewed

hierarchy

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Example

Goal: to utilize the nursing process

in the management of patient care. Objectives:1. To assess patients condition physically, socially

and psychologically.

2. To identify patients needs and problems.3. To plan appropriate nursing care to meet patients

needs.

4. To implement plan of care.

5. To evaluate nursing care

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