What is the wave of music industry
©Mykaell S Riley 2014
©Mykaell S Riley 2014
The wave is a combination of the marketing and media trends within the music industry, that deliver constant selection of:new Artists new Music new Trends -attached to these waves, is any area of business that would benefit from riding the waves.
The Wave
©Mykaell S Riley 2014
Riding The Wave Of The Music Industry
Most musicians are driven by a toxic combination of emotion and passion
©Mykaell S Riley 2014
Emotions and passion fuel who we are and our creative out putWho we are is a by product of everything we experience Experiences which are connected to the locations, community and the time a periods we occupy . Our creative output is indicative of our accumulative experience which ultimately we should constantly working to improve.
©Mykaell S Riley 2014
The toxicity of this combination of emotion and passion is potentially hazardous to creatives
Toxicity is the degree to which a substance can damage an organism.
©Mykaell S Riley 2014
Innovators
Early adopters
Underground /Online
National Charts
Mainstream -recognized
Death or Hibernation
The StreetThe Street
Main Industry cycle
Music Industry cyclesMusic Industry cycles
©Mykaell S Riley 20008
Recognized as failing
Musicians yearly ~Timeline
How do you travel the timeline
The industry runs on an official recognized yearly timeline (about their releases, campaigns etc.), but most musicians ignore it. Their activities remain unsynchronized they have no interest in conforming to an imposed creative schedule
©Mykaell S Riley 2014
Timeline
©Mykaell S Riley 2014
BEDROOM PRODUCERS - Innovators
Underground Club Scene- Early adopters
OVER GROUND CLUBS- The elite
NATIONAL CHARTS TOP TENNATIONAL CHARTS TOP TENMainstream Mainstream
Dropped out of the charts - Low fashion
Signing on the dole
The StreetThe Street
Online Video/ You-tube
Music is generally working ? months ahead of the charts
Online Radio
Online Sales & down loads
UK Popular Music - CycleUK Popular Music - Cycle
©Mykaell S Riley 20009
Regular folk go to the Regular folk go to the University of Life University of Life
digital-music-timelinea-timeline-of-how-the-music-industry-
has-changed/
BEDROOM PRODUCERS - Innovators
Underground Club Scene- Early adopters
OVER GROUND CLUBS- The elite
NATIONAL CHARTS TOP TENNATIONAL CHARTS TOP TENMainstream Mainstream
Dropped out of the charts - Low fashion
Death or Hibernation
The StreetThe Street
Online Video/ You-tube
Britain has been at the forefront of music and fashion since the 60’s
Online Radio
Online Sales & down loads
UK Music Cycles & UK Music Cycles & TrendsTrends
©Mykaell S Riley 20008 Impact, humor, style wit & immediacyImpact, humor, style wit & immediacy
Added Value/Branding
Cosmetics
Clothes
Jewelry
Movies/Film/TV
IPhone
LIVE /Touring
Plus Back Catalogue of Music & Fashion going back 50 years
The wave is a combination of the marketing and media trends within the music industry, that deliver constant selection of:new Artists new Music new Trends -attached to these waves is any area of business that would benefit from riding these waves.
The Wave
©Mykaell S Riley 2014
The WaveThe Wave
A trend is like a wave, not always visible, can be fun, sometimes powerful, potentially dangerous.
1 2 3 4
Behind In Front On Top In Side
Remain Behind Hits The Beach Solo 360 individual
©Mykaell S Riley 2014
©Mykaell S Riley 2014
Every generation has embraced technology to communicate music
Technology impacts on your timeline and your and your cycle
Music & Money
Music & Money
Mykaell S RileyⒸ2008
According to Billboard, executives in the major territories and at the major labels want to be able to stage simultaneous international releases. They hope to reboot the system in July 2015, after which record shops from Birmingham to Boston and Bangkok will all put out their new albums each Friday.Piracy is the main reason for this change. Often, new releases go on sale first in Australia on Friday, four days before the same music becomes available in the US.
Beyoncé’s surprise album release, last December, is also being cited as a main reason for this change. By becoming available for purchase everywhere at once, the singer’s fifth long-player benefited from a huge, worldwide response, breaking an iTunes sales record.
The combination of raw passion and emotion is most potent in our youth. Among other things it allows them focus, maximizing their potential to create - Blocking third party information, that challenges the individuals creative approach, allows the individual to be creative without restrictions
©Mykaell S Riley 2014
©Mykaell S Riley 2014