2. Introductions and LogisticsViewer WindowControl PanelTwitter Comments: #inboundmarketing 3. Darryl Praill, OnPath Business SolutionsDarryl PraillHostOnPath Business SolutionsTwitter: @ohpinion8tedEmail: [email protected]: www.onpath.com 4. Ardath Albee, Marketing InteractionsArdath AlbeeCEOMarketing InteractionsTwitter: @ardath421Email: [email protected]: www.marketinginteractions.com 5. Naked Truth About Inbound Marketing Twitter Comments: #inboundmarketing 6. Naked Truth About Inbound Marketing Question 1: Can you trace inbound marketing leads back to the money?Twitter Comments: #inboundmarketing 7. Naked Truth About Inbound Marketing Question 2: Is it better to buy a targeted list instead of relying on inbound leads?Twitter Comments: #inboundmarketing 8. Naked Truth About Inbound Marketing Question 3: Why should inbound leads be qualified before they go to sales?Twitter Comments: #inboundmarketing 9. Naked Truth About Inbound Marketing Question 4: What percentage of inbound leads leak out of the funnel?Twitter Comments: #inboundmarketing 10. Naked Truth About Inbound Marketing Question 5: How much time are you wasting on inbound leads that never close?Twitter Comments: #inboundmarketing 11. Darryl sDarryls Final ThoughtsDont let the label confuse you: Inbound is only half of the story Its more than just inbound activity thats only the Top of the Funnel You need an integrated marketing strategy and tactics inbound,outbound, t t b tttb d top-to-bottom sales fl funnel coverage l Map your tactics to your Buyer personas, profiles and journey Implement and execute an integrated marketing planTwitter Comments: #inboundmarketing 12. Ardath sArdaths Final ThoughtsDont let the label pull you off course: Design content to attract the type of buyer you need Allow buyer engagement to guide marketing choices C t experiences your bCreate ibuyers fi d valuablefind l blDirection should not be the main criteria for evaluation.Twitter Comments: #inboundmarketing 13. Recorded VersionGet the recorded version of this event next week:www.onpath.com/webinarlibraryth / bilibNext Event January 2013 y 14. Questions / Comments? Control Panel Twitter Comments: #inboundmarketing 15. Contact Information www.onpath.comwww onpath comDarryl Praill Ardath AlbeeOnPath Business Solutions Marketing InteractionsTwitter: @ohpinion8ted tte @o p o 8tedTwitter: @ardath421Email: [email protected] Email: [email protected]: www.onpath.com Website: www.marketinginteractions.comTwitter Comments: #inboundmarketing
