INDIA LANDSCAPE
TOTAL POPULATION
INTERNETUSERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
1,256MILLION
URBAN POP: 31%
243MILLION
PENETRATION: 19%
106MILLION
PENETRATION: 8%
886MILLION
PENETRATION: 70%
Source: India Stat, Internet Live Stats, IAMAI, GSMA Intelligence [July 2014]
130MILLION
MOBILE INTERNET USERS
235 Million Internet Users in 2014
350 Million by the end of 2015
That’s an exponential 48 % of growth!
36 Million watched PK in the theaters
6.8 Million booked PK onlineBookMyShow clocked ticket sales
that was 20% of our Revenue on the film in India
3 brand films to showcase Channel Refresh message
81.8 million viewed it on the channel
Over 10 million views onlineEngagement of over 1 million through
likes, comments and shares
Our Cricket Fever Franchise has more than 20 million downloads till date
Approx 30 million people saw Chennai Express in the theater – the game based
on the movie has over 10 million downloads
The centuries-old human need for great
storytelling would endure for generations to
come, enhanced by new technologies that
would bring these tales to life in extraordinary
ways. Walt also predicted, people's need to
be entertained with storytelling has endured:
We gravitate to the universal stories that bind
us - tales of adventure, heroism and love,
tales that provide comfort and escape. Great
storytelling still remains the bedrock of great
entertainment.
- By Walt Disney