11 Marking Predictions & Trends That May Transform Your Business

@KentjLewisPresident & Founder

Anvil Media, Inc.kent@anvilmediainc.com

About MeAbout Me

11 Marketing Predictions & Trends ResourcesQ&A

Agenda

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11 Marketing Predictions & TrendsThat may transform your business

Do-OverStart fresh with strategic planning

– Emerging industry or technology trends– Benchmark against competitors– Test new ideas– Segment and analyze the data

Evolve Your Organization1. Customer Service Liaison2. Social Media Evangelist3. Content Curator4. Data Evangelist

Social Metrics MatrixExplore New Roles

Smart vs. Big1. Leverage existing databases & technology2. Append with social data3. Gain insight into your audience4. Better segment & target your customers

Social Metrics MatrixTurn Big Data to Smart Data

Get Persona1. Hummingbird = deep content2. Sales & marketing automation = content3. Multimedia = compelling content4. Custom content is the future of marketing

Social Metrics MatrixCustom Content is King

Transmedia Rules1. Offline to online2. Online to offline3. Online to online4. You get the point

Social Metrics MatrixCross-Channel Marketing

Know What is Working1. Effective channels & messaging2. Impact of various touch-points3. Online to offline and back4. Newer, more effective metrics

Social Metrics MatrixCross-Channel Measurement

A Mobile Future1. Social: personas & the Big Six platforms2. Local: mobile devices & listings near you3. Mobile: real-time & targeting opportunities4. “Socialize” your marketing

Social Metrics MatrixGo Social/Local/Mobile

Mobile’s Search Experience1. SEO = responsive design2. Local SEO = 100% mobility3. Paid search = unique ad opportunities4. Penalties likely for non-compliance

Social Metrics MatrixMobile Search Impact

The Hummingbird Feeds on Nectar1. Context over content2. “Not provided” keyword data3. Understanding of landing page relevance4. Schema & Data Highlighter

Social Metrics MatrixSemantic Search

Short Attention Span Theater1. Vine = 6 seconds2. Snapshat = 10 seconds3. Instagram = 15 seconds4. Facebook auto play ads = 15 seconds

Social Metrics MatrixMicro-Video

Youth Moving On1. Facebook audience is skewing older2. Tweens/GenY moving to other platforms3. Instagram, Twitter, Snapchat & WhatsApp4. Marketing in a disposable media world

Social Metrics MatrixThe Death of Facebook

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ResourcesArticles and more

2014 Marketing Predictionshttp://blogs.imediaconnection.com/blog/2013/12/12/2014-marketing-predictions/

7 Ideas to Drastically Improve Your Digital Marketinghttp://www.imediaconnection.com/content/35977.asp#singleview

Anvil Media Digital Marketing Resourceshttp://www.anvilmediainc.com/about/digital-marketing-resources/

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Questions?@KentjLewisPresident & Founder@AnvilMedia

kent@anvilmediacom