The Holy Prophet [s] said: "Verily, what will continue to reach a believer, after his death, from amongst his actions and good deeds are: the knowledge which he taught and spread, the righteous child whom he left
behind, and the Holy script which he delivered as heritage (transcribed, and made available)”
" SUNAN-I-IBN-MAJEH, VOL. 1, P. 88”.
GROUP MEMBERS
ADEEL HABIB BHATTIUSMAN AZIZKHAWAR AZIZ (GL)WAQAS AHMEDRABIA MANZOOR
EXAGERATORS
ORGANIZATION
BACKGROUND
NATIONAL FOODS WAS ESTABLISHED IN 1970
WITH A REVOLUTIONARY PRODUCT
POPULARIZED CONCEPT OF HAVING CLEAN, HEALTHY FOOD
BACKGROUND
TO MAKE FOOD HYGIENIC
REDUCE TIME SPENT IN KITCHEN BY WOMEN
FOSTER HEALTH AND CONTRIBUTE TOWARDS PERSONAL ATTRACTIVENESS
PLANING AND GOAL
PLANNING, ANALYSIS AND STRATEGY DEVELOPMENTS ARE NOW ALL DEPENDENT ON THE PLETHORA OF INFORMATION AVAILABLE
NATIONAL FOODS JOURNEY IS TO BECOME A LEADER IN THE FOOD BUSINESS IN PAKISTAN, AND A MAJOR PLAYER IN THE INTERNATIONAL MARKET WITH THE USE OF LASTEST TECHNOLOGY
TARGET MARKET
FALLS IN THE CATEGORY OF CONVENIENCE GOODS
INCLUDES THE GOODS FOR WHICH CUSTOMERS DOESN’T HAVE TO PUT A LOT EFFORTS
PRODUCTS LIKE SHAVING CREAMS, TOOTHPASTES & FOOD ITEMS FALL IN THE CATEGORY OF CONVENIENCE GOODS
SWOT ANALYSIS
STRENGHT
BROAD PRODUCT LINE BROAD MARKET COVERAGE
MANUFACTURING COMPETENCE GOOD MARKETING SKILLS
ENHANCED RESEARCH AND DEVELOPMENT
BRAND NAME REPUTATION APPROPRIATE ORGANIZATIONAL STRUCTURE GOOD FINANCE MANAGEMENT
WEAKNESSES
CURRENTLY NATIONAL FOOD IS OPERATING WITH ITS FULL CAPABILITIES
COMPANY’S SALES MANAGER DOES NOT THINK THAT THERE IS ANY INTERNAL WEAKNESS IN THE ORGANIZATION
COMPANY HAS A GOOD REPUTE IN MARKET AND WORKING WITH FULL CONCENTRATION TO IMPROVE ITS IMAGE IN THE MINDS OF PEOPLE
OPPORTUNITIES
EXPANDING INTO FOREIGN MARKETS
EXPANSION OF CORE BUSINESS
ENTERING RELATED BUSINESS
THREATS
NEW ENTRANTS
NO BARRIERS ON ENTRY
NEW FORM OF INDUSTRY COMPETITION
GOVERNMENT LEGISLATION
PRODUCT LINE
PLAIN SPICE SALT RECIPE MASALA VINEGAR PICKLES KETCHUP JAM JELLIES AND MARMALADES SNACKS DESSERTS READY TO EAT RICE POWER DRINK
SLECTION OF BRAND
BRAND ANALYSIS
KETCHUP BRANDS VIA FOR SUPREMACY IN A VERY TOUGH BATTLEFIELD
KETCHUP IS ALSO MORE SEVERELY JUDGED THAN OTHER KINDS OF FOOD
IT IS EXCEEDINGLY POPULAR AMONG ADULTS, AND CHILDRENS
NATIONAL TOMATO KETCHUP STOOD 1ST AT THE BRAND ELECTIONS 2010
BRAND PRICE ANALYSIS
MOST OF THE PEOPLE IN OUR COUNTRY ADOPT OR BUY ANY PRODUCT BECAUSE OF ITS
LOW PRICE
HIGH QUALITY
BRAND PRICE ANALYSIS
DETERMINING DEMAND
ESTIMATING COST
PROMOTIONAL ANALYSIS
BOTH PULL STRATEGY AND PUSH STRATEGY IS
EXECUTED TO MAKE A GOOD IMAGE IN THE MINDS
OF CONSUMERS
PROMOTIONAL ANALYSIS
FOLLOWING CAMPAIGN ARE USED FOR THE PROMOTION OF NATIONAL PRODUCT
SALES PROMOTION NEWSPAPERS SEMINARS TELEVISION (TELEMARKETING) PUBLIC RELATION AND PUBLICITY
TYPES OF DISTRIBUTIONCHANNAL
PRODUCER WHOLESALER RETAILERS CONSUMER
THIS DISTRIBUTION CHAIN IS FOR KARACHI. IN
KARACHI THOSE WHOLESALERS ARE SELECTED WHO
DEAL WITH THE MAJOR MARKETS AND BIG STORES OF
ALL THE PARTS OF KARACHI.
TYPES OF DISTRIBUTIONCHANNAL
PRODUCER AGENTS WHOLESA
LER RETAILER
SCONSUME
R
THIS DISTRIBUTION CHAIN ARE USED OUTSIDE
KARACHI FOR DIFFERENT OTHER CITIES. FROM
WHERE AGENTS ARE USED TO DISTRIBUTE OUR
PRODUCT IN DIFFERENT OTHER CITIES.
CONCLUSION
NATIONAL FOODS IS ALSO CARRYING OUT COMPETITOR'S ANALYSIS AND IN ORDER TO BE COMPETITIVE AND WIN THE COMPETITIVE VALUE EQUATION, NATIONAL FOODS IS FOCUSING ON TIGHT CONTROL OF:
CAPITAL SPENDING
IMPROVED INVENTORY CONTROL
LOWER PRODUCT AND MANUFACTURING COSTS
STANDARDIZED MANUFACTURING PLATFORMS ETC
ORGANIZATION