NAVBuilder Inside 2.0 – LBS SDK Develop and Monetize LBS Apps Using NAVBuilderInside (NBI) Free APIs
Verizon Wireless & TCS
• Most Popular APIs
• LBS Apps Market
• What is NBI?
• Why developers like NBI?
• Who use NBI and their testimonials?
• What’s new in NBI?
• Getting started with NBI
• NBI Sample Apps
• Making Money with NBI
• Go-to-market: VCAST, Android Marketplace, iTunes App Store
Agenda
Maps –The Most Popular APIs
Opportunity Challenges
Technical:
• Device/OS fragmentation
• Different Location Services and APIs
• Different terms and conditions for LBS services, content
• Access to carrier location (Cell ID BSA)
Business:
• How do I make money?
• Increase downloads (visibility, discoverability, merchandising)
• Decrease development costs
• Reach more users
• Provide engaging & best-in class experience
LBS Apps Market
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
1 2
LBS Apps
2010 2011
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
1 2
LBS Users
1 2
2010 2015
Source: ABI, comScore 2011
LocationKit: GPS, Cell-ID, Wi-Fi
MapKit: , local search, directions, geocode/reverse geocode, customizable annotations & POIs, traffic overlay, custom layers
Navigation API: voice GPS turn-by-turn
Geo-Content Feeds: Traffic, Gas Prices, Movies & Event listing, Weather
Coupon API With revenue share for developers!
What is NBI?
OS Support:
VZ Navigator
Set of APIs and toolkits that allow developers to quickly create or enable
their apps with interactive maps, geo-content, and fast, accurate location.
NBI is a one-stop-shop for LBS developers
Developer Survey (3/11) Key Benefits1. Monetization with local coupons
2. Cross carrier
3. Cross OS APIs
4. It’s free
5. One Agreement
6. Reduces development cost and time-to-market
7. Enables best-in-class user experience
8. It’s reliable
9. Access to abundant geo-content
10. Enables branding opportunities
11. Opportunity to be a Featured VCast App
12. Sample apps and source code
13. Distribution opportunities via VCast, Android Market, BlackBerry World
Why NBI?
Verizon tab
NBI is the ultimate solution for LBS
Who is Using NBI?
VCAST
Messages
“Using the NBI library made retrieving the device
location quick and easy, which has been an issue
with other BlackBerry clients. The NBI library was
easy to integrate and has worked great”
“ < 1 Day for Integration”
“Simple robust
framework to fetch precise
location. Took 1 hour to
integrate”
“Was able to use the common
API across OSs. Kudos for
making it so simple”
Developers using NBI Developer Testimonials
• iPhone Support
- Maps and Local Search
• APIs
- Mobile Coupons/Deals
- Custom Layers
• Cross Carrier
- Deploy your application on any US network
• Performance Enhancements
- Location caching to enable fast positioning
- Map Caching for faster map tile downloads
- Location sharing – NBI service app that allow NBI applications to share positioning.
- New Gestures
• Pinch/Spread on BlackBerry OS6
• Flick
What’s New in NBI?
• Go to verizon.developer.com
- Tools & APIs > Verizon APIs >NBI
• Sign SDK 2.0 Terms and Conditions
• Get your API Keys for NBI and coupons
• Build your app in 5 easy steps
Getting Started
• Benefits of Using NBI Mobile Coupon/Deals APIs
• NBI deals and coupon APIs are offered across Android, BlackBerry, and Brew (iPhone coupon API coming in 2012)
• Deals available by category and by deal quality
• Future aggregation to ensure quality and inventory
• Offers a single interface
• Getting Started
• Download NBI SDK 2.0 and sign the license agreement
• The new license agreement clarifies the terms for using the coupon APIs
and the payments
• Get an NBI API key and enable the coupon key
• Complete and submit payment information
• Integrate NBI SDK 2.0 into your application
• Track Revenue
• NBI offers 70% revenue share to developers
• Revenue is generated per NBI API Key
• Track your revenue on the VDC web
Making Money with NBIPayment Month: November 2011
NBI Key
Key 1 Rollover From Previous Month $ 2,250.00
Summary for This Month
Retailer 1 $ 300.00
Retailer 2 $ 1,200.00
Retailer 3 $ 700.00
Retailer 4 $ 200.00
Retailer 5 $ 500.00
Retailer 6 $ 900.00
Retailer 7 -
Subtotal $ 3,800.00
Rollover for Next Month $ 6,050.00
Payment for This
Month $ -
Key 2
Rollover From Previous
Month $ -
Retailer 1 $ 1,100.00
Retailer 2 $ 1,250.00
Retailer 3 $ 1,800.00
Retailer 4 $ 3,175.00
Retailer 5 $ 1,500.00
Retailer 6 $ 425.00
Subtotal $ 9,250.00
Rollover for Next Month $ -
Payment for This
Month $ 9,250.00
Go To Market
1. Register for a free account on VDC
2. Complete a brief questionnaire
regarding the nature of your app
Go To Market
1. Register for a free account on VDC
2. Complete a brief questionnaire
regarding the nature of your app
3. A Wizard will guide you through the
Rest. For NBI, don’t miss the following:
a. Select “Yes” for NAVBuilder Inside
Go To Market
1. Register for a free account on VDC
2. Complete a brief questionnaire
regarding the nature of your app
3. A Wizard will guide you through the
Rest. For NBI, don’t miss the following:
a. Select “Yes” for NAVBuilder Inside
b. Pick an API Token (API Key)
Go To Market
1. Register for a free account on VDC
2. Complete a brief questionnaire
regarding the nature of your app
3. A Wizard will guide you through the
Rest. For NBI, don’t miss the following:
a. Select “Yes” for NAVBuilder Inside
b. Pick an API Token (API Key)
c. Identify the use of MapKit or LocationKit
Go To Market
1. Register for a free account on VDC
2. Complete a brief questionnaire
regarding the nature of your app
3. A Wizard will guide you through the
Rest. For NBI, don’t miss the following:
4. Wait to be notified via email about the
status of your application
a. Select “Yes” for NAVBuilder Inside
b. Pick an API Token (API Key)
c. Identify the use of MapKit or LocationKit
Go To Market – Non V CAST App Stores
1. Submit a V Cast App application
2. Once approved, sumbit to your
application storefront of choice
• NAVBuilder Inside now enables
- Support for iOS
- Opportunity to distribute apps Cross Carrier
- Monetization of your application through mobile coupons and deals
- Custom Layer support
• NAVBuilder is easy to integrate and enables fast time to market and Free
• It’s FREE
• SDK 2.0 and iOS releases coming soon – Beta version available upon request.
Summary
NBI App Example:
NBI MapKit displays
the coupon location,
custom maps, and
custom annotation.
NBI Mapkit guides the
user to the store with
directions presented
inside the app.
NBI Mapkit displays
satellite maps inside
the app.
NBI Navigation API
enables users to get
voice GPS Navigation
with VZ Navigator®
NBI LocationKit uses
Verizon’s location
technology to query
most relevant coupons
per device location.
VZ Navigator® is
preloaded on most
Verizon devices.
NBI LocationKit uses Verizon’s location
technology to provide precise location of user.
Note: you can use Google Maps with NBI
LocationKit
NBI Navigation API enables Glypmse users to
navigate to their friend’s location using VZ
Navigator®
NBI App Example:
DEMO 1: Map, Local Search, Launch VZ Navigator on Verizon iPhone
DEMO 4: Mobile Deals/Coupons on Verizon Wireless and Sprint Android
DEMO 4: Custom Layers & Source Code on Verizon Wireless
Live Demo