Your Connection to the New Super-Consumer:
”The Ruralpolitan”
Presented To “”
National Country Market
Reach Customize Your BuyEngaging Editorial••
Loyal Following• Cost Efficient
The NCM Family of Magazines
Providing
With each
Distributed to a
Paired With
Leading to a
Massive Reach
Customized Buy
Engaging Editorial
LoyalFollowing
Cost-Efficient Marketing Plan!
Reach• 24 Magazines
• 8.4 Million Circulation
• 21 Million Readers
• 34 States
• Larger Circulation than <competitive pub>
Customize Your Buy
Statewide Regional National••
Customize Your Buy
Total Circulation: 8,459,490
• Alabama Living - 375,000
• Rural Arkansas - 362,000
• Colorado Country Life - 184,000 • Florida Magazine - 229,000 • GEORGIA Magazine - 524,280 • Illinois Country Living - 176,000 • Kentucky Living -
503,800 • Louisiana Country - 120,000 • Michigan Country Lines -
252,000 • Today In Mississippi - 460,865 • Rural Missouri - 542,000 • Rural Electric Nebraskan -
68,000
• Carolina Country - 660,000 • North Dakota Living - 86,500 • Country Living - 293,824 • Oklahoma Living - 310,500 • PENN Lines - 149,800 • Ruralite - 369,121 • Living in South Carolina - 470,000 • The Tennessee Magazine - 545,000 • Texas Co-Op Power - 1,180,000 • Cooperative Living - 390,000 • Wisconsin Energy Coop News - 168,000 • WREN Magazine - 39,800
Engaging Editorial
Home Travel• • Garden Energy Efficiency Food• • Local Events•
Loyal Following• 87% Read 3 of the Last 4 Issues
• 77% Read 4 of the Last 4 Issues
• Avg. Time Spent Per Issue: 42 Minutes
Cost Efficient
• Lowest CPM in the Farm and Rural category
• Largest Circulation in the Farm and Rural Market
• Business Reply Cards
Insert Opportunities
• Premium Positioning
Advertising Opportunities
• Display Advertising
• Cooperative Advertising Sections
• Business Reply Cards
• Reader Response Services
The Ruralpolitan
From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division
• 74% Took A Domestic Trip Last Year
That’s Over 15 Million Potential Visitors!
• 47% Took 4 Or More Trips/Vacations
• 63% Of Readers Stayed in a Hotel/Motel
• 28% of Readers Spent $2,000 or More on Travel
• 15% of Readers Spent $3,000 or More on Travel
During their Vacation…
• Our Readers Average 6 Trips Per Person
That’s Over 9.9 Million Potential Visitors!
Destinations
From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division
• 58% Will Visit Friends/Relatives
• 58% Are Off To Sightsee
• 51% Are Ready To Shop
• 37% Are Going To The Beach
• 29% Will Visit National Parks
• 22% Are Gone Fishing
• 10% Will Be Golfing
The Ruralpolitan
From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division
• 94% Home Ownership Average Lot Size is 20 Acres!
• 92% Own Lawn Mowers
• 2 Million Readers Will Buy A Riding Lawn Mower
• 1.35 Million Readers Will Buy A Chainsaw
• 803,000 Readers Will Buy A Tiller
In the next 12 Months..
• 68% Own Chainsaws
• 11% Own Chippers/Shredders
• 634,000 Readers Will Buy A Utility Vehicle
• 317,000 Readers Will Buy A Chipper/Shredder
Activities
From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division
• 60% Are Gardeners
• 39% Are Fishermen
• 22% Are Hunters
• 22% Are ATV Users
• 94% Shop At Wal-Mart
• 72% Shop At Lowes
Where They Shop:
• 62% Shop At Home Depot
• 41% Shop At Ace Hardware
The Ruralpolitan
From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division
• 19% Are Likely To Buy A Vehicle In The Next 12 months
That’s Over 4 Million Potential Buyers!
• 42% Own 3 Or More Automobiles
• 68% Of Readers Own a Car or Sedan
• 34% Of Readers Own a Pickup Truck
• 24% Of Readers Own a Sports Utility Vehicle
• 11% Of Readers Own a Mini-Van
Ownership:
Prescription Medication
From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division
Our Readers take Medication for…
• 42% for Hypertension/High Blood Pressure
• 37% for Allergy/Hay Fever
• 28% for High Cholesterol
• 27% for Heartburn
• 18% for Arthritis/Rheumatism
• 12% for Diabetes
In Summary:National Country Market publications comprise the largest network of consumer publications in the U.S., reaching over eight million households on a monthly basis. These magazines have been a family tradition for 50 years or more and share a longstanding bond of mutual trust and interdependence with their readers. No other magazine or group of magazines reaches as deeply into our unique non-urban market. NCM reaches people.
National Country Market8.4 Million Homes21 Million Readers
Presented To
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