Task 1 1. In your browser, go to:
search.twitter.com (Note: don’t type www.)
2. Search for the name of your business or some topics within your field
3. What did you find?
What is Twitter?
• Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation
• These messages (also known as tweets) are public.
• You decide whose tweets you want to read.
• Combines features of chat room, instant messaging and blogging
• 175 million registered Twitter users
• 90 million tweets per day
• Twitter works equally well from your desktop or your mobile
Twitter - benefits
• Be part of the conversation
• Build your brand
• Generate leads
• Market research
• Breaking news
• Build interest
• Beneficial to SEO
• Networking
Don’t think about Twitter as an advertising channel
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d u b l i n c i t y u n i v
Task 2: What is your business name / brand identity?
Choose a ≤ 15 character username
that conveys you /your brand / your
marketing objective
Task 3: Check Social Network Username
Availability on www.namechck.com
Task 4:
Record your usernames and passwords
in one place
Social Network URL Username Password
Task 5: Set up your Twitter Account.
In your browser, visit www.twitter.com
Complete the required steps
Eggheads verboten!
• Press “#Discover”
• Press “Find friends”
Task 5
Follow some people
Who to Follow?
• Industry leaders and influencers: – what are they talking about?
– What do they read?
• Competitors: – See what competitors are doing
– Who is following them?
– How are they interacting with their audience?
• Competitors customers / followers
• News: – General news / Industry news
• Entertainment: – Actors
– Sports people
– Singers
WHAT
SHOULD
I TWEET?
Task 6 – Send your first Tweet
twitter – typically 140 characters including spaces
Some tips
• Twitter is a great channel for dialogue (human touch)
• Create a dialogue with followers and don’t just push
promotions about your brand in their face
• Share information and ideas:
• link to your blog and site
• post pictures
• join conversations using hashtags #northdublin
• Don’t spam: Spamming is the ultimate mistake that many
twitter marketers end up making early on in their marketing
endeavours.
• Know what you intend to promote and who you are promoting
to
• Participate in the conversation & create a dialogue with your
target audience
• Don’t over promote products and services – post info about
your company, your industry, relevant news stories, events etc.
• Ask thoughtful questions, take polls – find unique ways to get
your target audience to respond to you
• Be helpful, polite and say thank you
• People love free stuff
More Twitter Marketing Tips
Twitter – Important to note
• Personality, style and voice are key to your success
• Be passionate about your tweeps
• Response times are important
• Engage influencers and create evangelists
• Relationships take time to build
• PR opportunities are amazing
• Small monetary budget but high demand on time
• Break down barriers and become the expert in your area
Don’t think about Twitter as an advertising channel
Task 7 – Create a List
Task 8 – Create useful lists
1. Create a list of your competitors and keep it set to private
2. Create a list of benchmark companies in your space (in Ireland or International)
3. Create a list to track friends
4. Etc.
Task 9 – Shorten Links
Task 10 – Retweet Somebody
Task 11 – Direct Message Somebody
Twitter - hashtags
• Hashtags are a great way to organise your tweets around a specific topic.
• Just add # before the word
Questions
@seanog1982
@kevsplanet
ie.linkedin.com/in/seanpdonnelly www.twitter.com/seanog1982