Need Income Quickly? Get Off Social Media And Focus On Your List
MMSpark.com Resources….Freebies & Guides
12 Top Social Media TipsMmspark.com/mmfreebie
Information packed webinarshttp://mmspark.com/webinars/
That moment when the light bulb goes on
The “aha” moment
When a client suddenly “gets” it
When their eyes light up and they can see how a small change to their marketing is going to make a massive difference to their income
This is why I LOVE what I do
And I realize that I don’t have to be super clever or the world’s biggest expert in the
latest “thing” to help people
Sometimes just talking through your challenges and goals with an experienced professional, who has no emotional attachment to your
business, can totally change your results, and the way you feel about your business
Working with a new client recently I had a flash of the blindingly obvious
(for both of us)
Without wanting to sound too critical this is a situation – not uncommon – where
paying customers are being ignored while precious, limited marketing time is being
spent on Facebook
Do you laugh or cry?
Laugh because the solution is so obvious and easy to fix
(easy to say when you’re outside the wood and can see the trees!)
or cry because the poor business owner is run ragged, working all the hours God sends keeping the business going, and
desperate for cash
While the party’s happening over on Facebook they’re ignoring an obvious source of short-
term income, their “gold mine” or “list”
(You can only call it a “mailing list” if you’re mailing to it!! )
There are two lessons here you can apply to any business…
1. If you’ve ever had any paying customers stay in touch with them
They are more likely to buy from you again, refer business to you and recommend you
(assuming you’ve looked after them well)
It’s also much cheaper to sell to an existing customer than go out looking for new business
(not to mention easier because they already know, like and trust you)
Top Tip:
The best way to stay in regular contact with customers is through regular emails (email
marketing), a blog or newsletter
It needed be onerous if you use an email provider like Mail Chimp or Aweber who
provide templates, scheduling options and easy set-up wizards
Top Tip #2:
Contact your list with a special offer, seasonal special or discount coupon
That’s a surefire way to bring in quick cash during quiet periods
If you need help building your list, setting up a newsletter, or
generating sales with email marketing, consider signing up for the Email Marketing, List
Building and Mailchimp Masterclass in Hemel
Hempstead next week at
Mmspark.com/training
If you’re not local you can access the Email
Marketing/MailChimp masterclass videos here:
Mmspark.com/list-building-masterclass
2. If you’re active and engaged with customers on Facebook that’s great
But if time’s limited and you need sales use Facebook to get people onto your list (your
#1 biggest asset) so you can email them
Mmspark.com/why-build-a-mailing-list
You’ll get a much better response to a direct email than trying to promote on social media
Top Tip:
You can do this really effectively with a “custom app”
(which I’ll cover in a separate blog post)
Visitors sign up for your list through custom apps on your Facebook page
(you can see my sign-up apps here for my G+ Freebie - Mmspark.com/gplusfreebie
and the Modern Marketing Guide - Mmspark.com/mmfreebie)
Facebook users prefer to stay within Facebook so this is more effective than trying to drive traffic to your site and away from Facebook
Are you building your list so you can mine your goldmine?
Jump over to the MMS park Page and share your list building tips
Facebook.com/ModernMarketingSpark
MMSpark.com Resources….Freebies & Guides
12 Top Social Media TipsMmspark.com/mmfreebie
Information packed webinarshttp://mmspark.com/webinars/