2012 B2B Email & Phone BFFsEmail is 5 – 8x more effective with phone follow up.*Email is 5 – 8x more effective with phone follow up.*Use the chart below to map out the best pairs of dates to deploy emails, and then phone follow-ups to maximize response results.
email on green days follow-up call on orange days
SEPTEMBERSEPTEMBER12 or 13
14
18
19
27
28
OCTOBEROCTOBER16 or 17
18 or 19
23 or 24
30 or 31
10
12
NOVEMBERNOVEMBER7 or 8
9 or 12
14
15
888-826-4877
Sources: *Dan McDade, President, PointClear.Calendar dates based on the combination of 4 million NetProspex B2B emails and 20,000 follow up phone conversations of 3.3 minutes or longer.
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About NetProspexNetProspex drives customer acquisition by partnering with B2B marketers to deliver targeted prospect lists, data cleansing, and profiling analytics that help to uncover data insight and optimize lead generation results.
About NetProspexNetProspex drives customer acquisition by partnering with B2B marketers to deliver targeted prospect lists, data cleansing, and profiling analytics that help to uncover data insight and optimize lead generation results.
11
12 DECEMBERDECEMBER 13
14
